GC WP6

Dutch Living Lab meeting

Wageningen University researchers call for the modernisation of EU agriculture to include women farmers

Wageningen University has published an article highlighting the persistent exclusion of women from agriculture in the European Union, despite their critical role in the sector’s sustainability and innovation. The full article can be read here

Bettina Bock and Valentina C. Materia, both active members of the GRASS CEILING project consortium, as well as Jessica Duncan, member of the SWIFT project, have contributed to research at Wageningen University revealing that female farmers continue to face ingrained gender stereotypes. These biases limit their access to funding, land, and formal recognition. While women play a crucial role in agro-ecological systems and social innovation, their contributions are often undervalued, whereas policy and investment continue to favour technological innovations and large-scale agricultural models.

Professors Bettina Bock and Jessica Duncan further emphasise that gender stereotypes persist in agricultural policies, restricting women’s access to land, financing, and recognition. Bock highlights that women are leading the way in agro-ecological practices and short supply chains, both of which are essential for sustainability.

Valentina C. Materia points out that male-biased entrepreneurial stereotypes often overshadow the social and community innovations led by women. Her research demonstrates that despite their resilience and remarkable capacity for driving sustainable change, women’s contributions are frequently overlooked.

Recognising these challenges, Bock and Materia are developing networks and training programmes aimed at empowering female farmers. Their initiatives acknowledge the diverse motivations of women in agriculture and their significant contributions to the rural economy, social cohesion, and environmental sustainability.

The article highlights that GRASS CEILING advocates for reforming the EU’s Common Agricultural Policy (CAP) to explicitly include gender equality and recognise the value of women-led social innovations. It calls for prioritising gender equality in national strategies, integrating a gender perspective into policies, and providing targeted financial support and training for female farmers.

Beyond economic contributions, the article underlines the role of women in strengthening social cohesion and enhancing the liveability of rural communities. It also calls for greater recognition and support of their multifaceted motivations, which include economic, social, and environmental goals, to achieve a more inclusive and sustainable agricultural sector.

In summary, the article points to the urgent need to challenge gender stereotypes, promote inclusive policies, and fully recognise the role of women in shaping the future of European agriculture.

Professor Bettina Bock (centre of the picture) with the group of Dutch participants in the Living Lab Grass Ceiling project.
Professor Valentina Materia during the 2nd Showcase event of the Grass Ceiling project in Vilnius, Lithuania.

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Evolio

Il CIHEAM Bari a EVOLIO Expo, con il dialogo “Donne, olivo e olio: energia e visione tra tradizione e innovazione”

Alla fiera internazionale dedicata ai produttori di olio EVO, tenutasi a Bari lo scorso gennaio, il CIHEAM Bari ha celebrato il ruolo strategico delle donne nell’intera filiera olivicola, dalla produzione alla trasformazione, evidenziando il loro contributo come motore di innovazione e sostenibilità.

Gli interventi delle relatrici hanno offerto spunti ispiratori e concreti.

Per il progetto europeo GRASS CEILING, Letizia Cuonzo, una delle otto donne partecipanti al Living Lab italiano, ha condiviso il percorso innovativo della sua azienda biologica, evidenziando il ruolo delle donne nella valorizzazione del territorio attraverso pratiche agricole sostenibili. Ha descritto, inoltre, le opportunità generate dal progetto, in primis, la possibilità concreta di trasformare il suo frantoio tradizionale in un museo agricolo interattivo. Questa idea ha preso forma, nel tempo, grazie al percorso di design thinking di cui è parte ormai da quasi due anni.

Presente anche un’altra innovatrice, Liliana Tangorra, che ha sottolineato l’importanza dell’utilizzo di linguaggi moderni, come arte digitale e mostre interattive, per promuovere il patrimonio culturale dell’olio.

Entrambe hanno arricchito il dialogo con esperienze, visioni e progetti ispiratori per il futuro del settore olivicolo, mettendo in luce il ruolo cruciale delle donne.

Il CIHEAM Bari a EVOLIO Expo, con il dialogo “Donne, olivo e olio: energia e visione tra tradizione e innovazione” Read More »

Evolio

CIHEAM Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo

Ciheam Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo participating in the session “Women, Olives, and Oil: Energy and vision between tradition and innovation”. Held in Bari in January, the international trade fair EVOLIO Expo brought together key producers in the extra virgin olive oil (EVOO) sector. CIHEAM Bari took part in the event, putting the spotlight on the strategic role of women across the entire olive supply chain –from production to processing– highlighting their contribution as drivers of innovation and sustainability.

The event featured inspiring stories and thought-provoking insights. Letizia Cuonzo, one of eight women participating in GRASS CEILING’s Italian Living Lab, shared the innovative journey of her organic farm, emphasising the role of women in strengthening the territory through sustainable agricultural practices. She also spoke about the exciting opportunities created by the project, particularly her plan to transform a traditional oil mill into an interactive agricultural museum, an idea that has developed over nearly two years as part of the design thinking programme in which she has been involved.

Another GRASS CEILING innovator, Liliana Tangorra, pointed out the importance of modern forms of communication and language, such as digital art and interactive exhibits, in promoting the cultural heritage of olive oil.

Through their inspiring stories and by sharing their visions and projects, Cuonzo and Tangorra reinforced the essential role of women in shaping the future of the olive sector.

CIHEAM Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo Read More »

CARTEL-8M-CUADRADO-HORIZONTAL

The gender gap persists: GRASS CEILING’s findings on women in rural areas

International Women’s Day is a time to celebrate the power and potential of women everywhere. It’s also a time to recognise the incredible contributions women are making to our world.

From grassroots activists to world leaders, women are at the forefront of the fight for equality and are creating socially and ecologically sustainable communities for all. The European Commission’s roadmap on women’s rights is a testament to the growing recognition of women’s leadership.

At GRASS CEILING, we believe that empowering women is essential to building a just and sustainable future. We are committed to supporting women in rural areas who are leading innovation in their communities.

GRASS CEILING key findings:

  • The gender gap persists in land ownership
  • Women are establishing sustainable businesses with short supply chains
  • Women need more access to micro-finance, training and mentoring
  • Rural depopulation impacts on women as well as men
  • The resources and support networks for women are inadequate
  • More gender data is essential
  • Social and cultural norms are more influential than legal framework

Let’s celebrate women’s leadership and continue the fight for equality, together.

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CARTEL-8M-CUADRADO-HORIZONTAL

The GRASS CEILING project calls for action on 8th March to achieve equality for all

For this year´s International Women’s Day 2025, in line with the aims and objectives of the day outlined by UN Women, we will celebrate the strength and resilience of women (and girls)[1] around the globe. But we also recognise that true equality remains elusive.

For this Day, we aim to take concrete action through our messaging ensuring that every woman, regardless of circumstances, enjoys the same rights and opportunities.

The European Commission’s roadmap on women’s rights is a welcome step, but words must be followed by meaningful change. We need policies that address the specific challenges faced by women, particularly in rural areas.

GRASS CEILING key findings:

  • The gender gap persists in land ownership
  • Women are establishing sustainable businesses with short supply chains
  • Women need more access to micro-finance, training and mentoring
  • Rural depopulation impacts on women as well as men
  • The resources and support networks for women are inadequate
  • More gender data is essential
  • Social and cultural norms are more influential than legal frameworks

Now, more than ever, with social rights under threat in a volatile international climate, we must protect and strengthen equality policies, and commit to driving their progress.

Join us in demanding a world where equality is not just a dream, but a reality for all women.


[1] Official UN campaign refers to women and girls. For GRASS CEILING, we will focus on “women” in order to ensure consistency with the branding and messaging of our project.

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Juste Jankauskienė

Juste Jankauskienė: “Family life is tricky in the summer, with more work and the children off school”

Juste Jankauskienė , a beekeeper from Lithuania, has chosen a life deeply connected to nature. With a focus on sustainable beekeeping, her work is not about competing with large producers but about keeping her bees happy and healthy. To achieve this, she plants specific flowers that help her bees collect high-quality honey and promotes eco-friendly practices within her community. “We’re trying to be small, but in that sense, we’re trying to keep our bees happy,” Juste explains.

In addition to caring for her bees, Juste dedicates herself to educating her community about the importance of beekeeping. She participates in local fairs, where she teaches people about the ecological role of bees, how they produce honey, and why it is crucial to protect them. This educational effort also includes promoting innovative products like whipped honey. “We’re trying to go to these fairs and explain to them what bees do, how they do it, what’s going on, and the ecological side of keeping bees.”

However, Juste’s life as a beekeeper is not without its challenges. Balancing her work in the fields with family responsibilities is particularly difficult in summer when schools and kindergartens close. “It’s a massive issue. In summer, while the bees are collecting honey, you have to look after your children, and you don’t know where to put them. Grandparents are also working… It’s chaos,” she admits. While her older children are more independent, her youngest daughter requires constant attention, adding another layer of complexity to her already busy days.

Despite the difficulties, Juste finds joy and peace in working with bees. “I love being in nature, working with the bees, and just hearing all that buzz. It makes you so relaxed. And the smell of honey… it’s amazing.”

Juste is also part of Grass Ceiling, a network of entrepreneurial women that has provided her with invaluable knowledge and support. “I’m so happy to participate in Grass Ceiling. There are so many ladies who share all their knowledge. They give you a lot of advice on how to do this or that,” she says gratefully. This community has enabled her to access information that would otherwise be scattered and hard to find, strengthening her work and confidence.

Juste shows that beekeeping is not just an economic activity but a lifestyle combining sustainability, a connection to nature, and mutual support among women. Her message underscores the importance of valuing bees and fostering strong, supportive rural communities.

Juste Jankauskienė: “Family life is tricky in the summer, with more work and the children off school” Read More »

7th Dutch LL Kamelenmelkerij Smits visit

The seventh Dutch Living Lab was a celebration of the close bonds between the women participants

The seventh Dutch Living Lab took place on Friday 7th February 2025 at Kamelenmelkerij Smits – the camel farm owned by Living Lab innovator, Dorieke and her husband. More specifically, they farm dromedaries, which are one-humped camels, for their milk. As the women were exchanging warm greetings with one another, it was striking to see how much contact they are having outside the Living Labs, not only following one another’s social media update, but also sharing skills and advice.

The majority of this Lab was led by stakeholder Petra Bernhard, who guided us through a workshop to identify our own qualities, competencies and values. The idea for this training had been sparked by one of the innovators questioning her role and identity as a female farmer. What was so special was that this group of women have established a sincere openness with one another. They weren’t afraid to be vulnerable, and trusted one another. There were several exercises that involved self-reflection, but also a chance to pick out qualities from others. Lovely surprises came out of this, as many of the innovators were blind to their strengths, which were seen by others, or considered certain qualities a weakness, whereas others viewed them as a strength.

Perhaps the most relevant aspect for Grass Ceiling was the discussion around Leadership – what makes a good leader? It was especially inspiring to see those who did not consider themselves to be leaders being identified as such by others in the group. We often associate leadership with masculine qualities of strength and directness, but it became clear that qualities such as support, empathy, inspiration and others, usually seen as feminine qualities, were as important, if not more so, in a leader.

Whilst this Living Lab had little theoretical training involved, mingling with other innovators was incredibly valuable. The rest of the day was spent sharing updates on progress and planning for the last two Living Labs left this year – there is already a melancholy at the thought that this will one day end. The final part of the agenda gave another innovator (Albertine) a chance to practice her presentation for Jonge Agrarische Talent. She was great, and doing this in front of such a safe and supportive audience hugely increased her confidence. The feedback afterwards was loaded with positivity and genuine support as everyone wanted her to succeed. To have such a cheerleading group is empowering.

We finished with a tour of the farm. This was the first visit to a participating innovator’s place of work and there was such joy and interest from all! The camel calves skipped around as we got an insight into the challenges and opportunities that running a farm brings. And we left with chocolate made from their camels’ milk, as a cherry on top of another successful and inspiring Living Lab day.

7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting

The seventh Dutch Living Lab was a celebration of the close bonds between the women participants Read More »

7th Dutch LL Kamelenmelkerij Smits visit

Bij de zevende bijeenkomst laten de vrouwelijke deelneemsters van de Nederlandse Living Lab een sterke band zien

Het zevende Nederlandse Living Lab vond plaats op vrijdag 7 februari 2025 op Kamelenmelkerij Smits – de kamelenboerderij van Living Lab innovator, Dorieke en haar man . Meer specifiek, ze houden dromedarissen voor hun melk, dit zijn een bultige kamelen. Terwijl de vrouwen met hartelijke begroetingen, viel het op hoeveel contact ze buiten de Living Lab hebben; ze volgen niet alleen elkaars sociale media-updates, maar delen ook vaardigheden en advies.

Het grootste deel van de tijd in dit Lab werd geleid door stakeholder Petra Bernhard die ons door een workshop leidde om onze eigen kwaliteiten, competenties en waarden te identificeren. Het idee voor deze training was ontstaan doordat een van de innovators zich afvroeg wat haar rol en identiteit als boerin was. Wat zo bijzonder was, was dat deze groep vrouwen een oprechte openheid met elkaar heeft opgebouwd. Ze waren niet bang om zich kwetsbaar op te stellen en vertrouwden elkaar. Er waren verschillende oefeningen voor zelfreflectie, maar ook een kans om kwaliteiten voor anderen op te halen. Dit leverde leuke verrassingen op, want veel van de vernieuwers waren blind voor hun sterke punten die anderen zagen, of beschouwden kwaliteiten als een zwakte terwijl anderen het als een kracht zagen.

Misschien wel het meest relevante aspect voor Grass Ceiling was de discussie rond Leiderschap – wat maakt een goede leider? Het was vooral inspirerend om te zien hoe degenen die zichzelf niet als leider beschouwden, door anderen in de groep als zodanig werden herkend. We associëren leiderschap vaak met mannelijke kwaliteiten als kracht en directheid. Maar het werd duidelijk dat kwaliteiten als steun, empathie, inspiratie enzovoort (vrouwelijke kwaliteiten) net zo belangrijk, zo niet belangrijker, waren in een leider.

Hoewel dit Living Lab weinig theoretische training bevatte, was het ongelooflijk waardevol om tijd te besteden aan de innovators zelf als persoon. De rest van de dag werd besteed aan het delen van updates over de voortgang en planning voor de laatste twee Living Labs dit jaar – er heerst al een melancholie over het feit dat dit ooit zal eindigen. Het laatste deel van de agenda gaf een andere innovator (Albertine) de kans om haar presentatie voor Jonge Agrarische Talent te oefenen. Ze was geweldig en door dit te doen voor zo’n veilig en ondersteunend publiek groeide haar zelfvertrouwen enorm. De feedback na afloop zat vol positiviteit en oprechte steun, omdat iedereen wilde dat ze zou slagen. Om zo’n cheerleading groep te hebben is een mooie ondersteuning.

We eindigden met een rondleiding op de boerderij. Dit was het eerste bezoek aan een deelnemende innovator thuis/op het werk en iedereen was blij en geïnteresseerd. De kamelenkalveren huppelden rond terwijl we inzicht kregen in de uitdagingen en mogelijkheden die het runnen van een boerderij met zich meebrengt. En we vertrokken met chocolade gemaakt van hun kamelenmelk als kers op de taart van weer een succesvolle en inspirerende Living Lab dag.

7th Dutch Living Lab meeting
Zevende Nederlandse Living Lab
7th Dutch Living Lab meeting
Zevende Nederlandse Living Lab
7th Dutch Living Lab meeting
Zevende Nederlandse Living Lab
7th Dutch Living Lab meeting
Zevende Nederlandse Living Lab

Bij de zevende bijeenkomst laten de vrouwelijke deelneemsters van de Nederlandse Living Lab een sterke band zien Read More »

Informe_Jóvenes_Emprendedoras_Rural

Young rural women: driving change and development in depopulated Spain

At GRASS CEILING, we are committed to highlighting and valuing the role of women entrepreneurs, especially those who  are transforming their rural communities. A recent study (see here) by the Spanish Entrepreneurship Observatory (Observatorio de Emprendimiento de España) and Reale Seguros, focusing on women aged 18 to 45 in Spanish municipalities with fewer than 5,000 inhabitants, confirms the crucial impact of this group.

A key group for rural revitalisation

The report highlights that young rural woman are an essential driving force for the development and revitalisation of less populated areas. Their entrepreneurial initiatives generate a significant economic and social impact on the local territory, offering valuable opportunities for those who wish to start businesses in rural areas.

Historically, rural women have played a fundamental role in supporting their families, combining domestic tasks with agricultural and livestock work. However, they have often been excluded from management and decision-making. This study reveals a positive change, where young rural women are taking on leadership and entrepreneurial roles.

Revealing data and opportunities

Entrepreneurial participation: Young rural women participate more in entrepreneurship than rural men but less so than urban women.

Long-term success: Young rural female entrepreneurs are more successful at consolidating long-term businesses than both urban women and rural men.

Motivation: Job scarcity is the main driver of entrepreneurship for rural and urban women, as well as for rural men.

Skills and knowledge: Nine out of ten young rural women feel capable of starting a business but this is slightly lower than among urban women and rural men.

Support networks: Four out of five young rural female entrepreneurs maintain contact with other entrepreneurs.

Opportunities and perception: Although they identify fewer opportunities than urban women, most rural women see entrepreneurship as a good career option.

Economic and social impact: More than half of young rural female entrepreneurs have employees, and two thirds plan to create more jobs. Seven out of ten prioritise social and environmental impact over profitability.

Innovation and technology: Young rural female entrepreneurs use technology at a moderate to high level, with one third innovating in products and services. Forty percent export to international markets.

Sustainability: A third of rural female entrepreneurs are aware of the UN Sustainable Development Goals, and many implement measures to reduce their environmental impact.

Digital adaptation: More than half of rural female entrepreneurs have adapted their use of digital technologies during the pandemic, and many plan to increase their use in the future.

GRASS CEILING: Supporting Rural Female Entrepreneurship

At GRASS CEILING, we celebrate this data and reaffirm our commitment to continue supporting women entrepreneurs in rural areas. We believe in their potential to transform their communities and build a more prosperous and sustainable future. This study provides us with valuable information to continue working on creating opportunities and strengthening support networks for these inspiring women.

This article highlights the importance of rural female entrepreneurship and how GRASS CEILING aligns with this movement.

Images: some of the rural women entrepreneurs participating in the Spanish Living Lab of this project. Cover image: Extracted from the Spanish Entrepreneurship Observatory website.

Marta Llorente, entrepreneur in the province of Burgos
Ana M Olmo
Ana María Olmo, entrepreneur in the province of Teruel
Laura Polo, entrepreneur in the province of Palencia
Lucía Velasco, entrepreneur in the region of Asturias
Amada de Salas, entrepreneur in the province of Valladolid
silvia gonzalez
Silvia González, entrepreneur in the province of Palencia

Young rural women: driving change and development in depopulated Spain Read More »

Informe_Jóvenes_Emprendedoras_Rural

Mujeres rurales jóvenes: motor de cambio y desarrollo en la España vaciada

En Grass Ceiling, nuestro compromiso es visibilizar y poner en valor el papel de las mujeres emprendedoras, especialmente aquellas que, desde el medio rural, están transformando sus comunidades. Un reciente estudio del Observatorio de Emprendimiento de España y Reale Seguros, centrado en mujeres de 18 a 45 años en municipios españoles con menos de 5000 habitantes, confirma el impacto crucial de este colectivo. (Ver estudio aquí)

Un colectivo clave para la revitalización rural

El informe destaca que las mujeres rurales jóvenes son un motor esencial para el desarrollo y la revitalización de las zonas menos pobladas. Sus iniciativas emprendedoras generan un impacto económico y social significativo en el territorio local, ofreciendo oportunidades valiosas para quienes desean emprender en el mundo rural.

Históricamente, las mujeres rurales han sido pilares fundamentales en el sostén familiar, combinando tareas domésticas con labores agrícolas y ganaderas. Sin embargo, a menudo han sido excluidas de la gestión y la toma de decisiones. Este estudio revela un cambio positivo, donde las mujeres jóvenes rurales están asumiendo roles de liderazgo y emprendimiento.

Datos reveladores y oportunidades

Participación emprendedora: Las mujeres jóvenes rurales participan más en el proceso emprendedor que los hombres rurales, aunque menos que las mujeres urbanas.

Éxito a largo plazo: Las emprendedoras rurales jóvenes tienen mayor éxito en la consolidación de negocios a largo plazo que las mujeres urbanas y los hombres rurales.

Motivación: La escasez de trabajo es la principal motivación para emprender, tanto en mujeres rurales como urbanas, y en hombres rurales.

Habilidades y conocimientos: Nueve de cada diez mujeres jóvenes rurales se sienten capacitadas para emprender, un porcentaje ligeramente inferior en mujeres urbanas y hombres rurales.

Redes de apoyo: Cuatro de cada cinco emprendedoras rurales jóvenes mantienen contacto con otros emprendedores.

Oportunidades y percepción: Aunque identifican menos oportunidades que las mujeres urbanas, la mayoría de las mujeres rurales ven el emprendimiento como una buena opción profesional.

Impacto económico y social: Más de la mitad de las emprendedoras rurales jóvenes tienen empleados, y dos de cada tres planean crear más empleo. Siete de cada diez priorizan el impacto social y medioambiental sobre la rentabilidad.

Innovación y tecnología: Las emprendedoras rurales jóvenes utilizan la tecnología a un nivel medio o alto, y un tercio innova en productos y servicios. Un 40% exporta a mercados internacionales.

Sostenibilidad: Un tercio de las emprendedoras rurales conocen los Objetivos de Desarrollo Sostenible de la ONU, y muchas implementan medidas para reducir su impacto medioambiental.

Adaptación digital: Más de la mitad de las emprendedoras rurales han adaptado el uso de tecnologías digitales durante la pandemia, y muchas prevén aumentar su uso en el futuro.

Grass Ceiling: Apoyando el emprendimiento femenino rural

Desde Grass Ceiling, celebramos estos datos y reafirmamos nuestro compromiso de seguir apoyando a las mujeres emprendedoras del medio rural. Creemos en su potencial para transformar sus comunidades y construir un futuro más próspero y sostenible. Este estudio nos brinda información valiosa para seguir trabajando en la creación de oportunidades y el fortalecimiento de redes de apoyo para estas mujeres inspiradoras.

Este artículo destaca la importancia del emprendimiento femenino rural y cómo Grass Ceiling se alinea con este movimiento.

En imágenes, algunas de las mujeres emprendedoras rurales que participan en el Living Lab español de este proyecto. Imagen de portada: Extraída de la página web del Observatorio de Emprendimiento de España

Marta Llorente, emprendedora en Burgos
Ana M Olmo
Ana María Olmo, emprendedora en Teruel
Laura Polo, emprendedora en Palencia
Lucía Velasco, emprendedora en Asturias
Amada de Salas, emprendedora en Valladolid
silvia gonzalez
Silvia González, emprendedora en Palencia

Mujeres rurales jóvenes: motor de cambio y desarrollo en la España vaciada Read More »