Fantastic news! Albertine Ekkels – van ‘t Hoog, one of the many great women in the Dutch Living Lab, has reached the final round of Jong Agrarisch Talent (Young Agricultural Talent). She proposes a new booking system to connect groups (coaches, parties, meetings…) with farmers. She earnestly believes that everyone should benefit from and understand the nature that farmers nurture. Arranging a meeting in a rural location can help bridge the distance between the city and the countryside and give people the opportunity to appreciate the beautiful Dutch landscape by themselves.
Albertine’s idea is to set up and facilitate a booking service, making it easier to have an overview of availability for customers, and taking away the administration and promotion requirements from the farmers. Combined with her previous experience with a coach and her current role as a farmer, she is ideally positioned to bring together both of these sectors. All this after recently giving birth to her third child – she is a super woman!
After rehearsing her presentation with the Living Lab, she sparkled when presenting to the judges this week. The winner receives a €2,500 grant to help launch their idea. Now we wait and cross all fingers and toes for her, as this could be her moment to shine. Here she is explaining her concept (in Dutch) along with describing how important it is for women to ‘just try’ their ideas out and not to be scared: https://www.boerderij.nl/video-boerderijruimtes-en-platteland-zichtbaarder-maken-met-online-platform
Can you help Albertine develop this platform? Contact her directly to share your ideas and wisdom – thank you in advance!
