Ciheam Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo participating in the session “Women, Olives, and Oil: Energy and vision between tradition and innovation”. Held in Bari in January, the international trade fair EVOLIO Expo brought together key producers in the extra virgin olive oil (EVOO) sector. CIHEAM Bari took part in the event, putting the spotlight on the strategic role of women across the entire olive supply chain –from production to processing– highlighting their contribution as drivers of innovation and sustainability.
The event featured inspiring stories and thought-provoking insights. Letizia Cuonzo, one of eight women participating in GRASS CEILING’s Italian Living Lab, shared the innovative journey of her organic farm, emphasising the role of women in strengthening the territory through sustainable agricultural practices. She also spoke about the exciting opportunities created by the project, particularly her plan to transform a traditional oil mill into an interactive agricultural museum, an idea that has developed over nearly two years as part of the design thinking programme in which she has been involved.
Another GRASS CEILING innovator, Liliana Tangorra, pointed out the importance of modern forms of communication and language, such as digital art and interactive exhibits, in promoting the cultural heritage of olive oil.
Through their inspiring stories and by sharing their visions and projects, Cuonzo and Tangorra reinforced the essential role of women in shaping the future of the olive sector.
