GRASS CEILING Lithuanian Living Lab gains insight into marketing and the circular economy in the agro-food sector

In 2024, the second meeting of the GRASS CEILING Living Lab took place in Zapyškis, Lithuania, featuring eight women innovators (Karališka Uoga, Šeimos ūkis “Geltoni botai”, Bačkonių ekologinis ūkis, Rasa Prusakova, 50 Arų. Darbo ir džiaugsmo, Saldūs žiedai, Justė Jankauskienė, Šamūkis, Gurkė, Justina Gikniūtė Kočetova, Rūta Aliukonienė, Lina Vysniauskaite, Aliejus- sveikatai ir grožiui) and two experts in marketing and the circular economy.

Greta Stasiulevičienė, a marketing consultant, delivered a presentation on social networks and advertising opportunities for small businesses. She introduced us to concepts such as warm/cool audiences and how to shape the format of advertising, budgeting, and management. We also learned about the potential of free advertising.

Virginija Kargytė, a lecturer at the Vytautas Magnus University VDU Bioekonomikos plėtros fakultetas and representative of Lithuania BIO, presented the key insights from the ongoing study “Circular Economy Development in the Agro-food Sector: the Potential of Industrial Symbiosis”, which creates future opportunities for cooperation among farms based on the management of material flows, involving local authorities, communities, and other businesses. Industrial symbiosis is presented as a process whereby one producer’s material residue becomes another producer’s resource.

We received a warm and hospitable welcome in Zapyškis, near St. Peter’s Church Senoji Zapyškio bažnyčia, by the “Stuba, House of Activity and Creativity”. Its founder and director, Daiva Vaišnorienė, presented the activities of the women-founded organisation and shared her experience.