Vesna Jakić, a textile designer from the Croatian island of Cres, has been working on wool-related projects for 24 years. Her journey began in 2000 with the Ruta Association. “Sheep wool in Croatia is still wasted; it is not properly processed and is only seen in a few woollen jackets and hats”, she explains. Determined to change this, Vesna introduced felting techniques, demonstrating wool’s potential beyond traditional uses.
Education is at the heart of her work. She organises workshops for children and adults, teaching them wool processing, creativity, and sustainability. “By processing wool and using new designs, we show that all kinds of things can be made”. She goes on to say, “These workshops preserve traditional skills and promote sustainable practices”.
She recalls that building her business was not easy. “No one understood, accepted, or supported it at first. Progress was slow in introducing innovative ways to work with wool”. Despite these challenges, she expanded her network, gained experience, and eventually founded her brand, Ruta Wool & Design.
Vesna explains that she comes from an artistic background, and has had to learn business skills to sustain her enterprise. “I had to master finances, which was essential for my business. But the most important thing is networking—meeting people, learning from their experiences, and having support when facing challenges”.
Actively involved in rural development projects, particularly those supporting women, Vesna believes in paving the way for future generations. “We create a new path, carry out our projects, and make way for others, so eventually, discussions about gender will no longer be needed”.
One of the most fulfilling aspects of her work is sharing knowledge. She teaches children, design students, and even tourism students about the importance of craftsmanship. “It’s essential to show visitors who we are and what we do”.
Her advice for women starting their own business is clear: “What you know now is not enough. You need time to learn many things. The key is patience and having a strong network. Every challenge is part of your personal and professional growth.”