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Grass Ceiling project - 8th Italian Living Lab

GRASS CEILING’s 8th Italian Living Lab: a meeting of memory and vision

The eighth Italian Living Lab of the European GRASS CEILING project has just concluded in Ruvo di Puglia. It was a meaningful event, where past and future came together in the personal stories of eight women at the heart of the journey.

Drawing from their own experiences as innovators in rural contexts, the participants took part in a narrative workshop titled “From Soil to Voice: How to Tell Who You Are and Why You Do What You Do,” led by journalist and documentary filmmaker Ernesto Pagano. It was an intense and emotional session that reopened drawers of memory, bringing back gestures, scents, and childhood imagery: hands covered in soil, a cloud-filled atlas, a father reading stories before bed. Simple yet telling memories — already hinting at the road ahead.

The second half of the day shifted toward action: Maria Grazia de Nicolò, representative of Puglia Sviluppo, introduced the regional initiative “Nidi,” a funding measure designed to support the creation of new businesses, with particular attention to self-employment and women entrepreneurs.

The meeting concluded with a focus group — an intimate and participatory space for gathering feedback from the protagonists, reflecting on the value of the learning journey both personally and collectively. It was a meaningful opportunity to give voice to emotions, inner transformations, and the bonds formed throughout the experience.

Funded by the European Horizon Europe programme, Grass Ceiling is a three-year journey launched in 2022, aimed at empowering women in rural settings. It blends storytelling and innovation, roots and vision, intending to create new opportunities and amplify the voices of women in rural areas.

The project is expected to wrap up in December 2025, with a final event scheduled for the following autumn.

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Catherine Kinsella: reviving traditional dairy with modern sustainability in rural Ireland

General, Human Stories, Ireland, Video journeys / GC WP6

In the quiet countryside near Gorey, in Ireland’s southeast, Catherine Kinsella has built something that feels both nostalgic and forward-thinking. At Salt Rock Dairy, Catherine and her family produce milk, yoghurt and butter — all on their small coastal farm. But what truly distinguishes her work is not only the range of products, it’s the circular system behind them.

“We produce and sell directly to the customer via a self-vending machine”, she explains. The vending machine on the farm allows customers to fill and refill their own bottles. “People buy their bottles, fill their milk, and reuse those bottles constantly. It’s a whole self-service system”.

This simple but innovative setup embodies a deep respect for both tradition and sustainability. Once they had the milk operation running, Catherine began making yoghurt with leftover milk from the day. “Whatever milk is left over, we convert that into yoghurt before putting in the fresh tank the next day”, she says.

From there, she and her husband decided to experiment further, producing butter, but not just any butter. “There’s no local butter being made, and very little cultured butter really being made in Ireland”, Catherine notes. “So that’s what we’re doing now”. Their cultured, salted butter is made from cream separated on-site, to which they add gut-healthy bacteria, then ferment it before churning. The process also produces buttermilk, a by-product that customers eagerly buy for baking breads, scones, and pancakes. Even the skimmed milk finds new life as kefir, ensuring nothing goes to waste.

Salt Rock Dairy’s story began with a revelation. The family converted from dry stock to dairy farming in 2013, and for the first time, Catherine was drinking milk fresh from her own cows. “We were drinking our own milk and realised: this is not like the milk we’ve been drinking in the supermarket for the last 20 years”, she recalls. That discovery led to years of research into how they could bring that authentic flavour to others.

During the pandemic, with extra time at home, Catherine began researching self-vending systems she’d seen in the UK. By October 2021, Salt Rock Dairy opened its doors with its first vending machine — offering pasteurised, but non-homogenised milk straight from the farm. “We’re pasteurising because that’s required,” she explains, “but we’re not homogenising the milk. So when you buy milk from us, the cream rises to the top, like it used to in the 1970s”.

That decision, she says, makes all the difference. “It’s a richer product. It tastes richer. And it’s the same milk every dairy farm in Ireland produces; we’re just letting it be itself”.

There’s also a unique coastal character to Salt Rock Dairy’s milk. “We’re on the coast, with fabulous grassland,” Catherine says. “As Paul, my husband, would say: he doesn’t really farm cows, he farms grass, and the cows deal with the grass. Once he looks after the grass, we get good milk”. She suspects that the salty sea air contributes to the distinctive flavour and quality of their milk.

Despite its success, Catherine acknowledges the challenges of building a business in a rural area. “Accessing the market is the biggest challenge”, she says. “I live in a very rural area, which means there’s a very small population base, and a lot of our population in Ireland is focused in the bigger cities”.

Even so, Catherine’s drive and creativity have turned a family farm into a self-sufficient dairy hub that reflects her values. Salt Rock Dairy is not just a local enterprise, it’s a model of how small farms can combine old-fashioned craftsmanship with sustainable innovation. “We’re part of the circular economy”, she says simply. “And that means producing food that’s good for people, for the land, and for the future”.

Catherine Kinsella: reviving traditional dairy with modern sustainability in rural Ireland Read More »

Silvia González’s journey: a woman’s commitment to agriculture in rural Spain

General, Human Stories, Spain, Video journeys / GC WP6

Silvia González, a woman with a deep commitment to her vocation, shares her journey in the rural agricultural sector. At 40 years old, she manages an agriculture business located in Villaconancio, a small village in the province of Palencia, Spain. Silvia operates an extensive rainfed farming operation, specialising in herbaceous crops. Her path into agriculture began 13 years ago, after completing her university studies in agricultural engineering. Silvia’s decision to enter the agricultural business coincided with her mother’s retirement. As an only child, this presented an opportunity for Silvia to take over the family farm as part of a generational transition. “It was a natural progression, taking on the responsibility of the farm at the same time that I finished my degree”, she says.

Despite the lack of cutting-edge technology, Silvia’s agricultural knowledge has been crucial to optimising her production process. “We don’t have access to irrigation, so we rely heavily on weather conditions, which makes our operation quite vulnerable”, she explains. Her educational background and the experience passed down from her mother have allowed her to make informed decisions that maximise her land’s potential.

Silvia is actively involved in various agricultural and rural development associations. She is part of ASAJA Palencia (Association of Young Farmers), a trade union organisation dedicated to promoting participation and leadership in the rural world. Through this association, she works on projects that aim to empower local women and foster sustainable agricultural practices.

Silvia believes that improving infrastructure in rural areas would be one of the key ways to help businesses like hers thrive. “Better roads, internet access, and access to healthcare are all things that make rural life more bearable and make it easier for us to focus on our work,” she states. Additionally, providing more financial support, such as loans and grants, to women entrepreneurs in agriculture could make a significant difference.

Silvia also expresses her frustration with the Common Agricultural Policy (CAP), stating that she dislikes being told what to cultivate. She believes the PAC imposes restrictions that don’t always align with the needs of her land or her farming practices, and she feels that these directives often limit her ability to make independent decisions about what is best for her farm.

Despite the difficulties she faces, Silvia finds great satisfaction in her work. “What I love most about my job is that every day brings something new. The cycle of planting and watching crops grow gives me a sense of accomplishment and a connection to the land,” she says. “It’s the hardest thing I’ve ever done, but also the most rewarding”.

Silvia González’s journey: a woman’s commitment to agriculture in rural Spain Read More »

GRASS CEILING Croatian Living Lab advocates for rural women’s empowerment at the European Parliament in Strasbourg.

Croatia, General / GC WP6

On July 7-9, 2025, representatives from the Croatian Grass Ceiling Living Lab visited the European Parliament in Strasbourg. The visit aimed to promote gender equality and highlight the role of women innovators in rural areas.

The trip was organised in collaboration with the Croatian Chamber of Agriculture and the Faculty of Agriculture at the University of Zagreb. A key supporter of this initiative was European Parliament member Marko Vešligaj, who is a member of the Committee on Women’s Rights and Gender Equality in the European Parliament, as well as a substitute in the Committee on Agriculture. The Croatian Living Lab reached out last year to Mr. Vešligaj to advocate for the interests of women in rural communities at the EU level and to facilitate this important visit.

The delegation included representatives from the Living Lab and over 40 women from various regions, who had the opportunity to exchange experiences and perspectives during their stay in Strasbourg. This visit provided an excellent platform for participants to familiarise themselves with the workings of the European Parliament and to discuss critical issues related to women’s empowerment, particularly those of female innovators and sustainable development leaders in rural Croatia.

This event was not only a valuable networking opportunity but also a step toward strengthening support for women in rural innovation sectors across Europe. The initiative underscores the importance of gender equality in fostering sustainable development and innovation in rural communities.

GRASS CEILING Croatian Living Lab advocates for rural women’s empowerment at the European Parliament in Strasbourg. Read More »

Marta Llorente: Passion for pork, sustainability, and family-driven agriculture

General, Human Stories, Spain, Video journeys / GC WP6

Marta Llorente, a 40-year-old farmer from Zazuar, Burgos, is the driving force behind a sustainable pig farming operation that she runs in partnership with her husband. She has been managing her farm, under shared ownership with her husband, for several years, focusing on producing high-quality pork products free from artificial additives. Marta’s work revolves around promoting sustainability, local produce, and offering healthier alternatives to traditional meat products.

Marta’s journey into farming began out of necessity when she got fired from her previous job for being pregnant. Then the family moved to the countryside, and she and her husband decided to take on the challenge of farming together. What started as a small family project quickly grew into a thriving farm. “We wanted to create something that would provide for us and for future generations, aligned with our values of sustainability and healthy food”, Marta shares. Today, the farm raises pigs fed on a natural, chemical-free diet, in a controlled, free-range environment, prioritising animal welfare.

Marta’s farm focuses not only on raising pigs but also on processing the meat to offer premium, healthier products. Production includes cured meats and sausages free from preservatives and additives, made using traditional methods. “Our main goal is to provide our community with fresh, high-quality pork that is as natural as possible”, she explains with pride in her work. Social media plays a key role in Marta’s business model, where she showcases the farm’s transparent practices, her commitment to animal welfare, and the stories behind each product.

In addition to the pig farming, Marta also manages an extensive dryland farming operation, spanning 60 hectares of crops. The crops are mainly cereals, rotated with oilseeds or legumes, and alfalfa is grown under irrigation. Moreover, the farm cultivates 20 hectares of vineyards under the Ribera del Duero Designation of Origin, which includes a mix of century-old vineyards, young vines, and newly planted vines. While the farm practices traditional agronomic management, Marta is committed to transitioning to herbicide-free practices in pursuit of more sustainable farming methods.

Thanks to European subsidies, Marta has been able to improve the farm’s infrastructure, including the installation of a new barn and improved pig pens. Recently, she also received support to purchase machinery that makes the meat processing more efficient. “These grants have been crucial in making the farm more sustainable and competitive,” she says.

Despite the challenges of rural depopulation and ageing of the agricultural workforce, Marta has found ways to innovate. She’s started marketing her products in nearby cities, including Burgos, where she has built a loyal customer base. “The key is to keep innovating while staying true to our roots. It’s about making local, sustainable food accessible to more people”, she says.

For Marta, success is not just about the farm’s growth, but also about inspiring other women to follow in her footsteps. Her message is clear: with hard work, dedication, and community support, anything is possible. “If I can do it, anyone can. We just need to believe in our strength and our potential”, she concludes with a smile.

Marta Llorente

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Lucía Velasco: A life between pastures and perseverance

General, Human Stories, Spain, Video journeys / GC WP6

Lucía Velasco Rodríguez didn’t plan to become the head of a livestock farm — life simply led her in that direction. Raised among animals and open fields in the Asturian countryside, she had always been deeply connected to rural life. But it wasn’t until a turning point — the birth of her daughter — that she decided to take over the family farm herself. “When I gave birth to my daughter, my husband thought of selling the few cows we had. But I didn’t want to lose that way of life. I told him I’d take over. I had just become a mother, but I felt I could manage both things”, she recalls. It was the start of a new chapter — one in which she would lead the farm herself, defying both expectations and tradition.

Taking on this role wasn’t always easy. “At first, the cattle buyers wouldn’t even talk to me. They asked to speak to my husband. I had to fight for my place, to be taken seriously”, she explains. Little by little, she gained their trust — and, more importantly, her own confidence.

Today, Lucía runs a traditional cattle farm that continues the practice of moving livestock to mountain pastures in summer. The animals graze freely and are tended to daily with care and patience. She uses social media to share the realities of rural life and challenge stereotypes about farming. “What people see as ‘rural’ is actually complex. Behind each animal, there are families, culture, landscapes, and stories that deserve to be told”, she says.

In 2019, she became a founding member of Ganaderas Asturianas, a group of women farmers from the region. “We started with a lot of energy. We travelled, shared ideas, and pushed each other forward”, she explains. While the group is less active today, its spirit of solidarity remains a vital part of her work.

Lucía is also committed to the GRASS CEILING project, which led her all the way to Brussels — and to another personal milestone. “I had to pitch my project in English. So… I had to learn English too! To be honest, the GC Project has taught me many things; I am so grateful to participate in it”.

For her, being a farmer is not a burden — it’s a form of peace. “Some people don’t like going to work, for me it is just the opposite, I am looking forward to doing it. When I’m with my animals, I disconnect from everything. It’s the only time I feel truly calm. I’m part of something bigger, and that’s a feeling I wouldn’t trade for anything.”

Lucía Velasco

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GRASS CEILING | Contributing to the regional dialogue on women’s rights in agriculture in Italy

General, Italy / GC WP6

A few days ago, our Italian team joined with great interest the regional initiative promoted by ActionAid and the Apulia Region, aimed at laying the groundwork for a regional law to strengthen the rights of women in agriculture. This process is a vital step toward recognising the contribution of women and ensuring fairer conditions in the agricultural sector.

One clear takeaway from the event was the need to move beyond using social conditionality only as a punitive tool. Instead, we need to co-create practical solutions that address women’s real needs—through supportive policies and targeted incentives.

For context: social conditionality was introduced in the EU’s Common Agricultural Policy (CAP) to link farm subsidies to compliance with labour standards. But in practice, it is still mainly used to penalise violations, rather than to drive meaningful improvements for workers—especially women.

Although women represent 31% of farm owners in Italy, they are often active in the least profitable sectors and are largely excluded from higher-value production chains. As a result, they face structural barriers—limited access to credit, weaker asset positions, and lower eligibility for financial services.

These challenges stand in direct contrast to the goals of the EU Gender Equality Strategy, which aims to end gender-based violence, reduce the pay gap, and ensure equal participation of women across all sectors—including agriculture.

That is why, together Legacoop Puglia and CIHEAM Bari as co-lead partner, they contributed to the roundtable by sharing insights from our GRASS CEILING project. The project is focused on exactly this mission: building fairer, more inclusive, and sustainable agricultural models where women play a central role in driving economic, social, and environmental innovation.

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International Symposium on Women's Empowerment in Mediterranean Agrifood Systems (CIHEAM Zaragoza)

GRASS CEILING participated in the International Symposium on Women’s Empowerment in Mediterranean Agri-food Systems held in Zaragoza

General, Spain / GC WP6

From 10 to 12 June 2025, CIHEAM Zaragoza and the Union for the Mediterranean, in collaboration with the CIHEAM General Secretariat and the Spanish Agency for International Development Cooperation (AECID), organised an international symposium to promote women’s empowerment through innovation and pave the way for more inclusive and sustainable agri-food systems in the region.

The event brought together over one hundred participants from 15 countries, primarily from the Mediterranean region, as well as international organisations (FAO, OECD, European Commission, EESC, ICARDA, IWMI, GWP-Med), and stakeholders from civil society, the business sector, and the field of innovation. The symposium laid a solid foundation for driving transformative interventions ahead of the International Year of Rural Women in 2026.

Key experiences and approaches to female empowerment highlighted during the symposium included:

Multilateral Organisations and Women-Led Rural Innovation: It was emphasised that, despite women constituting 36% of the global agri-food workforce, they face significant inequalities, such as limited access to land (only 7% of women in North Africa are landowners). Successful initiatives were showcased, including the FAO’s Greater Empowerment of Rural Women Project in Turkey and the GREAT Project in Albania, which established agribusiness incubators.
Challenges and Transformative Approaches: Despite the challenges, Mediterranean women are emerging as environmental leaders. Innovative models were shared, such as the Gender Up training programme and the Pro-Women Index in Lebanon, ICARDA’s initiatives with mobile technology and youth participation, and the role of cooperatives in Tunisia in empowering less educated women. Theatre of the Oppressed was highlighted as a methodology for challenging social norms.
Rethinking Education and Economic Empowerment: The need for participatory educational models that combine technical skills with personal confidence was stressed. Projects like those from the Association of Upper Egypt for Education and Development (funded by AECID) and the FOODTECH agricultural business incubator in Tunisia demonstrated how technical training, mentoring, and continuous support achieve significant impact.
The Case of Spain: Spain was presented as an inspiring model, showcasing the transformative impact of associationism and political engagement by rural women. The Spanish Association of Families and Women in Rural Areas (AFAMMER), with over 40 years of experience, and Law 35/2011 on Shared Ownership of Farms, served as examples of how economic independence is promoted. Also, FADEMUR is now working with other rural women’s organisations to build global momentum in addressing rural inequality.
The Role of Cooperatives and Associations: It was evident how female leadership in agricultural cooperatives generates positive outcomes in community resilience, environmental sustainability, and economic development. Cases such as the Arab Olive Oil Women’s Network (Jordan), the Association of Rural Women-AFUD (Algeria), Darmmess Social Enterprise (Lebanon), and the Association of Women in Agrifood Cooperatives in Spain (AMCAE), women’s association of Cooperativas Agro-alimentarias de España, demonstrated women as agents of change.
Innovation in the Mediterranean Food System through Female Entrepreneurship: The final session presented remarkable examples of innovation driven by women, from techniques to reduce livestock methane to projects transforming cheese industry waste into bread ingredients. Initiatives like the FoodSight platform in Lebanon and the Amal Association in Morocco, which empowers over 400 women through culinary training, were highlighted. The role of structured platforms and the EU’s GRASS CEILING project, of which CIHEAM Zaragoza is a partner, in supporting women-led innovation initiatives for socio-ecological transition was emphasised.

The symposium was closed by the project coordinator, Sally Shortall (watch below her closing intervention), who presented the event’s conclusions and the Grass Ceiling project. The symposium’s overall conclusions highlighted that women’s leadership in food systems is fundamental not only for equity but also for building resilient and sustainable food systems in the Mediterranean, involving the entire community, including men. CIHEAM’s Secretary General, Teodoro Miano, reaffirmed the organisation’s commitment to promoting gender equality, a central pillar of its 2030 Strategic Action Plan.

GRASS CEILING participated in the International Symposium on Women’s Empowerment in Mediterranean Agri-food Systems held in Zaragoza Read More »

Ana María Olmo: empowering rural women through agriculture and beekeeping

General, Human Stories, Spain, Video journeys / GC WP6

Ana María Olmo, a 35-year-old farmer from Collazos de Boedo in the province of Palencia, has transformed her family’s farm into a thriving agricultural and beekeeping business. After inheriting the farm from her mother, who had to retire due to a serious arm injury, Ana María decided to diversify the family business. She introduced beekeeping to supplement the farm’s traditional agricultural activities, and this move has helped secure her family’s financial future while revitalising the farm.

Bees are vital to both her work and the broader ecosystem, as they pollinate around 70 % of the fruits, vegetables, and forage crops we rely on. Without their tireless activity, many plant species would fail to reproduce, threatening biodiversity and food security. By maintaining healthy apiaries and practising responsible beekeeping, she not only harvests high-quality honey but also ensures that surrounding crops benefit from robust pollination, sustaining yields and preserving the delicate balance of our rural landscape.

But her story doesn’t stop at innovation in bee farming; Ana María is also considering expanding into apitourism, hoping to attract tourists to the rural area. This project would combine her agricultural knowledge with the growing trend of rural tourism, offering visitors the chance to experience life on the farm while learning about beekeeping.

Ana María emphasises that rural women face unique challenges in the agricultural sector. Bureaucratic barriers, outdated gender perceptions, and a lack of recognition are just a few of the obstacles she has faced as a woman trying to succeed in what is still seen by many as a male-dominated field. However, she is optimistic about the changing attitudes toward women in farming, and she is dedicated to proving that women can not only survive but thrive in rural entrepreneurship. She believes that rural businesses, especially those led by women, need visibility and empowerment in order to succeed.

She pointed out that one of the most crucial factors in overcoming these challenges is local support, buying km 0 products, such as hers (those grown, processed, and sold right here in our villages). When neighbours choose locally sourced honey, cereals, vegetables… they help keep money circulating within the area, strengthen small family farms, and reduce the carbon footprint associated with long-distance transport. This commitment to “eat where we live” not only supports local livelihoods but also fosters a sense of pride and resilience, ensuring that our traditions and natural resources continue to thrive for generations to come.

Ana María’s experiences also serve as a reminder that while rural women face many challenges, they also have the power to reshape their futures through entrepreneurship, creativity, and a strong sense of community. With more women like Ana María taking charge, the future of rural entrepreneurship looks bright.

Ana María Olmo

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Empowering rural women in Aragon (Spain)! Telegram group connects women around shared interests

General, Spain / GC WP6

Did you know that the Planning and Equality Section of the regional Ministry of Agriculture, Livestock, and Food in Aragón, led by Miriam Ferrer Dufol, is actively working to promote the presence of women in rural areas?

Their commitment is highly necessary and truly impressive! They maintain a dedicated section on their institutional website, exclusively focused on rural women, offering a wealth of valuable information.

This section includes:

Statistics on women’s involvement in rural life

Details on relevant courses and workshops

Information on upcoming events and conferences.

Guidance on available grants and subsidies

Access to useful publications

Beyond the website, they also run an active Telegram group! 📣 This fosters connection and information sharing among women interested in all kinds of activities relevant to rural women in Aragón. You can access this fantastic channel via @MujeresRurales/Aragon.

It’s inspiring to see such dedicated efforts to support and empower women in rural communities. Let’s celebrate these initiatives!

The Government of Aragón, through its Planning and Equality Section, actively participates in the work developed by the Spanish Living Lab of the GRASS CEILING project. They are considered one of the project’s stakeholder in Spain, alongside others such as the Ministry of Agriculture. Among many other activities carried out by this area of the Government of Aragón, we’d like to share some stories of rural women entrepreneurs who, just like in our GRASS CEILING project, highlight the value of female entrepreneurship in rural areas. Video coming up!

Empowering rural women in Aragon (Spain)! Telegram group connects women around shared interests Read More »

¡Impulsando a las mujeres en el ámbito rural de Aragón! Telegram une a mujeres rurales en torno a actividades de interés común

General, Spain / GC WP6

¿Sabías que la Sección de Planificación e Igualdad de la Consejería de Agricultura, Ganadería y Alimentación del Gobierno de Aragón, liderada por Miriam Ferrer Dufol, está trabajando activamente para promover la presencia de las mujeres en el medio rural?

Su compromiso es muy necesario, ya que mantienen una sección dedicada en su sitio web institucional, enfocada exclusivamente en la mujer rural, ofreciendo una gran cantidad de información de alto valor.

Esta sección incluye:

Estadísticas sobre la participación de las mujeres en la vida rural.

Detalles sobre cursos y talleres relevantes.

Información sobre próximos eventos y conferencias.

Orientación sobre subvenciones y ayudas disponibles.

Acceso a publicaciones útiles.

Más allá del sitio web, ¡también gestionan un grupo activo de Telegram! 📣 Este grupo fomenta la conexión y el intercambio de información entre mujeres interesadas en todo tipo de actividades relevantes para la mujer rural en Aragón. Puedes acceder a este canal a través de @MujeresRurales/Aragon.

Es inspirador ver tanto esfuerzo y dedicación para apoyar y empoderar a las mujeres en las comunidades rurales. ¡Celebremos estas iniciativas!

El Gobierno de Aragón, a través de la Sección de Planificación e Igualdad, participa de forma activa en el trabajo que desarrolla el Living Lab español del proyecto GRASS CEILING y es uno de los considerados socios locales institucionales del proyecto en España, junto a otros como el Ministerio de Agricultura, por ejemplo. Entre otras muchas actividades realizadas desde este área del Gobierno de Aragón compartimos algunas de las historias de mujeres emprendedoras rurales que, al igual que en nuestro proyecto GRASS CEILING, ponen de manifiesto el valor del emprendimiento femenino en el medio rural. ¡Dentro vídeo!

¡Impulsando a las mujeres en el ámbito rural de Aragón! Telegram une a mujeres rurales en torno a actividades de interés común Read More »

A legacy of the land: Amada de Salas and her commitment to rural winemaking

General, Human Stories, Spain, Video journeys / GC WP6

Amada de Salas, 44, is a farmer and winemaker who runs a diversified agricultural business, cultivating cereals, oilseeds, legumes, and, most notably, grapes. Her vineyard spans 87 hectares and is registered under the Cigales Designation of Origin. In addition to growing the grapes, Amada and her family produce and market their wines, maintaining complete control over the quality and winemaking process: from vine to bottle.

Her journey into the business was a natural progression. After completing her university studies, she joined the family winery and expanded her role to include the broader agricultural operations. The estate, rooted in family tradition, has been passed down through five generations—a legacy Amada is proud to continue.

What sets her business apart is a blend of tradition and innovation. “We work with old vineyards”, she explains, “which produce exceptional fruit. And we are located in the Cerrato Palentino, one of Spain’s oldest winemaking regions, where the tradition of Rosé—historically known as Claretes—runs deep.” The winery is housed in a traditional underground cellar, providing optimal conditions for wine ageing and a unique historical setting.

Yet, tradition is only part of the story. Amada is also deeply committed to innovation, both in terms of winemaking and visitor experience. Her team is developing new lines, including wines aged in the natural cellar, and has embraced wine tourism. “We’re offering theatrical tours, wine-paired meals inside the winery, and other immersive experiences”, she says. This dual focus on quality production and value-added tourism gives the winery a competitive edge.

However, life in the rural business world is not without its challenges. Amada highlights the obstacles faced by small rural entrepreneurs, especially women. “We struggle with undervaluation of our products, the weight of bureaucracy, and the need to balance work with family responsibilities”, she explains. Being self-employed in a rural area, she faces the added difficulty of operating within systems that are not always designed to support small-scale or female-led enterprises.

What would help? “We need real, not theoretical, support from public institutions”, she says. “This includes financial incentives, improved infrastructure, reduced bureaucracy, and accessible training and credit. Supporting those of us who choose to remain in and invest in rural areas should be a priority”.

Amanda’s story is one of resilience, heritage, and vision. Her dedication to sustaining and growing her family’s business reflects a broader movement among rural women who are shaping the future of agriculture and rural entrepreneurship in Spain, not just preserving the past, but innovating for the future.

Amada de Salas (Spain)

A legacy of the land: Amada de Salas and her commitment to rural winemaking Read More »

GRASS CEILING project coordinator to speak at European Parliament hearing

General / GC WP6

Sally Shortall, Professor at Newcastle University and Coordinator of the Grass Ceiling project, will participate in a public hearing at the European Parliament this Wednesday, 25th June. A leading expert in socio-ecological transition in agriculture, Professor Shortall will contribute to a vital discussion on women’s entrepreneurship.

The hearing is being organised by the European Parliament’s Committee on Women’s Rights and Gender Equality, with the participation of the Committee on Agriculture and Rural Development. Professor Shortall will share her expertise on the important topic of women’s entrepreneurship in rural areas, islands, and outermost regions.

Professor Shortall will be part of a distinguished panel, sharing insights alongside:

Maura Farrell, Coordinator of the FLIARA project
Rebecca Fischer-Bensoussan and Camille Agon, Co-founders of YOLO
Josette Dijkhuizen, Professor at Tilburg University and entrepreneur
Martina Roche, Assistant Professor at Maynooth University

The session will be opened and closed by Lina Gálvez Muñoz, Chair of the Committee on Women’s Rights and Gender Equality.

Programme event here

GRASS CEILING project coordinator to speak at European Parliament hearing Read More »

Rosangela Belifemmine: “We combine the discovery of books with the knowledge of our rural area”

General, Human Stories, Italy, Video journeys / GC WP6

Rosangela Belifemmine, a 60-year-old bookseller, has spent her career nurturing a love for reading, especially among children. Her passion for books led her to start her business in 1994, and since then, her library has become a space dedicated to introducing people of all ages to the joys of reading. For Rosangela, “work is more than just selling books—it’s about helping people discover the beauty of reading”, an experience she believes can be transformative.

“My work is special because it’s my mission”, says Rosangela. “I want to help people discover the beauty of reading, especially in kids and adults. There’s always time to make this discovery, which happens when someone comes across a good book”. Rosangela loves the opportunity to engage with people. She finds no age limit to the joy of learning and sharing whether it’s kids or adults. “I can talk easily with anyone, from housewives to teachers”, she says. “This ability to connect with people from all walks of life is an added value to my work”.

Rosangela is also involved in cultural associations that support women. She sees these groups as a source of strength. “Our work is supported by cultural associations, many of which are attended by women. We see women as protagonists”, she explains.

The GRASS CEILING project has also benefited her business, providing a platform to combine her love for books with a deeper connection to the land. Through the project, Rosangela and her team have organised walks in the Alta Murgia park, where participants can enjoy readings in a beautiful natural setting. “We combine the discovery of books with the knowledge of our area, and this strategy has been beneficial for our activities“, says Rosangela.

Her advice to other women starting projects is clear: “Start with determination and network. Share your dreams and challenges with other women, as this will strengthen your projects”. Rosangela’s story is a testament to the power of passion and perseverance. Through her work, she continues to inspire others to discover the beauty of reading and find strength in collaboration.

Rosangela Belifemmine

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GRASS CEILING leads dialogue on gender and innovation at RSA 2025

General, Related News / GC WP6

During the Annual Conference 2025 of the Regional Studies Association (RSA), held from 6–9 May at the University of Porto in Portugal, gender equality in rural and regional development took centre stage in a dedicated Special Session held on 9 May. Titled Exploring Gender Equality in Policy – Regional and Rural Perspectives, the session formed part of the broader conference theme, Navigating Regional Transformation, which brought together scholars and policymakers from across Europe to share insights and research on regional science, economic development, and policy innovation.

This session, organised by the European Association for Innovation in Local Development (AEIDL), in collaboration with the University of Valladolid and the Polytechnic Institute of Viseu , formed part of the Horizon Europe project GRASS CEILING. This three-year, multi-actor initiative seeks to empower rural women and expand the number of socio-ecological innovations led by women across agriculture, rural economies, and local communities.

The session shed light on a crucial yet often overlooked dimension of regional policy — the role of women in development and innovation. As we know, rural areas and regions across Europe face complex challenges from demographic decline and limited infrastructure. Within this, women play a pivotal role, not only as farmers and entrepreneurs but also as community leaders, caregivers, and changemakers.

Blanca Casares Guillén (AEIDL) opened the session by introducing the European Policy Forum for women-led innovation, highlighting how EU Funds and policy instruments can be used to advance gender equality. Fellow AEIDL representative Raquel Pastor Carretero explored gender integration in Community-Led Local Development (CLLD), focusing on LEADER and the function of Local Action Groups in shaping inclusive strategies.

The session featured a range of insights from European researchers and institutions. Marie Lalanne (Joint Research Centre, EC) provided descriptive statistical insights from Horizon-funded projects, offering a mapping of women’s participation and roles in agriculture and rural areas across Europe. Elsa Fontainha and Tanya Vianna de Araújo (ISEG, University of Lisbon) presented findings on rural-urban gender disparities from the GEPINC project. Margarita Rico (University of Valladolid) reported on women’s innovation in Spanish agriculture through the GRASS CEILING Living Lab.

Further contributions included Daria Zozulia’s (Jagiellonian University) exploration of women’s environmental activism in Poland around river protection, Cristina Amaro da Costa’s (Polytechnic Institute of Viseu) work on biocultural heritage among women farmers, and a study by Sofia Marques da Silva and Sara Faria (University of Porto) on young women returning to rural regions after higher education.

Together, these presentations explored how gender equality is not just a matter of rights, but a driver of innovation and territorial resilience.

With insights from researchers and practitioners across Europe, it is clear that mainstreaming gender in EU regional and rural policies requires a place-based, locally grounded approach. A major obstacle remains the limited availability of gender-disaggregated data and the lack of scalable tools to replicate successful initiatives across regions. Strengthening data collection, monitoring systems, and gender-sensitive indicators is essential to inform and evaluate policies effectively at sub-national levels.

Urban/rural differences exist in public attitudes toward gender equality (e.g., in politics, business, family). These attitudes impact the success of equality policies. Tailored support for women, particularly in agriculture and rural development, is necessary to address resource, service, and representation disparities. Women continue to face higher unemployment and precarious work, despite achieving higher levels of tertiary education.

Current agricultural, environmental, and regional policies often neglect gender perspectives, with sparse references to gender equality in spatial strategies. Calls for more inclusive, gender-sensitive, and territorially equitable policies are growing, especially in response to the critical roles women play in environmental stewardship and community resilience. Public policy and EU funding instruments (e.g., CAP, ESF, ERDF, EMFAF) must better integrate gender to support sustainable transformation. Several national plans have already been effectively developed using these funds. To enhance their impact, it is crucial to promote the exchange of best practices among managing authorities and provide targeted training for implementation at the governmental level. Establishing gender-responsive budgeting targets would be a key step toward ensuring the integration of gender perspectives in public spending.

Women in rural and peripheral areas are key agents of innovation and sustainability, leading initiatives in wellness, education, culture, and agroecology. Their return to home regions is frequently driven by place attachment, emotional geographies, and a desire to invest in meaningful, locally rooted projects. However, meaningful reintegration depends on supportive infrastructure, opportunities, and social recognition.

Mechanisms like LEADER and Local Action Groups (LAGs) have the potential to advance gender mainstreaming through bottom-up and participatory governance, though their effectiveness varies widely. Collaborative approaches, such as Living Labs, have shown promise in involving diverse stakeholders and co-creating practical, inclusive innovations.

Finally, while women-led activism and local engagement have had tangible impacts—raising awareness, slowing harmful developments, and building community cohesion—gender-focused rural innovation still receives limited support in EU research funding and via ESIF or national instruments implying a considerable scope to strengthen and enhance these policies.

This special session was set within a critical policy development framework, with the Long Term Vision for rural areas with targets to 2040, the recommendations of the Strategic Dialogue on Agriculture, the Vision for Agriculture and Food and the Roadmap for Women’s Rights, the new mandate of the EU Commission after 2027, the new Multiannual Financial Framework including relevant strategic areas such as Cohesion and Agriculture (2027-2034), as well as the five-year SDG compliance framework, among others.

A summary report and full presentations from the session are accessible in the dedicated section of the project website.

Do you want to be part?

Sign up here: https://ec.europa.eu/eusurvey/runner/GRASSCEILING_Forum

For any clarification contact Blanca Casares (bca@aeidl.eu)

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Marilena Ciocia: “My advice is to study and take training courses that support your idea”

General, Human Stories, Italy, Video journeys / GC WP6

Marilena Ciocia is a dedicated advocate for environmental protection and the inclusion of people with disabilities. As the founder of an association that focuses on these areas, her work is rooted in personal experience and a deep sense of responsibility towards vulnerable communities. Marilena’s path to this vital work began with a personal necessity: Her daughter has a disability, which fuelled her desire to make a difference in the lives of others facing similar challenges. “I am very attentive to the needs of fragile people”, she explains, emphasising the compassion that drives her efforts.

What makes her work unique is her deep connection with the people she serves. “My job is special because of the people I work with, mainly those who are fragile. They are often naive, genuine, and special”, Marilena shares. This heartfelt approach to supporting individuals with disabilities sets her apart from others in her field.

However, being a woman in this space has not been without challenges. Marilena describes one of the main difficulties she has encountered whilst working to support disabled individuals throughout their lives, especially in terms of work inclusion. “There is still no culture of acceptance for people with disabilities”, she says. This includes societal and corporate viewpoints that must evolve to embrace greater inclusion. Marilena highlights the need for more resources, including training, easier access to credit, and increased support from public institutions and organisations. She believes this cultural shift is vital for creating an environment where people with disabilities can thrive.

Despite these challenges, Marilena finds great joy in her work. “I love to experiment”, she says, excited about the opportunities the GRASS CEILING project offers. It’s giving me valuable insights into organising the future. “The project has inspired Marilena and provided the platform and support that she needs to further her mission of advocating for people with disabilities.

Although she does not have direct experience with women’s entrepreneurial aggregation, Marilena is committed to learning and growing through her involvement with initiatives like GRASS CEILING. She encourages other women starting their businesses to embrace learning and seek support. “My advice is to study and take training courses that support your idea. While it is possible to work alone, having support makes things much easier”.

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Liliana Tangorra: “In our cooperative, women are driving change in culture and the environment”

General, Human Stories, Italy, Video journeys / GC WP6

Liliana Tangorra is 39 years old and serves as the vice president of the Ulixes Cooperative, an organisation with over two decades of experience in the tourism and environmental sectors. Her journey within the cooperative began eight years ago as a volunteer, later becoming an employee, and eventually taking on her current role.

The cooperative operates in a challenging territory on the outskirts of touristic cities such as Bari, Polignano, and Monopoli. For years, Bitonto had a poor reputation, making it difficult to promote its artistic and environmental heritage. Today, Ulixes is dedicated to changing that by enhancing the area’s cultural wealth, particularly its agricultural tradition linked to extra virgin olive oil production.

Being a woman in a male-dominated institutional sector has shaped her experience. To many, I am nothing more than a ‘young girl’. We are often called ‘girls’, ‘students’, or ‘young ladies’, as if our professionalism is always in question“, she explains. However, over time, she has overcome these barriers by establishing direct relationships with municipalities and public and private institutions that have gradually come to recognise her work.

Communication has been a key factor in stabilising the cooperative and making its efforts visible. Establishing their headquarters in Bitonto’s historic centre was challenging, as the area had long been considered unsafe and avoided by locals. Although it has been revitalised today, keeping it vibrant remains a complex task. Working in a community is not always straightforward, so she considers training programmes for professionals and users essential.

What she values most about her work is the freedom it provides. “It allows me to decide what I want to do based on my experience and skills, to organise my days, and to design projects that align with our vision. Additionally, my relationship with my colleagues is fundamental. We are like a family, and that, combined with our autonomy when applying for public calls, is the best part of my job”.

Ulixes is part of Confcooperative, a network of cooperatives in the Bari region that collaborates with public and private institutions, from religious organisations to municipal authorities. For her, forming alliances is essential. “Our cooperative has been fighting in this field for 20 years, proving it is possible. Ulixes was founded by three women and one man, demonstrating that women can have a significant impact on fields such as culture and the environment”.

Liliana Tangorra

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Miriam del Re: “When a project becomes real, even if it’s small at first, it makes you happy”

General, Human Stories, Italy, Video journeys / GC WP6

Miriam, a 27-year-old hen breeder is passionate about her profession. She has made her way in the poultry industry, running a free-range hen farm. With 500 hens in her care, Miriam handles everything from feeding and cleaning the chicken coop to collecting the eggs. She even makes home deliveries, a part of her job that she particularly enjoys—interacting with customers and having direct contact with them as she delivers the fresh eggs. “That is when I can provide information about the eggs or the hen breeding process. I enjoy this close contact with my customers“, Miriam explains.

Miriam’s passion for animals started early, mainly influenced by her veterinarian aunt. Although she has a degree in Business and Economics, she was constantly drawn to starting a business with animals. After graduation, Miriam and her boyfriend decided to venture into chicken farming, choosing Colle di Seta as the location for their farm.

Miriam is very open about the obstacles she faced when starting her business, including navigation of bureaucratic issues and lack of information for people new to poultry farming. Additionally, Miriam faced scepticism from others, who questioned why she would transition from studying business to working in agriculture. “It made me feel bad at first”, she admits. However, her determination and love for animals kept her going. Another challenge was building the farm’s infrastructure with the chicken coops. Miriam had to start from scratch, but she succeeded.

Miriam’s family was one of the most valuable supports throughout these difficulties. “Talking about my project with my relatives gave me strength”, she says. Their advice was helpful, and I was lucky to have their support”. Miriam advises anyone pursuing their own business to surround themselves with people who can offer support and, most importantly, to be determined. “When a project becomes real, even if it’s small at first, it makes you happy“, she reflects.

Miriam is proud of how far she has come on her own. She credits the GRASS CEILING project for offering her new opportunities and connections with other women who share similar struggles and aspirations. “It was a great opportunity for me”, she says. “I met so many women I didn’t know before, and it helped me focus on my project and explore ways to evolve”.

Miriam’s journey teaches us that even small beginnings can lead to significant achievements. “Jump into whatever you want to do”, she advises. “Even if it’s difficult at first, it’s worth it. And always talk about your ideas, thoughts, and emotions—sharing them with others is important”.

Miriam del Re

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The Dutch Living Lab reviews its progress, and participants are proud of the work they have done

General, Netherlands / GC WP6

The Dutch Grass Ceiling Living Lab met together on 23^rd May. The whole day was joyful. The women were so pleased to see one another and to be visiting the farm of one of the participants, Irene Beukeveld – to see her plans come true in ‘real life’. The group was joined by an extra academic lead who had only met a couple of the women earlier, but was wholeheartedly welcome. The film crew from Spain were also present the whole day and fit in easily. It was of course just a coincidence that the whole group had turned up looking splendid!

The morning began with the usual updates. Many people remarked on the progress that had been made by everyone within the last three years. To have the opportunity to stand still and look back at the beginning of the project was empowering and gave the women a chance to be proud of their achievements, but mostly for one another. The rest of the morning was lead by one of the talented participants, Lonieke de Ruiter, who gave a workshop on Canva and how to use this for your branding. She is herself working with two of the other innovators and used some of this as examples which was extra special.

Meanwhile, the innovators were interviewed individually by the film crew for a series representing all the women participation in the Living Labs across the nice countries. They all did wonderfully and their own stories and experience shone out. These videos will be released after the summer. The group photo is credited to Álvaro Sancho from Giste Producciones.

The afternoon was filled with the focus group as part of the research into the how the Living Labs worked. It was an emotional time with lots of reflection and looking back at how far everyone had come. A big conversation was about how to go forward once this trajectory has stopped. There is a genuine bond between the women and the co-leads/observers. Huge support has been exchanged over the 2.5 years so far and we are all invested in each project to see it succeed.

An interesting question is: How did this group become so strong? Is there a magic formula? We discussed this and whilst reasons such as connection, honesty and support were key, an important aspect was that of vulnerability. The women themselves created a space where they could be vulnerable, they could share new ideas, they could share failures. All without fear of being judged. This is something that everyone should have.

The day finished in the best possible way, eating an ice-cream and touring the farm and new kitchen from Irene. The weather was not favourable, but this did not taint it at all, in fact many were happy it was raining finally! Last year, fellow innovator, Petra Commijs, had shared her extensive ice-cream making knowledge with Irene and she was proudly served a taste-plate with different flavours for her approval, which was of course forthcoming with enthusiasm. This was a special moment and a full-circle example of the innovative projects that the Living Labs have enabled.

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Francesca Sardano: “I often work with people who don’t always recognise women as an authority or someone who can offer valuable insights”

General, Human Stories, Italy, Video journeys / GC WP6

For Francesca, social work is not just a job—it’s a mission. “I’m a social worker and work for a cooperative. I manage the educational area of a therapeutic community that cares for people with drug addiction”, she explains. At 54, she has dedicated the past decade to this work and led a social farming project within the community for the last five years.

What makes her work unique is the depth of human connection: “It’s not just a material service provided in a basic way—it’s a journey”, she says. “It involves not only the person receiving care but also the professionals who support them, helping them find the motivation to break free from addiction”.

However, working in a male-dominated environment has presented challenges. “I often work with people who don’t always recognise women as an authority or someone who can offer valuable insights”, she admits. “But over time, trust and understanding break down barriers. As treatments last several months, people become more open and gradually accept the role of women within a project like social farming—an area traditionally dominated by men”.

Despite these obstacles, Francesca feels fortunate to be part of an organisation that values training and development. “The cooperative enterprise supports us by investing in worker education and actively seeking regional and European funding. We regularly apply for grants to improve our services and better support those in need. Education is crucial for our role as social workers”, she notes.

Her passion for people goes beyond her profession. “I love connecting with individuals and looking past labels and prejudices”, she says. I don’t just see the addiction or the diagnosis—I see the person. I enjoy discovering strengths in others that they may not recognise themselves”.

Francesca is also involved in several volunteer associations focused on social inclusion. “Besides the GRASS CEILING Living Lab, I participate in various voluntary organisations that support people facing difficulties. These experiences help me grow, even outside my professional work”.

Francesca Sardano

Francesca Sardano: “I often work with people who don’t always recognise women as an authority or someone who can offer valuable insights” Read More »

Catia Scarimbolo: “We need more space for women, training spaces, spaces to listen to women’s needs”

General, Human Stories, Italy, Video journeys / GC WP6

For Catia Scarimbolo, theatre is not just a profession but a way of preserving identity, strengthening connections, and creating space for unheard voices. “I have a touring theatre company that also manages a municipal theatre”, she explains. In her dual role, Catia leads the organisational side of the theatre while also writing the plays for her company. Her journey into theatre stems from a passion she developed in her youth. “We were about 20 years old, doing amateur dramatics at university. We decided not to leave Puglia but to continue working here. There was nothing similar back then”.

What makes her company unique is its emphasis on the audience. “Our acting is youthful but also intergenerational. The artist must always engage with the audience in the final production, during rehearsals and in the creation process. The audience is always at the centre of our attention”, she says.

While she feels fortunate to work within a supportive team, stepping outside that environment highlights women’s challenges. “Inside our group, there is great complicity and collaboration, even regarding female matters”, she shares. “But when you compare yourself with the outside world, you see the difference—especially in southern Italy. You feel alone as a woman because male figures are predominant. Sometimes what a woman does is not considered a priority or given much attention. But despite this, we are a solid presence, and we are becoming an example for other theatre companies”.

When asked about the resources needed for improvement, she is clear: “We need more opportunities for women—training opportunities, spaces to listen to women’s needs. Sometimes we don’t even recognise our needs as individuals and as workers. Creating opportunities like our Living Lab meetings is essential because they can offer impactful experiences and good practices to share”.

Her connection with the GRASS CEILING project has reinforced her belief in staying true to her roots. “We chose to stay in our region, not to leave, because we didn’t want to give up our identity. This project helped me understand our roots better—our connection to the land and countryside. Just as we produce good oil, we can also produce good theatrical performances. Our performances have a unique identity that cannot be found elsewhere”, she explains. The experience has also sparked new collaborations: “Being here with all these female colleagues has been inspiring. Now, so many ideas and projects are taking shape”. For Catia, theatre is an ever-evolving creative process. “I love that there is never a boundary between different languages. You can find connections between an agricultural company and a theatre company, or between a theatre director and a farmer. Research always brings surprises—it’s vital for me because life works like this too. Acting, much like agricultural activities, is a ritual in itself”.

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Annalisa Pellegrini: “Women can only succeed if we are strong and self-confident”

General, Human Stories, Italy, Video journeys / GC WP6

Annalisa Pellegrini is not just a producer of lavender essential oil—she is an entrepreneur with a clear vision of sustainability, independence, and personal growth. “I have been in charge of the cultivation of medicinal plants, specifically lavender, for about five or six years”, she explains. Her journey into this field of work began in 2019 when she and her brother decided to use an unused piece of family land. Seeing the resilience of lavender and its minimal water consumption, she realised its potential as an agricultural crop for the future, particularly in light of climate change.

What sets her products apart is the craftsmanship and the knowledge that comes with them. “Together with the sale of the product, we always provide information to help our customers make the most of the lavender essential oil”, she says. While many people know about lavender’s relaxing properties, Annalisa highlights its holistic benefits, noting that it contains around 130 different substances that interact with the body, mind and soul.

Like many women in business, she has had to overcome challenges, though she insists that her main obstacle was economic rather than societal. “Certainly, there was scepticism from the agricultural sector, but I haven’t encountered many difficulties other than financial ones”, she admits. Unlike many entrepreneurs, she has consciously chosen not to rely on public funding. “I never believed in public financing, so I never relied on it, even if I could. A public fund pushes people to be productive immediately. However, on the contrary, I intended to study, understand, and sometimes even fail“. This approach has allowed her to experiment and refine her business at her own pace.

At present, Annalisa is focused on rebranding. Initially centred solely on lavender, her business has expanded to include other medicinal plants, requiring a complete redesign of her brand, packaging, and marketing materials. “To do the rebranding, I need economic resources, since everything—from graphic design to packaging—requires investment”, she explains. However, she is true to her philosophy and financing this change through sales rather than seeking external support.

For Annalisa, the most fulfilling aspects of her work are the human connections and the creative process. “I like the interaction with people and the fact that they benefit from my work. It’s not just a sales project; it’s an energetic exchange“, she says. Through her business, she has formed lasting friendships and found immense satisfaction in developing new products.

Her advice to women looking to start their ventures is clear: “Firstly, I recommend them to believe in themselves and not seek external help. There will be moments of discouragement and closed doors, but we can only succeed if we are strong and self-confident. So be brave! It takes a lot of courage.”

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CIHEAM Zaragoza, a Spanish partner of GRASS CEILING, is organising a Symposium on Women’s Empowerment through Innovation in Mediterranean Agro-food Systems

General, Spain / GC WP6

Zaragoza will host from 10 to12 June the International Symposium “Women’s Empowerment through Innovation in Mediterranean Agro-food Systems.”

Organised by CIHEAM Zaragoza and the Union for the Mediterranean (UfM), in collaboration with the CIHEAM General Secretariat and with the support of the Spanish Agency for International Development Cooperation (AECID), this scientific, technical, and professional event will bring together representatives from FAO, IFAD, OECD, the European Commission, ICARDA, IWMI, PRIMA, Global Water Partnership Med, as well as actors from civil society, the private sector, and the field of innovation. (Register here)

This international meeting will feature a strong representation from the GRASS CEILING project.

Firstly, Alun Jones from CIHEAM Zaragoza and Patrizia Pugliese from CIHEAM Bari will be acting as rapporteurs in two of the working sessions. Furthermore, Professor Margarita Rico, from the Palencia Campus of the University of Valladolid, another of the Spanish partner organisations in the project, will be participating in the session on ‘Needs in education and economic issues for women’s empowerment and innovation‘. Finally, Professor Sally Shortall from South East Technological University (SETU) in Ireland, and the coordinator of the GRASS CEILING project, will be speaking during the session dedicated to the reading of the event’s conclusions, which will take place on the 11th of June.

Against a backdrop of climate challenges, resource scarcity and the need to feed a growing population, this symposium aims to explore the crucial role of women in transforming Mediterranean agrifood systems towards greater sustainability and equity. Recognising women as key players in these systems, the event will highlight their essential contributions to the inclusion, resilience and prosperity of communities. It aims to be a catalyst for concrete solutions to empower women.

Key objectives of the symposium

To identify and examine the main obstacles encountered by women in entrepreneurship and innovation in agricultural and rural contexts, in order to develop innovative and sustainable projects
Analyse international and national work programmes aimed at stimulating women-led innovation ecosystems
Strengthening alliances between international organisations, public institutions, civil society and the private sector to influence innovation through cooperation

A rich and diverse programme focused on solutions

The symposium will offer a comprehensive and dynamic programme, firmly focused on identifying and promoting effective solutions for empowering women in the Mediterranean agri-food sector. It will include:

Plenary conferences with high-level experts from international and national organisations, including FAO, IFAD, OECD, European Commission, ICARDA, IWMI, as well as leading representatives from civil society and the business world.
Round tables addressing the major challenges facing women in the Mediterranean agrifood sector, as well as the educational, economic and access to resources needs to empower them.
Case studies highlighting inspiring examples of women’s empowerment and innovation in the agrifood sector in Spain and the Mediterranean region, with a particular focus on initiatives led by women entrepreneurs.
An interactive workshop dedicated to social and technological innovation for women entrepreneurs in the agrifood value chain. This workshop will provide a forum for presenting innovative solutions, sharing experiences and networking, including a pitch session where entrepreneurial initiatives led by women will be highlighted.
Field trips to discover local initiatives led by women, offering concrete examples of success and impact, and illustrating the potential of women as agents of change in their communities.

A call for cooperation and action to find concrete solutions

This symposium is intended to be a catalyst for cooperation and action, promoting dialogue and partnerships between all the players involved. By bringing together key players from the public and private sectors, international organisations, research institutions, representatives of civil society, entrepreneurs and professionals, the event aims to strengthen synergies and promote concrete, sustainable solutions for the empowerment of women and innovation in Mediterranean agrifood systems.

About the Symposium

Draft programme: Women’s Empowerment through Innovation in Mediterranean Agro-food Systems

Date: 10-12 June 2025

Place: CIHEAM Zaragoza, Spain

Participation: The symposium is open for in-person participation and online

Working language: English, Spanish

CIHEAM Zaragoza, a Spanish partner of GRASS CEILING, is organising a Symposium on Women’s Empowerment through Innovation in Mediterranean Agro-food Systems Read More »

Ireland’s 8th Living Lab celebrates sustainability and local produce while highlighting critical issues for women innovators in the region

General, Ireland / GC WP6

A visit to Bean & Goose Chocolate Bar café

Ireland’s 8^th Living Lab took place on April 30 (see meeting agenda) at Bean & Goose Chocolate Bar café, owned by Living Lab participant Karen Keane and her sister Natalie, located in Gorey, in the south east of the country.

Karen and Natalie founded Bean and Goose Chocolate in a home kitchen in Gorey in 2014. Now operating from a 3500sq ft factory at Ballyloughan Business Park in the town, they have expanded to become a team of 11 staff members. 2024 was a big year for the sisters when they launched onsite The Chocolate Bar Café. The flavours of Bean and Goose chocolate are inspired by the local landscape, particularly the coastal areas nearby. The company prioritises sustainability and carefully sources its cocoa beans so that producers are supported, and the environment is protected. Bean and Goose partner with Original Beans to source their cacao, ranked the world’s most sustainable chocolate producer in the Good Egg Awards in 2023 and 2024.

Starting the day with a tour

The day began with a tour of the chocolate workshop, adjacent to the café. Karen showed participants the process of making chocolate and developing different flavours. This was the first time an Irish Living Lab was held at an innovator’s place of work, so everyone had many questions for Karen and Natalie and, of course, also enjoyed tasting the range of treats provided: Salt Rock Dairy Yogurt, Bean & Goose Chocolate Granola and counter treats including cookies, chocolate brownies, and energy balls.

A notable feature for GRASS CEILING is that the milk and yoghurt used in the Chocolate Bar Café is provided by another Living Lab Ireland participant, Catherine Kinsella of Salt Rock Dairy. Catherine has established a direct sales model for milk produced on the family farm located in Gorey, also. Participants were delighted to see her milk trailer parked outside the café and to have the opportunity to visit it and see how it works. Catherine has recently expanded her online sales offer to include butter, yoghurt and kefir. Her innovations have been featured in the television programme Ear to the Ground, broadcast on Ireland’s national television station RTÉ.

Critical issues: Challenges in accessing funding, difficulties finding suitable mentorship and inequalities in caring responsibilities

Following the tour, Aisling Floyd, from Lab partner, Macra na Feirme, led a discussion with the women on key issues: their motivations to innovate, critical challenges faced and how they manage to achieve a work-life balance.

Participants spotlighted issues with accessing funding, including complicated bureaucracy, prohibitive terms and conditions and repetitive applications. They noted difficulties accessing effective mentorship and the need for Local Enterprise Offices to have a dedicated Rural Innovator Officer to more effectively understand their needs. Social and cultural factors were also discussed, and chief amongst these was childcare. The women reflected on how the traditionally unequal division of childcare in Ireland has impacted their capacity to innovate.

What next?

This session was a wonderful opportunity to see women-led innovations in operation and to hear about the specific challenges and opportunities faced by Living Lab participants in the Irish context. The women expressed satisfaction with the policy recommendations being generated by GRASS CEILING and their desire to contribute to the development a more positive and inclusive innovation environment for women. The day concluded with a brainstorming session to identify strategic stakeholders for the panel discussions in the final Living Lab in October, emphasising the importance of joining forces to advocate for change in policy and practice.

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Letizia Cuonzo: “If more incentives were given to encourage organic farming, we could create larger organic areas”

General, Human Stories, Italy, Video journeys / GC WP6

For Letizia Cuonzo, olive trees symbolise more than just agriculture—they represent resilience. At 45, she owns Azienda Cuonzo, an organic olive farm in Palombaio, a suburb of Bitonto. Her father founded the business in the early 1970s, installing a traditional oil mill. When he passed the company on to her in 2010, she boldly decided to convert the entire farm to organic agriculture. “My business is special because of the organic nature of my product“, she says. But it’s not just about producing high-quality olive oil—Letizia has also opened her farm to tourists and schoolchildren. “I want people to see first-hand the journey of our oil, from harvesting to bottling, and to understand the stories behind the product they buy”.

Taking over a male-dominated business was not easy. “I wasn’t just a businesswoman—I was also a mother”, she explains. “Managing everything was complicated, especially since I inherited a farm that men had always run. I had to change the mindset of my employees and everyone in the company. I had to balance my work with my family life, my children’s schedules, and the demanding nature of running a business”. Bureaucracy has also been a significant challenge. “Financial support is crucial, but Italy’s slow bureaucratic system makes it difficult”, she notes. “Applying for funding often means facing endless paperwork, which slows down our progress. Regional and European public grants help, especially for young and female entrepreneurs, but the process needs to be simplified”.

Despite these challenges, Letizia is committed to staying ahead through knowledge and innovation. “I’ve implemented a state-of-the-art olive planting system to improve oil quality and make my business more competitive. Keeping up with industry advancements is key”.

Letizia is generally optimistic about EU agricultural policies but sees room for improvement. Policies should do more to support organic conversion. “It’s not ideal for small organic farms like mine to have non-organic farms nearby—we must constantly be on alert for cross-contamination. If more incentives were given to encourage organic farming, we could create larger organic areas, adding value to our work, and strengthening the reputation of Italian and Puglian olive oil”.

What Letizia loves most about her work is the human connection. “I enjoy the care that goes into every step of production—monitoring the harvest, overseeing the bottling process. But even more than that, I love sharing our story”, she says. My farm isn’t just about oil—culture and tradition. I open my business to those who want to learn, hear about my family’s journey, and recover and preserve the history of our region”.

Letizia is part of Biodistretto delle Lame, an organisation of organic farms. But the GRASS CEILING project has been of great significance to her. “Meeting seven other female innovators has been an incredible experience. I realised that the struggles I faced were not mine alone—other women had gone through the same. It was a moment of growth, inspiring us to think about future collaborations and business networks”.

Her ultimate advice? Learn from olive trees. They withstand storms, adapt, and endure. That’s what makes them extraordinary. So be like the olive tree—resilient, strong, and unwavering in the pursuit of your dreams”.

Letizia Cuonzo

Letizia Cuonzo: “If more incentives were given to encourage organic farming, we could create larger organic areas” Read More »

De sleutel tot vrouwelijk leiderschap? Boerinnenkracht!

General, Netherlands / GC WP6

Wat is de kracht van de vrouwelijke agrarisch ondernemer in de nabije toekomst?

Die vraag stond centraal tijdens de jaarlijkse netwerkdag van LTO Noord Vrouw & Bedrijf. Vrijdag 4 april 2025 was een dag vol inspiratie, interactie en ontmoeting. Met als doel het opdoen van kennis en samen nadenken over de toekomst. Bettina Bock (bijzonder hoogleraar inclusieve plattelandsontwikkeling) en Marloes van Schaik (melkveehoudster en strategisch beleidsadviseur Multifunctionele Landbouw) verzorgden een workshop over vrouwelijk leiderschap en Grass Ceiling project.

Het thema van de netwerkdag werd uitgewerkt in vijf inspirerende workshops.

Bettina Bock en Marloes van Schaik zochten met de deelnemers op een actieve manier naar de sleutel van vrouwelijk leiderschap en wat vrouwen nodig hebben om hun boerinnenkracht optimaal in te zetten. In twee workshoprondes is opgehaald wat agrarische vrouwen al aan vrijwilligerswerk doen, wat hen hierin motiveert en wat hen juist belemmert. Bij het bespreken leverde dat veel herkenning op. Er was discussie over het wel of niet inzetten van een KPI (% vrouwen in het bestuur) en hoe een vacaturetekst opgezet zou moeten worden om vooral vrouwen te kunnen aanspreken.

Vervolgens vertelde Marloes als deelneemster aan de living lab van Grass Ceiling over haar onderwerp; meer vrouwen in agrarische besturen. Bettina sloot af met een presentatie over de opzet van het project en de stand van zaken rondom de kennis over vrouwelijk ondernemerschap. Met in beide workshops ook de vraag of Grass Ceiling een vervolg gaat krijgen. Want er waren meerdere geïnteresseerden. We kijken terug op een waardevolle dag!

De sleutel tot vrouwelijk leiderschap? Boerinnenkracht! Read More »

The key to female leadership? Female farming power!

General, Netherlands / GC WP6

What is the strength of female agricultural entrepreneurs in the immediate future?

That question was central during the annual networking day of LTO Noord Vrouw & Bedrijf (LTO North Women & Business). Friday, 4 April 2025, was a day full of inspiration, interaction, and connections. The goal was to gain knowledge and think about the future together. Bettina Bock (professor of inclusive rural development) and Marloes van Schaik (dairy farmer and strategic policy advisor for Multifunctional Agriculture) led a workshop on female leadership and the GRASS CEILING project.

The theme of the networking day was explored in five inspiring workshops.

Bettina Bock and Marloes van Schaik actively sought the key to female leadership with the participants and what women need to make the most of their strength as female farmers. In two rounds of workshops, the participants discussed what agricultural women already do in terms of volunteer work, what motivates them, and what holds them back. This sparked strong recognition and resonance among participants during the discussion. They debated about whether to use KPIs (% of women on the board) and how a job vacancy should be worded in order to appeal to women in particular.

Marloes, a participant in the GRASS CEILING Living Lab, then spoke about her topic: how to get more women on agricultural boards. Bettina concluded with a presentation on the structure of the project and the current state of knowledge about female entrepreneurship. Both workshops also addressed the question of whether GRASS CEILING will be continued, as there were several interested parties. It was a valuable day!

The key to female leadership? Female farming power! Read More »

Jasminka Gršković: Creating a sustainable business from recycled sheep wool

Croatia, General, Human Stories, Video journeys / GC WP6

Jasminka Gršković, a 50-year-old family farm manager, has built a unique business that combines tradition, sustainability, and innovation. She specialises in processing sheep wool into eco-friendly products such as dryer balls and lavender-scented anti-stress balls for therapeutic use. In addition, she produces high-quality extra virgin olive oil, making the most of the natural resources available on her farm.

Her journey into entrepreneurship began eight years ago when she noticed something most people overlooked—the vast amount of wool discarded after sheep shearing. “I watched my husband shear the sheep and throw away the wool, considering it useless because it was smelly and dirty”, she recalls. “That’s when I realised this so-called waste could be turned into something valuable”. Driven by this idea, she started working on ways to process the wool and officially launched her business that same year. She then took the next step and decided to brand her products, ensuring they stood out in the market.

However, running a small business comes with challenges; for Jasminka, bureaucracy has been one of the biggest obstacles. “I am often told that my business is too small to receive any kind of support or encouragement”, she says. The complex administrative procedures required to access funding and assistance make it difficult for small producers like her to expand or maintain their operations. When asked about the support she needs to overcome these challenges, she highlights several key areas: “Balancing family life and business is a constant struggle. I also need further training to develop new skills, and most importantly, I wish the paperwork and bureaucracy could be reduced. I don’t want to become a large-scale business—I just want to sustain my small enterprise without unnecessary hurdles”.

Despite these difficulties, her love for her work keeps her going. “I love spending most of my time in nature and especially enjoy working with children through wool workshops. It’s gratifying to teach them about traditional crafts and sustainability. I also love that my business is based on reusing waste in an environmentally friendly way”.

One of the most significant advantages of her participation in the GRASS CEILING project has been the opportunity to connect with other women entrepreneurs in her area. “Thanks to this initiative, I’ve strengthened my relationships with other women farmers and business owners. It has helped me stay informed and solve problems more quickly.”

Jasminka Gršković

Jasminka Gršković: Creating a sustainable business from recycled sheep wool Read More »

From left to right: Dr Martina Roche, Dr Mary Curtin, Dr Muireann Prendergast, Dr Aisling Murtagh

Irish Sociology Conference: gender data gaps, male dominance in farm ownership and ineffective gender mainstreaming in EU and national policies

General, Ireland / GC WP6

The Sociological Association of Ireland held its annual conference on May 8^that University College Cork. At the conference, Dr Muireann Prendergast, GRASS CEILING’s Postdoctoral Researcher at SETU, Waterford, led a panel entitled “Changing the Gender (In)equality Landscape in Agriculture and Rural Areas in Ireland: Challenges, Innovations and Opportunities.” (Conference Schedule here)

The panel was comprised of researchers working on sister projects: Dr Aisling Murtagh, University of Galway, representing the Horizon Europe-funded FLIARA project; Dr Martina Roche, Maynooth University, Principal Investigator of HER-SELF (Highlighting pathways to Empower Rural women to have Sustainable and Equitable Livelihoods in Farming) funded by the Department of Agriculture, Food and the Marine (DAFM); and Dr Mary Curtin, University of Limerick, who is involved in several projects and researching farm ownership through a gender lens. (Header picture: from left to right: Dr Martina Roche, Dr Mary Curtin, Dr Muireann Prendergast, Dr Aisling Murtagh)

Panellists discussed the current landscape for farm and rural women in European and national contexts, the different approaches to innovation being taken by women and the importance of sustainability, short supply chains, local communities and resources for these women.

Critical challenges explored included the factors sustaining male dominance in farm ownership and land transfer in Ireland, the implications of the lack of gender-disaggregated data available on women’s activities in farm and rural communities and economies and the problems experienced by women when attempting to access loans and funding programmes.

Speakers also highlighted inadequacies in representations of farm and rural women in EU and national policy, where they are often treated as a special category and framed with a discourse of vulnerability, and in national media platforms, where their contribution to agriculture and rural communities has traditionally been overlooked. Issues with gender mainstreaming at European and national levels were also spotlighted.

Concluding with a positive outlook, panellists noted the significance of the research findings on display and the timeliness of the recommendations produced during the consultation period for new national policy documents on agriculture and rural development.

Irish Sociology Conference: gender data gaps, male dominance in farm ownership and ineffective gender mainstreaming in EU and national policies Read More »

Silvija Terlević, Weekend Food Festival Rovinj

Croatian Living Lab member Silvija Terlević takes part in a panel discussion on ‘From Farm to Hotel’ at the Weekend Food Festival in Rovinj.

Croatia, General / GC WP6

Silvija Terlević, a farmer from Istria, preserves the tradition and identity of the Istrian region through her work in breeding the indigenous Boškarin cattle.

Speaking at the “From Farm to Hotel” panel during the Weekend Food Festival in Rovinj, Croatia she emphasised that local stories and quality are the key to an authentic tourism offer.

She highlighted the high demand for Boškarin meat among tourists, but also stressed the need for better organisation, more accessible farmland, and stronger support for producers to enable further growth.

Silvija believes that small producers hold the power to tell big stories about Croatian food – stories that guests remember and return for.

Through her dedication, she demonstrates how passion, local roots, and perseverance can connect farming and hospitality, enriching the tourist experience with the authentic flavours of Croatia.

Croatian Living Lab member Silvija Terlević takes part in a panel discussion on ‘From Farm to Hotel’ at the Weekend Food Festival in Rovinj. Read More »

Ana Kovačić: “GRASS CEILING is eye-opening because it connects us with decision-makers”

Croatia, General, Human Stories, Video journeys / GC WP6

Ana Kovačić, a farmer and artisan from Zagreb and one of the Croatian Living Lab women participants, runs a farm in Vrbovec on the city’s outskirts, where she cultivates berries and aromatic plants. Passionate about tradition, she processes her fruits at home, using old family recipes to create unique, handcrafted products.

Her farming journey began in 2009, driven by necessity after losing her job. “There was no work for me, so I started my plantation. Soon after the first harvest, I realised that selling raw fruit wasn’t financially viable, so I turned to processing”, she explains. From there, her business evolved organically, one product at a time.

According to Ana, what sets her work apart is the deep connection to heritage: “I produce something beautiful and natural—something people love. All our products are made using my grandmother’s recipes”. She also personalises her products with hand-painted bottles and eco-friendly packaging, ensuring that every item is both delicious and visually captivating. However, her biggest challenge was introducing her product to a market that didn’t yet appreciate them. “At the time, blueberries weren’t well-known or valued in Croatia. I had to teach people about their benefits and convince them that my products were worth trying”.

Ana’s business grew through word-of-mouth marketing, reaching customers of all ages—from children to older people. Now she wants to expand further by opening a tasting point but faces challenges due to a lack of support from the local government. “I need backing from the local administration to take that next step”, she explains. Despite her dedication, she struggles to access EU agricultural funding due to the small scale of her business. “I would love to receive support, but I don’t qualify. Being part of the GRASS CEILING project is eye-opening because it connects us with decision-makers. I hope we can find solutions together”.

Ana is deeply engaged in supporting other women in agriculture. She serves on committees for women, youth, and fruit producers. In 2018, she was recognised as an Exemplary Rural Woman by the City of Zagreb. “From these positions, I help other women by sharing experiences and creating opportunities for collaboration.”

Ana Kovačić: “GRASS CEILING is eye-opening because it connects us with decision-makers” Read More »

Building gender-inclusive futures: insights from GRASS CEILING

General / GC WP6

by Lucia Palmioli, University of Pisa

Imagining rural areas in 2040

How can we imagine rural areas in 2040 where women lead innovation, shape local economies, and build inclusive communities? That’s the question GRASS CEILING addressed through a participatory foresight exercise involving women entrepreneurs across Europe. At the core of this process were nine Living Labs (Italy, Sweden, Netherlands, Croatia, Spain, Scotland, Norway, Ireland, Lithuania), designed to explore future scenarios, identify challenges, and co-create pathways for inclusive rural transformation.

A Gendered and Grounded Process

This foresight exercise—designed not only to explore futures but to involve those most affected by them—offered both methodological depth and strategic relevance. Participants took part in structured workshops where they were invited to step into the shoes of personas: fictional yet realistic characters inspired by real women in rural settings. Although not originally required, the use of personas quickly became central to the process. It helped participants translate abstract megatrends into tangible, lived realities, allowing them to build more vivid and grounded scenarios.

Barriers That Persist

Through this participatory approach, four future scenarios emerged, developed along two main axes: demographic change and public investment. Across all scenarios, women identified common barriers such as limited access to services, entrenched social norms, and weak policy frameworks.

“Even when support exists, women like me often don’t hear about it until it’s too late or can’t access it because of bureaucratic hurdles.” Social and domestic responsibilities were also a recurring theme: “I want to grow my agri-tourism business, but the lack of childcare and the distance to schools make it very hard to manage both work and family.”

Others highlighted the social isolation that affects women’s ability to innovate: “We feel more and more alone. You can be innovative, but if there’s no one around to support you, it’s like shouting into the void.”

What Makes a Difference

Despite these barriers, the workshops also highlighted key enablers as levers for transformation. Access to digital tools, inclusive education and training, peer networks, and community-led initiatives were repeatedly cited as powerful drivers of change. These elements were often described not only as practical supports, but as sources of resilience and solidarity.

Reimagining the Future

The foresight had also surfaced a set of megatrends likely to shape rural areas over the coming decades: resource scarcity, climate change, demographic shifts, technological acceleration, evolving social norms, and gender inequality. These trends were discussed and reimagined through the lived experiences of the participants, through a gender-sensitive lens.

A Way Forward

By combining participatory methods with scenario thinking, this process made clear that the structural challenges women face in rural areas are not peripheral, but central to the future of innovation. As the project moves forward, these findings can help inform more inclusive and responsive policies, ensuring that women’s voices and realities are integrated into rural development strategies at local, national, and EU level.

For further details on the process, scenarios, and key findings, the full report is available here.

This article is part of Deliverable 1.2 of the Grass Ceiling project. It is an informative summary of the contents of the document entitled ‘Policy brief on megatrends and foresight on women-led innovation in rural areas’, prepared by the academic team of the University of Pisa, led by Professor Sabrina Arcuri. This deliverable is part of Work Package 1, led by Professor Tomas Balezentis of the Lietuvos Socialiniu Mokslu Centras (LCSS), focusing on ‘Women’s role in the future of agriculture, rural economies and communities across Europe’.

Lithuanian research team meeting Grass Ceiling

Building gender-inclusive futures: insights from GRASS CEILING Read More »

Ines Dundović: “We all have innovative ideas, but the key is determination”

Croatia, General, Human Stories, Video journeys / GC WP6

Ines Dundović, a passionate agronomist from Croatia and participant in the Croatian Living Lab of the GRASS CEILING project, has dedicated her career to sustainable vegetable production, processing, and distribution. At 38—almost 39—she has built a business around locally grown food, ensuring that fresh, high-quality produce reaches the tables of families, kindergartens, and schools in her community.

Her journey began in 2015 when she and her family purchased an estate and cultivated vegetables. “Growing food locally was always my goal,” she explains. “I wanted local citizens to have access to fresh, healthy food and, at the same time, encourage others to do the same. It’s not just about farming—it’s about changing awareness and fostering a stronger agricultural community”.

What makes her business unique is its deep-rooted commitment to sustainability and local supply chains. By prioritising short distribution routes, she ensures that her produce maintains its nutritional value while reducing environmental impact. More importantly, her work serves as a model for others, proving that small-scale farming can thrive when integrated into local food systems.

However, the road to success has not been without challenges. “When I first started, agriculture in my area was dominated by older men,” she recalls. “As a young woman, I wasn’t taken seriously. When I got on a tractor for the first time, people assumed I was just pretending. They thought I didn’t belong.” Over time, however, attitudes shifted. As more women entered the industry and proved their capabilities, the landscape of Croatian agriculture began to change.

Despite this progress, bureaucratic hurdles remain one of the biggest obstacles for small farmers. “Paperwork and long administrative processes slow everything down. Many great projects have failed because it can take a year or two just to get approval. By then, many farmers run out of financial resources or lose motivation,” she says. While her location in Križ, just 20 km from Zagreb, provides good logistical connections, access to funding remains a critical issue. “Local funds exist, but they’re small. National and EU agricultural funds are available, but they are underutilised. Farmers need more support”.

For Ines, the most rewarding part of her work is knowing that she is contributing to the health of her community. “I produce healthy food, and I see the impact it has. We always say that food is the best form of prevention—eating fresh, local food keeps us healthy and reduces the need for medicine. I love knowing that people recognise what we’re doing and that others are starting to follow the same path”.

She is also well-connected with other women in agriculture. “Many female farmers are in our area, and we support each other. Initially, some of them were sceptical about how I was doing things, but now we collaborate and share our experiences”. Across Croatia, more and more women are stepping into leadership roles in agriculture, proving that farming is no longer just a man’s world.

Her advice to other women looking to start their businesses? “Find your idea and believe in it. We all have innovative ideas, but the key is determination. Start doing, don’t give up, and keep pushing forward. The challenges will come, but so will the rewards.”

Ines Dundović

Ines Dundović: “We all have innovative ideas, but the key is determination” Read More »

Regional and rural Gender Equality policies: GRASS CEILING’s focus at RSA annual conference

General, Related News / GC WP6

The Regional Studies Association’s Annual Conference 2025 is being held in partnership with the School of Economics and Management at the University of Porto, Portugal. Under the topic Navigating Regional Transformation, this four-day conference brings together academics and policymakers to exchange news, views and research findings from the fields of regional studies and science, regional and economic development, policy and planning.

The European Association for Innovation in Local Development (AEIDL), the University Valladolid and the Polytechnic Institute of Viseu organised a Special session on Exploring Gender Equality in Policy Regional and Rural Perspectives (SS13). (Further information and agenda here)

The special session is part of the Horizon Europe project GRASS CEILING (Gender Equality in Rural and Agricultural Innovation Systems), which is a multi-actor three-year project, aiming to empower rural women and increase the number of socio-ecological innovations led by women in agriculture, the rural economy and rural communities.

The session seeks to create a space for reflection on the needs, possibilities and opportunities for mainstreaming gender in European regional policies. It also seeks to inspire rethinking of monitoring systems for (a) gender equality progress, (b) the development of policies and initiatives that prioritise women’s needs for public support and (c) examine impact of changes.

This special session is set within a critical policy development framework, with the Long Term Vision for rural areas with targets to 2040, the recommendations of the Strategic Dialogue on Agriculture, the Vision for Agriculture and Food and the Roadmap for women’s rights, the new mandate of the EU Commission after 2027, the new Multiannual Financial Framework including relevant strategic areas such as Cohesion and Agriculture (2027-2034), as well as the five-year SDG compliance framework, among others.

The discussion will examine the extent to which gender mainstreaming has been integrated into European regional policies, explore the unique challenges faced by women in these areas, highlighting disparities in access to resources, public services, training, representation, and the impact of policies on their economic and social well-being.

The discussion aims to promote dialogue on proposals and solutions for the policy cycle with various stakeholders.

Panelists and the audience will reflect on key challenges in order to adequately monitor both women’s needs and the effectiveness of policies. Important challenges to examine the nature and impacts of political, economic, social and environmental changes are: (i) Lack of gender-disaggregated dat; (ii) Limited comparative studies on rural women across Europe and (iii) Absence of identification and tools/support to replicability of best practices from certain areas making it difficult to scale successful initiatives

Regional and rural Gender Equality policies: GRASS CEILING’s focus at RSA annual conference Read More »

Why the European Commission must embed rural realities in the gender equality strategy 2026–2030

General, Related News / GC WP6

by Blanca Casares Guillén, policy expert and project manager (AEIDL). Coordinator of the European Policy Forum for women-led innovation in agriculture and rural areas

As the European Union prepares to shape its next Gender Equality Strategy (2026–2030), it is essential that the framework recognises the specific realities of women in rural areas and systematically integrates urban–rural disparities into policy design. Gender equality challenges are not uniformly experienced across Europe; they are shaped by geography, access, and demographic patterns—factors that often disproportionately affect women in rural territories.

Recent data from Eurostat underscores that labour market participation data highlights persistent gaps. In 2023, the EU employment rate for women aged 20–64 years in rural areas stood at 69.7%, slightly below the 70.2% average across all degrees of urbanisation. More striking is the gender disparity in part-time work: 26.5% of rural women were employed part-time compared to only 6.0% of rural men, exposing a 20.5 percentage point gap. This reflects deep-rooted structural inequalities, often tied to the availability of care services and social expectations about women’s roles in the household and community.

Women in rural areas are also more vulnerable to poverty and social exclusion, with 22.5% of rural women at risk in 2023, compared to 20.4% of men.

In terms of education, rural women and men face critical challenges that affect lifelong opportunities. In 2023, 13.4% of young rural women and 16.5% of young rural men had at most lower secondary education. The share of rural women with tertiary education was just 38.4%—10 percentage points below the EU average across all degrees of urbanisation (48.8%). Early school leaving is also more prevalent in rural areas, with 8.3% of young women and 11.2% of young men affected, limiting their access to quality employment.

These figures point to intersecting barriers that rural women face: geographic isolation, fewer educational and professional opportunities, limited service provision (e.g. childcare, transport), and entrenched gender roles. Without a rural-sensitive and intersectional approach, the Gender Equality Strategy risks reinforcing these gaps rather than closing them.

On 10 April 2025, the FEMM Committee considered a draft opinion on the Gender Equality Strategy 2025 presented by rapporteur Marko Vešligaj, where he calls on the Commission to present an ambitious strategy with concrete tangible legislative and non-legislative measures in a number of key areas, such as gender-based violence, women’s empowerment in the world of work, or equal representation and political participation. The draft report also calls for efforts to advance gender equality through the principles of intersectionality and gender mainstreaming, and to ensure that a gender perspective is integrated into all Commission proposals, including budgetary procedures.

Importantly, this draff report on the Gender Equality Strategy post-2025 already affirms the need for gender mainstreaming and intersectionality. However, rural women are not visible within this framework. Recognising their realities would align with broader EU goals, such as the Rural Vision 2040, the European Pillar of Social Rights, and commitments to territorial cohesion.

Based on findings from the GRASS CEILING project (Gender Equality in Rural and Agricultural Innovation Systems), funded under Horizon Europe, it is clear that the post-2026 Gender Equality Strategy must take a comprehensive and rural-sensitive approach to ensure no woman is left behind. For Europe to become truly inclusive and resilient, the Gender Equality Strategy must not only reflect diversity in gender—but also territorial diversity. By explicitly addressing rural realities, the next Gender Equality Strategy can ensure that no woman is left behind, regardless of where she lives.

For that, to build a truly inclusive and resilient Europe, the Strategy should prioritise actions that address the unique challenges faced by rural women, including: combating gender-based violence in isolated areas and promoting rural women’s entrepreneurship. It must also recognise and support informal and agricultural work, which is often unprotected and undervalued, by ensuring access to social security, parental leave, and other benefits. Bridging the digital divide through investments in broadband and digital literacy for rural communities is essential. The European Care Strategy must be adapted to consider rural infrastructure limitations, such as transportation and staffing as well as the development of community-based care models that are affordable and accessible. Moreover, rural women’s active participation in local governance should be fostered, and all EU data collection related to gender equality must include rural–urban disaggregation to properly reflect territorial disparities and inform targeted policy solutions.

Why the European Commission must embed rural realities in the gender equality strategy 2026–2030 Read More »

Silvija Terlević: “Women need to be well informed about opportunities and resources”

Croatia, General, Human Stories, Video journeys / GC WP6

Silvija Terlević, a farmer from the Poreč area in Istria, has dedicated her life to breeding autochthonous livestock. She raises the Istrian Boškarin cattle breed and the Croatian Coldblood horse, both deeply rooted in the region’s heritage. She is one of the Croatian Living Lab members of the GRASS CEILING project.

Her farming journey began after closing the fruit and vegetable shops she had run for years. “When we closed the shops, we started the farm with Istrian cattle breeds. It completely changed our way of life”, she explains. By focusing on these traditional breeds, she continues the legacy of her ancestors, ensuring the survival of animals that were once essential to Istrian agriculture. One of the biggest challenges she has faced is securing land. “The hardest part was obtaining land from Croatian forests or agricultural land from the municipality. That was the main struggle”, she recalls. Resource access remains a significant barrier for many small farmers, particularly women.

Silvija believes better access to information would be the most valuable support for women in agriculture. “You can never have too much information. Women need to be well informed about opportunities and resources”, she emphasises. Education, training, and guidance on agricultural policies could significantly improve conditions for female entrepreneurs in rural areas. She sees collaboration with other women as an essential part of progress. “It’s always easier to find solutions through communication with women. Working together would be motivating and encouraging”, she notes. Strengthening networks among female farmers could lead to new opportunities and shared solutions to common challenges.

What she loves most about her work is her deep connection with animals. “I love my animals, being with them day and night. I love to ride, hug the horses, and feed them. You can’t describe it; you have to experience it”, she says. Her passion for farm life reflects a broader commitment to preserving traditional rural practices.

Her advice for those considering starting a rural business is clear: “Life in the countryside, working with animals, is a great choice, and also an important one. If there are no villages, there is no life.” Her words highlight the importance of maintaining rural communities and traditions, ensuring they remain vibrant for future generations.

Silvija Terlević

Silvija Terlević: “Women need to be well informed about opportunities and resources” Read More »

Cultivating change: how small-scale women entrepreneurs in agriculture are naturally seeding a blueprint for social sustainability

General, Ireland, Netherlands / GC WP6

by Klaudia Pasik, MSc Student Wageningen University

In the face of intensifying social inequalities, the traditional growth-driven economy is increasingly scrutinised for it’s transactional and unsustainable narrative. In spite of these exclusionary systems a powerful but often underestimated force is quietly shaping the economic landscape: small-scale women entrepreneurs in the agrifood sector. By intrinsically and unconsciously embracing principles of degrowth—a transformative approach advocating for equitable downscaling of production, prioritisation of community well-being, and local resilience, these visionary women entrepreneurs offer a compelling alternative economic future.

This article provides an overview of a study conducted through Wageningen University, in collaboration with the team involved in the Grass Ceiling project. The content reflects the experiences of 11 small-scale rural woman entrepreneurs involved in the Acorns network across Ireland. These women’s entrepreneurial approaches highlight an intrinsically socially conscious business blueprint, casting essential light on the crucial role women play in forging pathways toward sustainable economic transformation. But how exactly do these women entrepreneurs enact these transformative practices in their daily business operations?

Rooted in Values: Ethical Decision-Making is an Action

The interviewed small-scale women entrepreneurs naturally ground their business decisions in deeply held personal ethics, prioritizing empathy, local culture, and environmental integrity over purely financial considerations. Their intuitive and resilient approach to decisions promotes community resilience and long-term sustainability. For instance, one bakery owner consciously turned down profitable contracts with large supermarkets due to her unwavering stance against food waste. As she puts it, “I refuse waste… I always make less than I know I’m going to sell. I always sell out, and I never throw anything away.” Another entrepreneur similarly exemplifies these intrinsic values by instinctively choosing sustainable glass packaging for her beetroot juice, remarking simply, “I wouldn’t even think of using plastic. It just doesn’t fit our values.”

Seeding Innovation: Reinventing Tradition in Harmony with Nature

Rather than pursuing radical technological disruptions, these women redefine innovation by thoughtfully adapting traditional processes and aligning their products closely with local needs and values. Their innovation is a nurturing act, focused on authenticity, meaningful impact, and operational efficiency. One oyster farmer creatively responded to the challenge of tourists wanting to take home oysters—a product difficult to transport. By introducing an oyster pickle, she cleverly reinvented tradition while meeting her customers’ unique needs. This thoughtful adaptation was celebrated, as she later won Ireland’s top seafood innovation award, demonstrating how genuine connection to customers can inspire authentic innovation.

Growing Together: Embedding Social Sustainability in Practices

The businesses actively cultivate social sustainability through empowering local employment, prioritizing employee welfare, and investing in community relationships. Collaboration, mentorship, and inclusive practices deepen their roots within the community, creating robust networks of support and shared prosperity. A small café owner located in a village of only 300 residents explained how her business serves as the community’s “living room,” becoming a safe, welcoming space for elderly locals. Another entrepreneur emphasized her responsibility towards her employees, noting, “Everyone’s on their journey… I try to give them a good experience. To me, that means I’ve done a good job.” This genuine concern for community, staff, and social cohesion significantly contributes to regional resilience and collective well-being.

Weathering the Economic Storm: Overcoming Structural Challenges Together

Despite their vital contributions, these women entrepreneurs face significant headwinds, including societal undervaluation of manual labour, persistent gender biases, limited institutional support, and unclear financial pathways. These barriers threaten their capacity to thrive and expand their transformative impact. One artisan food producer highlighted cultural biases undervaluing manual labour, lamenting how Irish flour was inadequate for quality bread production, compelling her to source ingredients internationally. Another entrepreneur vividly described a situation of gender-based intimidation during a business meeting, underscoring the persistent sexism and discrimination women in business still endure. Institutional supports also often fall short, leaving these women entrepreneurs feeling isolated and overlooked by the very structures intended to foster their growth.

Nurturing Potential: The Essential Support for the Flourishing of Degrowth-Focused Agrifood

To enable these women-led enterprises to flourish, targeted supports are essential, including clear pathways to funding, improved vocational training, educational initiatives promoting the value of local agriculture, and increased recognition of their non-financial contributions. Investing in these supports ensures the sustainable growth of an economic model that benefits society, the environment, and local communities. An entrepreneur called for clearer, more transparent grant processes, noting frustration that her local café, despite employing ten locals and acting as a community hub, was unable to secure institutional funding without portraying itself differently—such as a tourism venture. Another entrepreneur passionately argued for educational programs starting at school-level, advocating for broader respect and recognition of vocational and manual labour as critical to Ireland’s future sustainability and economic resilience.

The Key Takeaway

Small-scale women entrepreneurs in the agrifood sector intrinsically embody degrowth, naturally prioritizing community resilience, environmental responsibility, and social well-being over traditional growth metrics. However, to truly harness this transformative potential, these entrepreneurs require targeted support including clearer pathways to funding, recognition of their non-financial contributions, advanced vocational training, and meaningful institutional backing. Recognizing and nurturing these women-led, socially conscious businesses not only empowers local communities but presents a compelling, sustainable economic blueprint worth pursuing for a more equitable and resilient future.

By addressing these barriers and providing the necessary supports, society can ensure these naturally sustainable enterprises not only survive but flourish, setting a powerful precedent for sustainable economic transformation led by small-scale women entrepreneurs.

The author of the article has included an infographic outlining the key elements of her work, which is reproduced below.

Klaudia_FemaleEntrepreneurshipDegrowth_InfographicThesisOutcomes_page-0001 (1) (1)

Cultivating change: how small-scale women entrepreneurs in agriculture are naturally seeding a blueprint for social sustainability Read More »

El programa ‘Tempero’ de Aragón TV dedica un reportaje a la situación de la mujer rural española desde el proyecto GRASS CEILING

General, Spain / GC WP6

El programa ‘Tempero’ de Aragón TV ha cubierto la octava reunión del ‘Living Lab’ español GRASS CEILING.

Esta reunión tuvo lugar en el CIHEAM Zaragoza – Instituto Agronómico Mediterráneo de Zaragoza, y fue organizada por los tres socios españoles del proyecto: la Universidad de Valladolid – Campus de Palencia, Cooperativas Agro-alimentarias de España, y CIHEAM Zaragoza.

Un equipo del programa “Tempero” de Aragón Televisión se desplazó para hacer un reportaje sobre la situación de las mujeres emprendedoras rurales en España y en el resto de Europa.

“Tempero” es un programa que comparte y promueve la actualidad del sector agroalimentario y ganadero de Aragón. El programa se centra en el sector rural y el medio natural, prestando especial atención a las personas involucradas y a su futuro.

Puedes ver el programa completo aquí.

También hemos incluido un enlace en nuestro canal de YouTube donde puedes acceder directamente a este reportaje: https://youtu.be/SO5Ml_9PJtM?si=j9k5ImiLS2ZOH6iB

WhatsApp Image 2025-04-29 at 12.27.24 (1)

El programa ‘Tempero’ de Aragón TV dedica un reportaje a la situación de la mujer rural española desde el proyecto GRASS CEILING Read More »

Aragón TV’s programme ‘Tempero’ has covered the eighth meeting of the Spanish GRASS CEILING ‘Living Lab’

General, Spain / GC WP6

Aragon TV’s programme ‘Tempero’ has covered the eighth meeting of the Spanish GRASS CEILING ‘Living Lab’.

This meeting took place at the CIHEAM Zaragoza – Mediterranean Agronomic Institute of Zaragoza (Spain), and was organised by the three Spanish project partners: the University of Valladolid – Campus of Palencia, Agri-food Cooperatives of Spain, and CIHEAM Zaragoza.

A crew from Aragón Televisión’s “Tempero” programme came along to do a report on the situation of rural women entrepreneurs in Spain and across the rest of Europe.

“Tempero” is a programme that shares and promotes current affairs in Aragon region agri-food and livestock sector. The programme focuses on the rural sector and the natural environment, paying particular attention to the people involved and their future.

You can watch the full programme here: https://alacarta.aragontelevision.es/… We’ve also popped a link on our YouTube channel where you can get straight to this report: https://youtu.be/SO5Ml_9PJtM?si=j9k5ImiLS2ZOH6iB

Aragón TV’s programme ‘Tempero’ has covered the eighth meeting of the Spanish GRASS CEILING ‘Living Lab’ Read More »

Vesna Jakić: “the most important thing is networking, learning from others, and having support when facing challenges”

Croatia, General, Human Stories / GC WP6

Vesna Jakić, a textile designer from the Croatian island of Cres, has been working on wool-related projects for 24 years. Her journey began in 2000 with the Ruta Association. “Sheep wool in Croatia is still wasted; it is not properly processed and is only seen in a few woollen jackets and hats”, she explains. Determined to change this, Vesna introduced felting techniques, demonstrating wool’s potential beyond traditional uses.

Education is at the heart of her work. She organises workshops for children and adults, teaching them wool processing, creativity, and sustainability. “By processing wool and using new designs, we show that all kinds of things can be made”. She goes on to say, “These workshops preserve traditional skills and promote sustainable practices”.

She recalls that building her business was not easy. “No one understood, accepted, or supported it at first. Progress was slow in introducing innovative ways to work with wool”. Despite these challenges, she expanded her network, gained experience, and eventually founded her brand, Ruta Wool & Design.

Vesna explains that she comes from an artistic background, and has had to learn business skills to sustain her enterprise. “I had to master finances, which was essential for my business. But the most important thing is networking—meeting people, learning from their experiences, and having support when facing challenges”.

Actively involved in rural development projects, particularly those supporting women, Vesna believes in paving the way for future generations. “We create a new path, carry out our projects, and make way for others, so eventually, discussions about gender will no longer be needed”.

One of the most fulfilling aspects of her work is sharing knowledge. She teaches children, design students, and even tourism students about the importance of craftsmanship. “It’s essential to show visitors who we are and what we do”.

Her advice for women starting their own business is clear: “What you know now is not enough. You need time to learn many things. The key is patience and having a strong network. Every challenge is part of your personal and professional growth.”

Vesna Jakić

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Women of the Future: GRASS CEILING at the Women & Food Event in the Netherlands

General, Netherlands / GC WP6

As a festive prelude to International Women’s Day, an inspiring event was held on Friday, March 7th by the Women & Food Network at the Provincial House in Den Bosch the Netherlands. This year’s theme was Woman of the Future — a powerful invitation to reflect on the role of women in the food transition, agriculture and nature, both now and in the future.

The Dutch GRASS CEILING team was proudly present in large numbers at the event — not only as participants, but also with two impactful workshops led by women from our network, each embodying the theme in their own unique way.

Sonja vhttps://www.linkedin.com/in/sonjavanuden/an Uden led an in-depth workshop on finding a sustainable balance between people and nature. With her knowledge and experience, she demonstrated how essential it is for women in this field to make their voices heard and to build a livable future through connection and care.

Dorieke Goodijk-Smits hosted a session on female leadership in the agricultural sector. How can women ‘flourish’ in their roles? Which experiences and knowledge from the past can help them in the future? With practical insights and engaging discussions, she inspired other women to claim and embrace their place.

The event also provided a valuable opportunity to broaden the search for connection — even when perspectives differ within the agricultural sector and rural areas. The open conversations and shared experiences highlighted how important it is, just like within the Grass Ceiling project, to remain in dialogue and to build bridges within a diverse network.

The event was a powerful reminder that the future is full of female influences — and that we are shaping that future together. The Dutch GRASS CEILING participants look back with pride on this day full of connection, reflection, and forward-thinking.

Women of the Future: GRASS CEILING at the Women & Food Event in the Netherlands Read More »

Marijana Svetić: “to improve my products, I need better engraving equipment, but access to funding can be complicated”

Croatia, General, Human Stories / GC WP6

Marijana Svetić is a multifaceted entrepreneur from the village of Lički Novi in Lika-Senj County, Croatia. At 40, she balances multiple roles—mother, student, civil service officer, and manager of a family farm. Established in 2017, the farm focuses on cattle breeding, vegetable production, and, more recently, the creation of handcrafted wooden products.

The business began with livestock, including the native Buša cattle, a small, autochthonous breed known for its rich but limited milk production. Over time, the farm expanded into greenhouse vegetables and later into woodworking. “We started making wooden table lamps from old oak beams, incorporating engraved images and quotes from Nikola Tesla. Living just 10 kilometres from his birthplace, it felt natural to honour him in our designs,” Marijana explains. This unique touch has set her products apart and highlights the cultural significance of her region.

Like many rural entrepreneurs, she has faced significant challenges. “Balancing family, work, and business is demanding, but I see it as a normal part of life rather than an obstacle,” she says. However, financial constraints remain a significant hurdle. “To improve my products, I need better engraving equipment, but accessing funding can be complicated.” She has previously used EU agricultural funds for greenhouse development and remains optimistic about future opportunities despite the bureaucratic barriers.

Marijana finds greatest fulfilment in passing knowledge and skills to her children. “My 15-year-old daughter is now the main producer of our lamps. She’s taken pride in what I started, and seeing her enthusiasm makes every challenge worthwhile”. This intergenerational transfer of skills is key to preserving traditional craftsmanship while fostering innovation.

Networking is another vital element of her success. She is an active member of Cluster Lika Destination, an organisation promoting local businesses and agricultural ventures. “It helps connect farmers and artisans, making our products more visible,” she notes. However, she points out the absence of specialised local women’s associations, which led her to seek external opportunities like the GRASS CEILING Project. Her advice to women starting a business is clear: “If you have a strong idea and believe in your product, don’t give up. The desire to succeed will push you past obstacles. Persistence is key—sooner or later, the community will recognise your effort and dedication.”

Marijana Svetić

Marijana Svetić: “to improve my products, I need better engraving equipment, but access to funding can be complicated” Read More »

8ª reunión Living Lab español en CIHEAM Zaragoza

Spanish women entrepreneurs in agriculture and the rural world confront lack of infrastructure, excessive bureaucracy, and leadership inequality

General, Spain / GC WP6

CIHEAM Zaragoza hosts the eighth meeting of Spain’s agricultural entrepreneurs under the GRASS CEILING project on 8-9 April, organized by Campus de Palencia of the University of Valladolid and Cooperativas Agro-alimentarias de España.

The latest meeting of the Spanish Living Lab, part of the European GRASS CEILING project, has concluded today. During the two-day event, participants have echoed sentiments shared across the project’s international network, highlighting that the gender gap remains a persistent obstacle in rural areas and the agricultural sector. Despite their vital role, women entrepreneurs continue to face significant barriers, even though they bring expertise, innovation and meaningful contribution to local economies and social development.

As a member of the GRASS CEILING consortium, CIHEAM Zaragoza hosted the two-day event, which brought together twenty Living Lab members and stakeholders, including eight women entrepreneurs leading agrifood businesses in scarcely populated territories of Aragon, Asturias, Castile and León.

These entrepreneurs are implementing innovative processes on their farms, ranging from the adoption of high-tech equipment to the digitalisation of technical operations, and management and administrative processes. They are also incorporating new crop rotations to promote environmental sustainability.

A notable distinction in their approach, compared to many of their male peers, is the integration of social innovation. These women are working actively to increase the visibility of women’s roles in rural life by establishing networks, offering training opportunities and facilitating knowledge exchange. Several participants are already involved in such initiatives and others are planning to do so in the near future.

Environmental stewardship is another defining feature of their work. Many women are creating sustainable business models that make use of local materials and food products, often delivering direct to customers so as to minimise dependence on complex and costly supply chains.

The women gathered in Zaragoza have demonstrated that women-led businesses help local communities to thrive. However, they continue to face deep-rooted stereotypes and traditional gender roles that make their work invisible. Many also struggle to find time to develop their businesses, either because of the demands of farm work or because they have to tend to family responsibilities.

Women in the farming sector also have to address a number of specific issues that hinder their innovation work. The high costs of advanced agricultural technology, together with structural difficulties in the sector such as volatile markets, rising production costs, and complex European regulations, etc. deter many women from investing in innovation because of the technical and economic risks involved.

During the meeting they also discussed the lack of telecommunication infrastructures in rural areas, inadequate general services, the burden of excessive bureaucracy and inappropriate regulations for rural areas.

The women explored ways to overcome these obstacles and studied a range of potential public and private support mechanisms, exchanging ideas on how institutions could be reinforced or reoriented to improve the welfare of rural women and integrate more women entrepreneurs in the agricultural sector. The support mechanisms are based on four pillars: individual empowerment to break down stereotypes and traditional expectations; improved rural services and infrastructure; financial support for women in agriculture; and reforms to governance and agricultural policies.

Other topics debated during the meeting included the importance of training and advisory services in sustainable innovation, the value of collaborative work via associations, cooperatives and support networks, the need for greater representation of women in decision-making roles, promotion of shared family responsibilities, and actions to elevate the status and quality of life in rural areas.

How does GRASS CEILING contribute to the EU gender equality objectives?

The project offers practical solutions for rural and gender policy-making by identifying inequalities in agriculture and rural communities across the EU. It is drawing up policy recommendations based on in-depth analysis to help the European Commission better deliver on its gender equality commitments. The Living Lab model supports innovating women and helps to create employment in remote rural areas and improve the situation of women running their own business.

GRASS CEILING has worked closely with women from local communities in the nine countries engaged in the project, developing a model that provides access to training, mentorship, resources, and a platform for debate and exchange of ideas. This participatory research approach empowers women to develop new business ideas and strengthen the local economic and social fabric of their regions. The Living Labs are an essential part of the GRASS CEILING project. They are interactive innovation hubs, led by and for women. They support women entrepreneurs as well as policy-makers and support organisations in the countries involved in the consortium and across the EU.

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La escasez de infraestructuras rurales, la falta de liderazgo femenino o la excesiva burocracia del sector agrario: grandes retos para la mujer emprendedora rural en España

General, Spain / GC WP6

El CIHEAM Zaragoza ha acogido los días 8 y 9 de abril la octava reunión del grupo de emprendedoras agrarias españolas del proyecto europeo GRASS CEILING, organizada por el Campus de Palencia de la Universidad de Valladolid y por Cooperativas Agro-alimentarias de España.

La reunión del ‘Living Lab’ español del proyecto europeo GRASS CEILING ha concluido hoy poniendo de manifiesto, como ocurre en el resto de países que integran el consorcio del proyecto, que la brecha de género persiste cuando se habla de territorio rural y sector agrario. Las mujeres emprendedoras en áreas rurales enfrentan desventajas significativas, a pesar de que representan un importante papel debido a su formación cualificada, sus ideas innovadoras y su contribución al mantenimiento económico y social del entorno rural.

El encuentro se ha celebrado durante los días 8 y 9 de abril en el CIHEAM Zaragoza, entidad que forma parte del consorcio internacional de este proyecto, y ha reunido a una veintena de personas, incluidas ocho emprendedoras que lideran iniciativas agroalimentarias en territorios despoblados de Aragón, Asturias y Castilla y León.

Las mujeres participantes en el proyecto están desarrollando en la actualidad procesos innovadores en sus explotaciones, que conllevan el empleo de maquinaria de tecnología avanzada y digitalización de procesos técnicos y también administrativos y de gestión. Asimismo, tienden hacia la búsqueda de nuevos cultivos para realizar rotaciones en el terreno y conseguir así una mayor sostenibilidad.

Una característica que diferencia su proceso innovador en relación con emprendedores masculinos en este mismo sector es que las mujeres destacan la necesidad de llevar a cabo innovaciones de tipo social, apoyando la visibilización del colectivo femenino en el campo, creando redes de trabajo o facilitando la adquisición de formación e información. Varias de las mujeres del proyecto están llevando a cabo innovaciones sociales en este ámbito o tienen planeado ponerlas en marcha en un futuro próximo.

Otro elemento importante a destacar del modelo de emprendimiento rural femenino es que, cada vez más, las mujeres están desarrollando iniciativas respetuosas con el medio ambiente, por ejemplo, utilizando métodos sostenibles para crear productos a partir de materiales y alimentos locales, que en muchas ocasiones suministran directamente a los clientes para minimizar los costes de cadenas de distribución complejas.

El grupo de mujeres reunidas en Zaragoza han constatado que las empresas dirigidas por mujeres ayudan a que las comunidades locales prosperen, a pesar de que actualmente aún existen estereotipos y roles asignados a las mujeres rurales que hacen que su trabajo no sea suficientemente valorado. Otra barrera personal con la que las mujeres reconocen enfrentarse a la hora de poner en marcha una innovación en su explotación agraria está relacionada con la falta de tiempo (bien por un exceso de trabajo en la propia explotación o por sus responsabilidades familiares).

Existen también una serie de problemas específicos que encuentran en el sector agrícola y ganadero y que les frena en el proceso de innovación. Una de esas limitaciones son los elevados costes que supone la adquisición de instalaciones y maquinaria de alta tecnología. Este problema financiero se magnifica debido a los problemas estructurales a los que se enfrenta el sector agrario (mercados inestables, costes de producción crecientes, dependencia de exigente normativa europea, etc.), lo que hace que en muchas ocasiones no compense asumir el riesgo técnico y económico que conlleva una innovación.

La falta de infraestructuras de telecomunicaciones en el ámbito rural y en general la escasa dotación de servicios básicos en estas zonas, es otro de los problemas que mencionan. También manifiestan que la excesiva burocracia y la existencia de normativa no adecuada al medio rural son otros frenos a tener en cuenta.

Por todo ello, en este encuentro se han debatido las principales medidas de apoyo que desde diferentes estamentos públicos y privados habría que reforzar o reconducir para mejorar el bienestar de las mujeres del campo y conseguir una mayor incorporación de emprendedoras al sector agrario. Estas medidas se han estructurado en torno a cuatro ejes: medidas de apoyo personal a las mujeres para derribar roles y estereotipos; medidas relacionadas con la falta de servicios e infraestructuras rurales; medidas relacionadas con el sector agrario de especial trascendencia para las mujeres; y medidas relacionadas con la gobernanza y las actuales políticas agrarias.

La formación y el asesoramiento en nuevos manejos innovadores y sostenibles, el fomento del trabajo colaborativo (asociaciones, cooperativas y redes de apoyo), los mayores niveles de liderazgo de las mujeres en puestos de toma de decisiones, la corresponsabilidad de las tareas familiares, las medidas de apoyo al medio rural, o las acciones de apoyo para lograr una mayor dignificación del campo, han sido alguno de los aspectos acerca de los cuales se ha debatido más intensamente a lo largo de estas dos jornadas de trabajo.

¿Qué aporta GRASS CEILING a los objetivos de igualdad de género de la UE?

Este proyecto aporta soluciones prácticas para la política rural y de género. Ha identificado las disparidades de género existentes en la agricultura y las comunidades rurales de toda la UE. Formula recomendaciones de política basadas en análisis profundos que destacan cómo la Comisión Europea puede cumplir su compromiso con la igualdad de género de forma más eficaz. Los ‘Living Labs’ o laboratorios de experiencias son un modelo que trabaja con mujeres innovadoras y ayuda a la creación de empleo en zonas rurales remotas y a mejorar la situación de las mujeres que ya se encuentran al frente de su propia empresa.

En GRASS CEILING se ha trabajado estrechamente con mujeres de comunidades locales en los nueve países participantes para desarrollar un modelo que proporcione a las mujeres formación, acceso a recursos, tutoría y un foro de debate y de opinión. Este enfoque participativo de la investigación apoya a las mujeres para desarrollar nuevas innovaciones empresariales y fortalecer el tejido económico y social de las regiones locales. Los laboratorios de experiencias de GRASS CEILING, que son parte indispensable y fundamental de este proyecto, son iniciativas de innovación interactivas, dirigidas por y para mujeres, que aumentarán el conocimiento y proporcionarán herramientas para ayudar a las innovadoras y a las organizaciones de apoyo y políticas a nivel de los Estados que conforman el consorcio y del resto de países de la UE.

La escasez de infraestructuras rurales, la falta de liderazgo femenino o la excesiva burocracia del sector agrario: grandes retos para la mujer emprendedora rural en España Read More »

Marthe Kilen: “My husband has been a crucial partner, taking care of our young children so I could focus on my passion”

General, Human Stories, Norway, Video journeys / GC WP6

Marthe Kilen, the founder of Frühnelik, is a pastry chef with a deep passion for creating cakes, chocolates, and sweets. At 37 years old, Marthe has spent over a decade honing her skills in the kitchen. She began her business 11 years ago after realising her talent was baking and pastry-making. “It’s always been my passion making food”, she explains, noting that her transition into the world of cakes and pastries felt like a natural progression.

For Marthe, quality is at the heart of everything she makes. She prioritises using the best ingredients and sourcing locally whenever possible. Her cakes boast exceptional taste and feature creative designs and playful names, making them stand out in a competitive market. Her attention to detail in flavour and presentation has earned her a loyal customer base.

Marthe has faced few challenges as a woman in the business world. “I just have positive things to say”, she asserts. Despite being a mother of two, Marthe credits her supportive husband for helping balance her career and family life. While many entrepreneurs face difficulties in managing work and home life, Marthe has found that her husband has been an essential partner, allowing her to focus on her passion while he took care of their children when they were younger. “I think I married the best man in the world”, she says, laughing with gratitude.

When it comes to developing her business, Marthe believes the key to success is focusing on what she does best. As her business grew, Marthe recognised the importance of delegating tasks that didn’t align with her strengths. “I have to pay someone to help me with the marketing, financial economics, and everything else that comes with the business”, she says. By focusing her time and energy in the kitchen, she can maintain the quality and creativity her customers expect.

Despite the challenges of running a small business in a rural area, Marthe thrives in a close-knit community of entrepreneurs. “We are very good at using and helping each other”, she explains. Marthe has a network of people in the area she can turn to for help, whether it is delivering goods or offering advice. Her collaboration with other local businesses has been instrumental in getting her products to a broader market, including partnerships with different shops that distribute her sweets.

Marthe also credits the GRASS CEILING Project with connecting her with other women entrepreneurs. This initiative has enabled her to exchange knowledge and experiences with other women in various industries. Despite the differences in their businesses, Marthe notes that the challenges they face are often quite similar. “We can debate and talk about it and find a solution to many problems together”, she says, highlighting the value of collaboration in overcoming the obstacles of entrepreneurship.

Marthe Kilen: “My husband has been a crucial partner, taking care of our young children so I could focus on my passion” Read More »

Liv Aas: “Using high-quality, local ingredients provides the beers with a unique flavour profile, which mass-produced malts do not give”

General, Human Stories, Norway, Video journeys / GC WP6

Liv Aas is a manager at Hognobring Croft Brewery, a small brewery located just south of Trondheim in Norway. They specialise in crafting beer with local ingredients, using locally sourced grains from nearby farms. The brewery, which started in 2016, was initially a hobby that Liv and her co-founder, who left his job in the oil industry, turned into a business driven by the desire to create local jobs and offer high-quality, locally produced beer. Liv, who left her previous career in farming and accounting, was able to turn her passion for craft beer into a successful business venture.

Liv’s brewery stands out for its commitment to using local malts and real fruits, avoiding additives, and not pasteurising its beers. This results in a fuller, richer taste than many industrially produced beers. Liv explains that the brewery’s focus on these natural ingredients differentiates its products from others in the market. She emphasises that using high-quality, local ingredients provides its beers with a unique flavour profile that isn’t possible with mass-produced malts. This unique flavour profile is what entices beer enthusiasts to try their products.

Despite working in an industry traditionally dominated by men, Liv has not faced significant challenges as a female entrepreneur. Her product knowledge helps her gain recognition, which counters potential gender bias. One of the biggest hurdles for Liv and her business is navigating the strict regulations and high fees associated with selling beer in grocery stores in Norway. She explains that most sales must go through wholesalers, significantly reducing their profit margins and making it challenging to grow the business financially. Because of this, Liv is dedicated to expanding the brewery, diversifying its beer offerings, and improving access to the market. In addition to selling her beers, Liv actively collaborates with other local businesses. They work with food producers, restaurants, and caterers to create complete event experiences, from conferences to dinners, pairing their beers with regional cuisine. These collaborations are a valuable way to promote their beers and expand their reach while building relationships with other entrepreneurs in the community. Liv believes such partnerships strengthen local businesses and create more opportunities for everyone.

Liv also participates in the GRASS CEILING Project, which has been instrumental in helping her connect with other women in similar positions. Through the project, she has been able to share experiences and receive advice on how to overcome challenges. She highlights the support network within the GRASS CEILING Project, where women can reach out to each other for advice and solutions to problems, making them feel less isolated in their entrepreneurial journeys.

Liv Aas: “Using high-quality, local ingredients provides the beers with a unique flavour profile, which mass-produced malts do not give” Read More »

Inside the 7th Scottish Living Lab: showcase, training, and future steps

General, Scotland / GC WP6

The 7th meeting of the Scottish Living Lab took place on 20 March. This is the report sent by our academic and technical team in Scotland about the contents, and the participation of the women entrepreneurs during the meeting. See the agenda meeting here

The showcase
The session opened with reflections on the showcase event in Vilnius. Aoife (a crofter from the Isle of Skye) and Donna (a stakeholder from the Scottish Crofting Federation) shared their experiences of presenting, learning more about the Grass Ceiling project, building an understanding of Lithuanian culture and farming, and hearing more about European policy. Aoife also explained the Pecha Kucha exercise, which all the women in the Scottish Living Lab will carry out in our June session, and which Aoife will lead. The atmosphere was celebratory and supportive, and highlighted how successful businesses might not fall into standard measures of success but that the collaborative nature of the businesses really stood out at the showcase. Those who attended reported feeling proud, inspired, and moved by each other’s work, and pleased to have met participants and co-leads from the other labs.

Training
The training session this time focused on prototyping and testing, in particular how these steps fit in alongside empathy mapping, personal maps, point of view statements, and business planning. Some tools to test new products or approaches were shared, and advice on how to get started, including highlighting examples of where the women had already prototyped and tested, but didn’t recognise it as such. The session emphasised realistic planning and small, manageable steps, including keeping prototypes cheap, and not getting too attached to them. The women raised interesting questions, such as whether you have to love your product or service in order to sell it, and how to avoid getting attached to prototypes when these are interwoven with their lives and cultures as crofters. Participants shared ideas and encouraged each other, reflecting the high level of peer support and growing confidence in the group.

Updates from the group
Then we moved onto updates from the women, including past experiences prototyping and testing, current developments such as new products and services, and successes since the last lab. There was a sense of momentum and of reflection on how far the businesses have come. The group also helped support one woman to choose images for the branding of her new series of craft workshops, and set her pricing levels.

Finance speaker
A guest speaker delivered an accessible session on managing finances, covering budgeting, separating business and personal accounts, VAT and expenses. Feedback was positive and the women found the advice to be clear and practical. Many said that they felt less overwhelmed, and that they would take steps such as speaking with an accountant who works with other crofters in the group, and who understands the nuances of crofting and finance.

Focus group The session closed with a focus group led by Sally to understand the women’s experiences during the project, the one-to-one mentoring, and the involvement of stakeholders. It found that the Living Lab provided a supportive space where women innovators could gain confidence, build networks, and explore their business and personal growth in a safe environment, with many describing the value of in-person sessions, mentoring, and peer support over time. However, challenges around confidence, funding, childcare, rural isolation, and the need for ongoing, practical support, particularly peer-to-peer learning and long-term continuation of the women’s network, were highlighted.

Next steps will include one-to-one mentoring sessions in May, and our next Living Lab in June, which will include filming and a round of Pecha Kuchas.

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Norwegian Living Lab delivers concrete solutions and expert insights

General, Norway / GC WP6

A productive and insightful day unfolded at the Living Lab meeting in Norway, where women entrepreneurs gathered to tackle business challenges and gain valuable input from a panel of experts. The event, running from 10:00 to 16:00, provided a structured platform for collaboration and knowledge-sharing.

The day began with the usual warm welcome, allowing participants to settle in, sign the participant list and enjoy a coffee. Following introductions from Eduardo/Giste Producciones and a rundown of the day’s programme, the session kicked off with a “check-in” around the table. This familiar exercise allowed each participant to share their progress and any developments that had taken place since the last meeting, providing valuable context for the day’s discussions.

Anita spoke about the showcase event in Vilnius, offering her insights and reflections, before giving the floor to Rita who gave instructions about the reflection tool that they would be using during the pitching exercise.

Lunch was held at Borgstua, providing a relaxed setting for further networking, interviews and photos to capture the event’s atmosphere before returning for the pitching exercise and panel discussion in the afternoon.

The pitching exercise was a resounding success. Each woman had five minutes to present her case and outline the specific challenges she faced in her business. Each presentation was followed by two minutes of silent reflection enabling everyone to consider potential solutions before engaging in a 15-minute brainstorming session.

This exercise had been previously implemented internally within the Living Lab, but this time the format included guests who enhanced the experience by contributing additional input and feedback as well as a wide range of perspectives. In fact, the participants highlighted this session as one of the most effective LL activities.

The panel of experts was composed of:

Åslaug Hennissen, Senior Advisor, Department of Business, Trondheim Municipality;
Gunn Turid Kvam, Research Leader, Ruralis;
Asbjørn Karlsen, Professor in Economic Geography, NTNU;
Sonia Ahmadi, PhD Candidate, NTNU Entrepreneurship and Education;
Aslaug Rustad, General Manager, Oi! Trøndersk Mat og Drikke.

Their contributions enriched the discussions, offering valuable insights and practical solutions. The diverse expertise of these guests, spanning local government, research, academia, and industry, ensured a well-rounded and impactful session.

The Norwegian Living Lab meeting was a successful example of a collaborative environment, delivering tangible results and empowering women entrepreneurs with the knowledge and support needed to overcome their business challenges. The combination of structured exercises and expert input proved to be a powerful formula for success.

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Confabulare Open Air: Discovering Murgia through books, nature, and community

General, Italy / GC WP6

Take a unique journey into the heart of Murgia, where literature and nature come together in an immersive experience. Confabulare Open Air is a literary festival that blends outdoor adventures, author meetings, and tastings of local delicacies, creating a meaningful and engaging event for the whole family.

Murgia, with its striking karst landscape, forms the heart of Puglia, a distinctive region that hosts Alta Murgia National Park, Italy’s first rural park, established in 2004. In this breathtaking setting Confabulare Open Air comes to life, celebrating the deep connection between books and the natural world through a series of enriching and convivial experiences.

Taking place over three Sundays in March, the festival is designed for children and families, offering open-air activities, eco-friendly picnics, and the chance to meet exceptional authors. Guided treks provide an opportunity to explore the landscape with fresh eyes, while storytelling sessions and author talks bring narratives to life in the great outdoors. The festival also embraces the region’s culinary heritage, with tastings of traditional products that reflect the history and flavours of Murgia. Younger participants can explore the agricultural cycles of olive oil, wheat, and wine in hands-on, educational workshop led by the Cooperativa Sociale Ulixes.

Confabulare Open Air 2025 is organised by Libreria L’Agorà – Bottega delle Nuvole, in collaboration with local institutions and associations and with the support of regional and EU public funding. Key partners include the Bio-District of Lame, a core element of the GRASS CEILING project’s Italian Living Lab. The women innovators from GRASS CEILING will share their experiences and present their artisanal products, offering valuable insights into the importance of staying connected to the land and local roots.

More than just a festival, Confabulare Open Air is an invitation to slow down, immerse yourself in stories inspired by the land, and reconnect with nature through culture, food, and walking.

It’s an experience to embrace with curiosity and an open mind.

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Anita Galåen: “It’s important to find balance, slow down when needed, and ensure that your work enhances your life instead of consuming it”

General, Human Stories, Norway, Video journeys / GC WP6

Anita Galåen is not just a farmer but an innovator dedicated to transforming agricultural production into a more sustainable and cooperative model. Living in Røros, Norway, she has spent years developing a working method that reduces waste, fosters collaboration among local producers, and ensures every resource is used to its full potential. Her approach is rooted in a deep commitment to sustainability in terms of environmental impact and creating a more balanced and fulfilling way of life for those involved in food production.

Her project, Green Co-creation, is an initiative that focuses on making the most of existing resources on farms, repurposing materials that would otherwise go to waste, and fostering partnerships between different producers. Her philosophy is simple yet powerful: rather than working in isolation, farmers and food producers can support each other, creating products together and ensuring that no valuable ingredient is wasted. A great example of this philosophy is the new line of sustainable desserts she has developed, which are now sold in shops across Norway, an achievement she is very proud of. These desserts are not just about taste; they tell a story of sustainability and collaboration. One of them incorporates honey that would otherwise be discarded—specifically, the honey that gets stuck in machinery during the extraction process and is difficult to package. Although this honey is delicious, it often goes unused. By incorporating it into her desserts, Anita reduces waste and highlights local beekeepers’ work. One of the desserts also has a cookie base made out of the leftover crumbs from a local cookie factory’s production. These are just two examples of how, with imagination and initiative, Anita manages to create delicious, sustainable, and unique products through cooperation between local producers. For Anita, sustainability goes beyond food production. She is deeply committed to building a work-life balance that allows farmers, especially women, to thrive professionally and personally. “Sustainability isn’t just about the products you make—it’s about life itself. It’s important to find balance, slow down when needed, and ensure that your work enhances your life instead of consuming it.”

Participating in networks like Rørosmat –a collective of local food and drink producers– or the GRASS CEILING project, has been essential in fostering her collaboration to ensure that small-scale farmers can compete in the marketplace. These networks provide mutual support and a space to share challenges and solutions, highlighting the importance of community in entrepreneurship. Anita continues to reap success with her project and is clear about the next step. “I would like to export the Green Co-creation model so anyone can use it. I firmly believe that the way to stand out in the market is through alliances between small producers to create something unique, something sustainable, and something that tells a story.“

Anita Galåen: “It’s important to find balance, slow down when needed, and ensure that your work enhances your life instead of consuming it” Read More »