General

GRASS CEILING_EPF_March25_GroupPhoto

GRASS CEILING’s European Policy Forum showcases the role of EU Funds in supporting women in agriculture and rural areas

Authors: Blanca Casares and Miranda García (AEIDL)

On 24 March 2025, over 110 participants convened online for the new session of the European Policy Forum on Women-led innovation in agriculture and rural areas. The event focused on how public policies can better support rural women and women farmers across Europe, in particular, EU Funds.

Hosted by the European Association for Innovation in Local Development (AEIDL) as part of the GRASS CEILING project, the session showcased national good practices and encouraged open discussions about how to build stronger and more inclusive public support mechanisms for the post-2027 programming period.

Sally Shortall, GRASS CEILING coordinator, and Charlene Lambert from the Women Entrepreneurship Platform, presented recent findings from the project.

Blanca Casares Guillén, policy expert at AEIDL and coordinator of the Forum, introduced the Forum’s objectives and activities, further illuminating the EU’s political landscape and its ongoing commitment to gender equality and women’s rights.

One key part of the session focused on national practices using EU funds to advance gender equality in rural development. Isabel Aguilar Pastor from the Ministry of Agriculture, Fisheries, and Food shared insights on Spain’s CAP Strategic Plan, highlighting opportunities for rural women through EARDF programming and their participation in rural communities and the agricultural sector; Ana Lite Mateo from the Institute of Women (Spanish Ministry of Equality) spoke about the Rural Women’s Challenge programme to promote female entrepreneurship in rural areas,  financed by the European Social Fund; James Claffey from the Irish CAP Network provided an in-depth explanation of Ireland’s mentorship programmes and the Women’s Farmer Capital Investment Scheme, highlighting key initiatives such as ACORNS (Accelerating the Creation of Rural Nascent Start-Ups) and TAMS3 (Targeted Agricultural Modernisation Scheme) and Fiona Leslie (Scottish Government) described the policy journey that led in 2019 to the creation of Scotland’s Women in Agriculture (WiA) Taskforce and presented its current development programme.

A high-level round-table discussion, moderated by Blanca Casares, brought together high-level speakers to look at how public support can be systematised to support women in farming and rural areas.

Elena Schubert (European Commission – DG AGRI) highlighted the European Commission’s efforts to enhance women’s participation in agriculture through initiatives like the Vision and the Roadmap, the forthcoming Women in Farming Platfom, and the Generational Renewal Strategy, emphasising that greater gender inclusion can boost competitiveness and GDP while underscoring the need for improved gender tracking in the EU budget. Sally Shortall (GRASS CEILING coordinator) emphasised the importance of tracking funding for women, increasing female representation in STEM and corporate boards, challenging persistent stereotypes, and leveraging regulations like parental leave. Maria Nikolopoulou (European Economic and Social Committee) highlighted that regulatory measures like work-life balance and paid parental leave are crucial for supporting women and she highlighted initiatives like the EU Organic Awards that “promote women’s success stories.”

Maura Farrell (FLIARA project) called for gender equality to be “a permanent and structured part of public policy,” with dedicated funding, monitoring, independent audit and visibility for women’s contributions. Sari Rautio (European Committee of the Regions) underlined that “women are underrepresented in rural decision-making, and that must change,” and advocated for mentoring, better data, networking, local-level policies and positive discrimination measures, childcare support and other community-based care programmes. “The CoR Opinion on post-2027 LEADER also calls for greater involvement of women in decision-making public. Women are less involved in LAGs decision making for instance”.

Louise Méhauden (EU4Advice project) noted that “advisory services appear as a solution for many women,” but emphasised the need for “gender disaggregated data and accurate indicators.”. She remarked that the particularities of women in value supply chains should be taken into consideration. Mar Delgado (University of Córdoba) shared insights from the MOVING and DESIRA projects, revealing that women’s needs in farming and rural areas are still poorly understood. She reflected on the usefulness of certain online platforms because some major challenges for women farmers are the lack of time, digital skills, and financing, sometimes having to return the funding. Laura Kaun (European Women’s Lobby) concluded by stressing the importance of the equality framework including gender representation, care policies, and gender budgeting.

Cristina Guarda (Member of the European Parliament’s Committee on Agriculture and Rural Development) also contributed to this roundtable via video message, echoing the shared view across the panel. Guarda called for gender equality to be set as a specific objective in the next CAP reform, with measurable targets, mandatory tasks to report about it, stronger coordination across EU funds, and gender-disaggregated data.

Presentations from all speakers are now available here, and the session recordings can be found on the project’s YouTube channel.

Read the Highlight Report

AEIDL and Copa-Cogeca are coordinating the European Policy Forum for women-led innovation to drive progress in women-led socio-ecological innovations within farming, rural economies, and communities. By mobilising a diverse range of stakeholders, the Forum fosters impactful dialogue and collaborative efforts toward sustainable change.

Do you want to be part? Sign up here!: https://ec.europa.eu/eusurvey/runner/GRASSCEILING_Forum

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Reunión del Living Lab español del proyecto Grass Ceiling

Women agricultural entrepreneurs gather in Zaragoza on 8-9 April for the European GRASS CEILING project’s Spanish Living Lab meeting

The Spanish group of women entrepreneurs in the GRASS CEILING European project will convene for their eighth meeting on 8-9 April 2025 at CIHEAM Zaragoza, a member of the project consortium. Meeting agenda here.

The University of Valladolid and the agrifood cooperative Cooperativas Agro-alimentarias de España, also consortium members, will be responsible for the academic and technical organisation of the event.

These agricultural entrepreneurs participate in the project’s Spanish Living Lab – a hub for social innovation where academics, agricultural and gender experts, and specialists in rural innovation and equality, collaborate in a network to discuss common challenges, identify needs and propose strategies for improvement.

The Spanish group focuses on initiatives in agriculture and food led by women living in less populated rural areas in the north of Spain. Their stories showcase the wide range of opportunities that the crop and livestock farming sectors can offer as key elements of rural development, food production, and the socioeconomic revitalisation of the rural area.

During their time in Zaragoza, they will be participating in several working sessions to analyse and propose support measures for women innovating in agriculture. They will also visit the Aragonese sheep cooperative Pastores Group to learn more about its organisational model where women play a prominent role as decision-makers.

The entrepreneurs share their experience though the project’s communication and dissemination channels that showcase entrepreneurship and innovation initiatives in the primary sector.

As part of this meeting, GRASS CEILING’s Spanish Living Lab will feature insights from eight entrepreneurs:

  • Lucía Velasco, a livestock farmer from Somiedo in Asturias, who describes herself as a guardian of the transhumant Vaqueira culture. She is also a social media influencer with over 73,000 followers on Instagram and 142,000 on Facebook.
  • Marta Llorente, a pig farmer and co-manager of an extensive rainfed farm and vineyard in Zazuar (Burgos). She was named Woman Entrepreneur of the year at the 2024 awards of the newspaper El Norte de Castilla.
  • Amada de Salas owns a rainfed cereal farm and a vineyard, and runs an underground craft winery in Dueñas (Palencia). This year, she was also a finalist for the MujerAgro 2024 award presented in Madrid in February.
  • Silvia González, a farmer from Palencia and owner of a rainfed cereal and oilseed crop farm in Villaconancio.
  • Ana María Olmo, from Collazos de Boedo (Palencia), manages a rainfed cereal farm and a small irrigated plot where she cultivates potatoes, onions and pulses. She also has a flourishing beekeeping business.
  • María José Velilla, from Alfamén (Aragon), is an extensive livestock farmer raising the Rasa Aragonesa sheep breed, producing high-quality meat under the Ternasco de Aragón Designation of Origin label. She is a member of the Oviaragón-Pastores cooperative.
  • Pilar Monferrer, owner of a family-run rainfed crop farm in Jorcas (Teruel). She also grows organic crops.
  • Laura Polo, who will attend the meeting online, runs the egg farm Granja Pepín in Alba de Cerrato (Palencia), raising and feeding free-range hens following the family tradition.

The meeting on 8-9 April will be led by a team of five women from academia at the University of Valladolid led by Professor Margarita Rico, together with Carmen Martínez, technical specialist from the Department of Equality of Cooperativas Agro-alimentarias de España. They will be joined by professionals from the public administration in different parts of the country, agricultural associations and experts in rural innovation and gender-related issues, all regular collaborators of the project.

María José Velilla
Marta Llorente
Marta Llorente
Amada de Salas
Lucía Velasco
Lucía Velasco
Silvia gonzalez
Silvia González
Ana M Olmo
Ana M. Olmo
Pilar Monferrer
Pilar Monferrer
Laura Polo
Laura Polo
A Spanish-language radio interview with Margarita Rico, the academic coordinator of the Spanish Living Lab, regarding their forthcoming meeting in Zaragoza

Alun Jones from CIHEAM Zaragoza was on Radio Nacional de España talking about the 8th Spanish Living Lab, which was held in Zaragoza, Spain.

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FADEMUR-Catalogo-Buenas-Practicas-web-2024

FADEMUR plasma en un libro las mejores iniciativas inspiradoras de mujeres rurales

La Federación de Asociaciones de Mujeres Rurales presenta una reedición de su catálogo de buenas prácticas con historias reales de proyectos que han transformado su entorno.

FADEMUR (Federación de Asociaciones de Mujeres Rurales) ha presentado una reedición del “Catálogo de Buenas Prácticas en el Medio Rural”, una publicación que recoge las historias de catorce mujeres rurales que han desarrollado proyectos que combinan tradición, innovación y sostenibilidad, generando un alto impacto positivo en su entorno.

Se trata de historias reales que demuestran las experiencias positivas y el potencial del medio rural, impulsadas por mujeres que han sido capaces de «unir, con gran esfuerzo, tradiciones y avances”, demostrando que innovación y sostenibilidad se dan la mano en este tipo de proyectos: diferentes emprendimientos puestos en marcha por asociaciones de mujeres u organizaciones que trabajan en el territorio por el desarrollo local y comunitario.Teresa López, president of FADEMUR, describes the publication: “These pages tell the stories of our entrepreneurs and their constant efforts to achieve their goals, giving rural communities the recognition they deserve”.

Teresa López, presidenta de FADEMUR, ha destacado que “en estas páginas podemos conocer historias de vida, de nuestras emprendedoras que luchan cada día para hacer realidad los objetivos y las metas para dar el valor que realmente se merece el mundo rural”.

Este catálogo, que ha contado con el apoyo del Ministerio para la Transición Ecológica y el Reto Demográfico, pretende ser una guía de experiencias que inspiren en la construcción de comunidades más sostenibles, inclusivas y vivas. Este año, gracias a la colaboración de la FEMP (Federación Española de Municipios y Provincias), FADEMUR ha realizado una versión impresa del libro y los ejemplares se están distribuyendo a todos los municipios de España.

FADEMUR ha recogido estos ejemplos como modelos de “nuevas formas de hacer las cosas, comprometidas con el planeta, innovaciones desde el propio terreno, vidas que hablan de la importancia de la sostenibilidad para las personas, para nuestra tierra, para un crecimiento económico que no deje a nadie atrás”.

El catálogo cuenta en sus últimas páginas con unos vídeos donde pueden conocerse cinco de estas historias ejemplares como la de las emprendadoras de la Asociación Rural Las Moreras en Carboso (Plasencia), la de Lana Marimorena en Cortegana (Huelva o, la del Obrador Fusaiola en Insua-Villalba (Lugo).

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FADEMUR-Catalogo-Buenas-Practicas-web-2024

FADEMUR publishes a collection of inspiring women-led initiatives in rural Spain

The Spanish Federation of Associations of Rural Women (FADEMUR) has released a revised edition of its Catalogue of Good Practices in the Rural Environment, featuring the stories of fourteen remarkable rural women who have launched projects that combine tradition, innovation, and sustainability, making a significant positive impact on their communities.

These real-life stories of amazing experiences highlight the potential of the rural environment through initiatives led by women’s associations and grassroots organisations dedicated to local and community development. They illustrate how rural women have worked hard to combine tradition and progress, proving that innovation and sustainability can go hand in hand.

Teresa López, president of FADEMUR, describes the publication: “These pages tell the stories of our entrepreneurs and their constant efforts to achieve their goals, giving rural communities the recognition they deserve”.

Supported by the Spanish Ministry for Ecological Transition and the Demographic Challenge, this catalogue serves as an inspiring collection of experiences that will motivate others to build more sustainable, inclusive, and thriving communities. This year, thanks to collaboration with the Spanish Federation of Municipalities and Provinces (FEMP), FADEMUR has produced a printed edition, now being distributed to towns and villages across Spain.

Through these personal accounts from rural women, FADEMUR demonstrates how rural projects can thrive, while remaining committed to environmental responsibility and community-led management. The catalogue underlines the importance of sustainable initiatives in rural areas, ensuring that economic growth leaves no one behind.

The publication also includes video features on three of the initiatives: the Asociación Rural Las Moreras in Carboso (region of Extremadura); the Lana Merimorena in Cortegana (province of Huelva); and the Obrador Fusaiola in Insua-Villalba (Galicia).

It is a valuable resource for anyone interested in the transformative role of rural women in their communities. It not only celebrates the diversity of projects taking shape across rural Spain but also demonstrates the power of innovation and sustainability in these environments.

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Women in agriculture and rural economies: the EU Vision for agriculture and food and the Roadmap for women’s rights

Author: Blanca Casares (AEIDL)

Over the past month, the European Commission has presented two important instruments, the Vision for Agriculture and Food and the Roadmap for Women’s Rights. AEIDL (European Association for Innovation in Local Development), in its role of developing policy recommendations and tools within the GRASS CEILING Project, has examined these instruments to assess the opportunities they provide for advancing gender equality and supporting agricultural and rural transitions for women.

The Vision for Agriculture and Food was announced by Ursula von der Leyen in the political guidelines for her new Commission and adopted on 19 February 2025. 

Building on the report of the Strategic Dialogue on the Future of EU Agriculture, and in consultation with the European Board for Agriculture and Food (EBAF), the Vision presents an ambitious roadmap for 2040 on the future of farming and food in Europe aiming to secure the long-term competitiveness and sustainability of the EU’s farming and food sector for current and future generations.

The members of the Strategic Dialogue considered the necessity of achieving full gender equality for the future success of food systems, particularly through equal representation in leadership roles. Despite progress, gender inequalities persist, including unequal access to land, financing, services, and technology. Key recommendations includes integrating gender mainstreaming into agricultural and rural policies, ensuring legal protections and social support for women, and creating an observatory to monitor social conditions. Member States should promote women’s access to financial resources, strengthen land tenure rights, and enhance leadership opportunities in agricultural governance. The European Commission was urged to adopt gender-responsive budgeting, improve data collection on women in agriculture, and conduct a study by 2026 to explore legal status improvements and best practices across Member States.

The recently published Vision is structured around four main objectives, the Vision emphasises:

  • The need to build an attractive agricultural sector that ensures a fair standard of living while unlocking new income opportunities.
  • The importance of fostering a competitive and resilient agricultural sector capable of addressing global challenges.
  • The future-proofing the agri-food sector by fostering a harmonious relationship with nature.
  • The relevance of valuing food and fostering fair living and working conditions in vibrant rural areas.

It is worth noting from the Vision that to attract more women to farming and to allow for exchange of experience, the Commission will establish a Women in Farming platform that will strengthen women’s engagement and equal opportunities in the farming sector thanks to the actions brought about by the Platform members. It will also serve as a forum to discuss and exchange good practices.

The Commission will work towards establishing an ‘EU Observatory for Agricultural Land’, starting with a pilot project this year. It will enhance transparency and cooperation in land transactions and transfers of land use rights, price trends and market behaviour, changes in land use, and loss of agricultural and natural land. The Observatory will also help Member States take informed decisions on the regulation of their farmland markets.

The Commission is analysing further proposals at EU and at Member States level to facilitate access to land, credit and knowledge for young farmers. The Generational Renewal strategy, announced in the Vision for Agriculture and Food, will propose concrete and innovative measures in this regard.

Another key policy initiative was presented last month with the European Commission unveiling its Roadmap for Women’s Rights on March 7, just ahead of International Women’s Day.

Building on the progress achieved under the Gender Equality Strategy 2020-2025, the Roadmap sets out a long-term vision to address gender-based violence, ensure equal pay, promote work-life balance, and advance women’s political and economic participation. 

The Roadmap sets out long-term policy objectives for upholding and advancing the following key principles of women’s rights and gender equality: (1) freedom from gender-based violence; (2) the highest standards of health; (3) equal pay and economic empowerment; (4) work-life balance and care; (5) equal employment opportunities and adequate working conditions; (6) quality and inclusive education; (7) political participation and equal representation; (8) institutional mechanisms that deliver on women’s rights.

However, GRASS CEILING notes that this roadmap lacks more development and mention of the gender gap in certain sectors, as well as of the specific needs of women in rural areas.

Alongside the Roadmap, it was presented the 2025 Report on Gender Equality. It highlights that sectoral segregation is a major factor contributing to the gender pay gap. Women tend to be over represented in sectors with average lower pay, often because the jobs in these sectors are undervalued and considered ‘women’s job’, such as care and education. As highlighted also in the European care strategy, these are also sectors in which labour shortages are increasingly prominent and likely to increase with population ageing, especially in rural areas.

In the area of agriculture and rural policy, in line with growing concerns around mental health challenges in rural regions, the Commission is paying more attention to the specific factors affecting mental health within the farming community. In 2024, the Commission, in cooperation with the CAP Network, organised an event supporting the mental health of farmers. The gender dimension was very important at this workshop, as women farmers and men farmers tend to cope with mental health issues in a different way.

Read here the Factsheet: Vision for Agriculture and Food

Read here the COM(2025) 75 final A Vision for Agriculture and Food Shaping together an attractive farming and agri-food sector for future generations

Read here the COM(2025) 97 final A Roadmap for Women’s Rights

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Jenny Domås

Jenny Domås: “I want to keep things in a cycle, using all our resources efficiently”

Jenny, a 51-year-old entrepreneur from Grong in central Norway’s Trøndelag region, runs a diverse farm with her husband. Their business includes a small brewery, a bakery, the cultivation of ancient grains, and salmon fishing in the Namsen River. They also offer accommodation and meal services. Initially, they were dairy farmers, but ten years ago, health issues forced them to stop milking cows. “That’s when we started developing other parts of the farm”, she says. Since then, their business has grown around their commitment to sustainable and traditional practices.

One of the unique aspects of their farm is their work with ancient grains. “Not many people grow them anymore. The modern varieties dominate, but we cultivate them the ecological way”, Jenny explains. Their approach is unique because they handle every step: “We grow the grains, mill them, bake with them, and serve them”. They prefer selling their products directly in their bakery and through small local shops. “You can’t bake with these grains the same way as modern ones. If we sold them in supermarkets, people wouldn’t know how to use them”. This unique approach to farming and baking is what sets their products apart.

Jenny hasn’t felt significant differences as a female entrepreneur in Norway, but she does find the business system challenging. “There’s always pressure to grow bigger, but I don’t want it. I want to keep things in a cycle, using all our resources efficiently”. She sees her farm as a place of balance rather than endless expansion. One of her biggest challenges is structuring her work. “Being my own boss, it’s easy to postpone things that feel overwhelming”, she admits. Marketing is also tricky for her. “I love creating things but don’t dedicate enough time to marketing and I lack digital skills”.

She has found support through networks like GRASS CEILING and a local initiative called Walk Along Namsen, where small business owners collaborate. “We help each other with marketing and meet to discuss challenges.” Her advice to other women about starting a business is simple: “The hardest part is making the decision. But once you start, things begin to roll”.

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Dutch Living Lab meeting

Wageningen University researchers call for the modernisation of EU agriculture to include women farmers

Wageningen University has published an article highlighting the persistent exclusion of women from agriculture in the European Union, despite their critical role in the sector’s sustainability and innovation. The full article can be read here

Bettina Bock and Valentina C. Materia, both active members of the GRASS CEILING project consortium, as well as Jessica Duncan, member of the SWIFT project, have contributed to research at Wageningen University revealing that female farmers continue to face ingrained gender stereotypes. These biases limit their access to funding, land, and formal recognition. While women play a crucial role in agro-ecological systems and social innovation, their contributions are often undervalued, whereas policy and investment continue to favour technological innovations and large-scale agricultural models.

Professors Bettina Bock and Jessica Duncan further emphasise that gender stereotypes persist in agricultural policies, restricting women’s access to land, financing, and recognition. Bock highlights that women are leading the way in agro-ecological practices and short supply chains, both of which are essential for sustainability.

Valentina C. Materia points out that male-biased entrepreneurial stereotypes often overshadow the social and community innovations led by women. Her research demonstrates that despite their resilience and remarkable capacity for driving sustainable change, women’s contributions are frequently overlooked.

Recognising these challenges, Bock and Materia are developing networks and training programmes aimed at empowering female farmers. Their initiatives acknowledge the diverse motivations of women in agriculture and their significant contributions to the rural economy, social cohesion, and environmental sustainability.

The article highlights that GRASS CEILING advocates for reforming the EU’s Common Agricultural Policy (CAP) to explicitly include gender equality and recognise the value of women-led social innovations. It calls for prioritising gender equality in national strategies, integrating a gender perspective into policies, and providing targeted financial support and training for female farmers.

Beyond economic contributions, the article underlines the role of women in strengthening social cohesion and enhancing the liveability of rural communities. It also calls for greater recognition and support of their multifaceted motivations, which include economic, social, and environmental goals, to achieve a more inclusive and sustainable agricultural sector.

In summary, the article points to the urgent need to challenge gender stereotypes, promote inclusive policies, and fully recognise the role of women in shaping the future of European agriculture.

Professor Bettina Bock (centre of the picture) with the group of Dutch participants in the Living Lab Grass Ceiling project.
Professor Valentina Materia during the 2nd Showcase event of the Grass Ceiling project in Vilnius, Lithuania.

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Evolio

CIHEAM Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo

Ciheam Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo participating in the session “Women, Olives, and Oil: Energy and vision between tradition and innovation”. Held in Bari in January, the international trade fair EVOLIO Expo brought together key producers in the extra virgin olive oil (EVOO) sector. CIHEAM Bari took part in the event, putting the spotlight on the strategic role of women across the entire olive supply chain –from production to processing– highlighting their contribution as drivers of innovation and sustainability.

The event featured inspiring stories and thought-provoking insights. Letizia Cuonzo, one of eight women participating in GRASS CEILING’s Italian Living Lab, shared the innovative journey of her organic farm, emphasising the role of women in strengthening the territory through sustainable agricultural practices. She also spoke about the exciting opportunities created by the project, particularly her plan to transform a traditional oil mill into an interactive agricultural museum, an idea that has developed over nearly two years as part of the design thinking programme in which she has been involved.

Another GRASS CEILING innovator, Liliana Tangorra, pointed out the importance of modern forms of communication and language, such as digital art and interactive exhibits, in promoting the cultural heritage of olive oil.

Through their inspiring stories and by sharing their visions and projects, Cuonzo and Tangorra reinforced the essential role of women in shaping the future of the olive sector.

CIHEAM Bari, a partner of the GRASS CEILING project, attended the first edition of EVOLIO Expo Read More »

CARTEL-8M-CUADRADO-HORIZONTAL

The gender gap persists: GRASS CEILING’s findings on women in rural areas

International Women’s Day is a time to celebrate the power and potential of women everywhere. It’s also a time to recognise the incredible contributions women are making to our world.

From grassroots activists to world leaders, women are at the forefront of the fight for equality and are creating socially and ecologically sustainable communities for all. The European Commission’s roadmap on women’s rights is a testament to the growing recognition of women’s leadership.

At GRASS CEILING, we believe that empowering women is essential to building a just and sustainable future. We are committed to supporting women in rural areas who are leading innovation in their communities.

GRASS CEILING key findings:

  • The gender gap persists in land ownership
  • Women are establishing sustainable businesses with short supply chains
  • Women need more access to micro-finance, training and mentoring
  • Rural depopulation impacts on women as well as men
  • The resources and support networks for women are inadequate
  • More gender data is essential
  • Social and cultural norms are more influential than legal framework

Let’s celebrate women’s leadership and continue the fight for equality, together.

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CARTEL-8M-CUADRADO-HORIZONTAL

The GRASS CEILING project calls for action on 8th March to achieve equality for all

For this year´s International Women’s Day 2025, in line with the aims and objectives of the day outlined by UN Women, we will celebrate the strength and resilience of women (and girls)[1] around the globe. But we also recognise that true equality remains elusive.

For this Day, we aim to take concrete action through our messaging ensuring that every woman, regardless of circumstances, enjoys the same rights and opportunities.

The European Commission’s roadmap on women’s rights is a welcome step, but words must be followed by meaningful change. We need policies that address the specific challenges faced by women, particularly in rural areas.

GRASS CEILING key findings:

  • The gender gap persists in land ownership
  • Women are establishing sustainable businesses with short supply chains
  • Women need more access to micro-finance, training and mentoring
  • Rural depopulation impacts on women as well as men
  • The resources and support networks for women are inadequate
  • More gender data is essential
  • Social and cultural norms are more influential than legal frameworks

Now, more than ever, with social rights under threat in a volatile international climate, we must protect and strengthen equality policies, and commit to driving their progress.

Join us in demanding a world where equality is not just a dream, but a reality for all women.


[1] Official UN campaign refers to women and girls. For GRASS CEILING, we will focus on “women” in order to ensure consistency with the branding and messaging of our project.

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Juste Jankauskienė

Juste Jankauskienė: “Family life is tricky in the summer, with more work and the children off school”

Juste Jankauskienė , a beekeeper from Lithuania, has chosen a life deeply connected to nature. With a focus on sustainable beekeeping, her work is not about competing with large producers but about keeping her bees happy and healthy. To achieve this, she plants specific flowers that help her bees collect high-quality honey and promotes eco-friendly practices within her community. “We’re trying to be small, but in that sense, we’re trying to keep our bees happy,” Juste explains.

In addition to caring for her bees, Juste dedicates herself to educating her community about the importance of beekeeping. She participates in local fairs, where she teaches people about the ecological role of bees, how they produce honey, and why it is crucial to protect them. This educational effort also includes promoting innovative products like whipped honey. “We’re trying to go to these fairs and explain to them what bees do, how they do it, what’s going on, and the ecological side of keeping bees.”

However, Juste’s life as a beekeeper is not without its challenges. Balancing her work in the fields with family responsibilities is particularly difficult in summer when schools and kindergartens close. “It’s a massive issue. In summer, while the bees are collecting honey, you have to look after your children, and you don’t know where to put them. Grandparents are also working… It’s chaos,” she admits. While her older children are more independent, her youngest daughter requires constant attention, adding another layer of complexity to her already busy days.

Despite the difficulties, Juste finds joy and peace in working with bees. “I love being in nature, working with the bees, and just hearing all that buzz. It makes you so relaxed. And the smell of honey… it’s amazing.”

Juste is also part of Grass Ceiling, a network of entrepreneurial women that has provided her with invaluable knowledge and support. “I’m so happy to participate in Grass Ceiling. There are so many ladies who share all their knowledge. They give you a lot of advice on how to do this or that,” she says gratefully. This community has enabled her to access information that would otherwise be scattered and hard to find, strengthening her work and confidence.

Juste shows that beekeeping is not just an economic activity but a lifestyle combining sustainability, a connection to nature, and mutual support among women. Her message underscores the importance of valuing bees and fostering strong, supportive rural communities.

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7th Dutch LL Kamelenmelkerij Smits visit

The seventh Dutch Living Lab was a celebration of the close bonds between the women participants

The seventh Dutch Living Lab took place on Friday 7th February 2025 at Kamelenmelkerij Smits – the camel farm owned by Living Lab innovator, Dorieke and her husband. More specifically, they farm dromedaries, which are one-humped camels, for their milk. As the women were exchanging warm greetings with one another, it was striking to see how much contact they are having outside the Living Labs, not only following one another’s social media update, but also sharing skills and advice.

The majority of this Lab was led by stakeholder Petra Bernhard, who guided us through a workshop to identify our own qualities, competencies and values. The idea for this training had been sparked by one of the innovators questioning her role and identity as a female farmer. What was so special was that this group of women have established a sincere openness with one another. They weren’t afraid to be vulnerable, and trusted one another. There were several exercises that involved self-reflection, but also a chance to pick out qualities from others. Lovely surprises came out of this, as many of the innovators were blind to their strengths, which were seen by others, or considered certain qualities a weakness, whereas others viewed them as a strength.

Perhaps the most relevant aspect for Grass Ceiling was the discussion around Leadership – what makes a good leader? It was especially inspiring to see those who did not consider themselves to be leaders being identified as such by others in the group. We often associate leadership with masculine qualities of strength and directness, but it became clear that qualities such as support, empathy, inspiration and others, usually seen as feminine qualities, were as important, if not more so, in a leader.

Whilst this Living Lab had little theoretical training involved, mingling with other innovators was incredibly valuable. The rest of the day was spent sharing updates on progress and planning for the last two Living Labs left this year – there is already a melancholy at the thought that this will one day end. The final part of the agenda gave another innovator (Albertine) a chance to practice her presentation for Jonge Agrarische Talent. She was great, and doing this in front of such a safe and supportive audience hugely increased her confidence. The feedback afterwards was loaded with positivity and genuine support as everyone wanted her to succeed. To have such a cheerleading group is empowering.

We finished with a tour of the farm. This was the first visit to a participating innovator’s place of work and there was such joy and interest from all! The camel calves skipped around as we got an insight into the challenges and opportunities that running a farm brings. And we left with chocolate made from their camels’ milk, as a cherry on top of another successful and inspiring Living Lab day.

7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting
7th Dutch Living Lab meeting

The seventh Dutch Living Lab was a celebration of the close bonds between the women participants Read More »

Informe_Jóvenes_Emprendedoras_Rural

Young rural women: driving change and development in depopulated Spain

At GRASS CEILING, we are committed to highlighting and valuing the role of women entrepreneurs, especially those who  are transforming their rural communities. A recent study (see here) by the Spanish Entrepreneurship Observatory (Observatorio de Emprendimiento de España) and Reale Seguros, focusing on women aged 18 to 45 in Spanish municipalities with fewer than 5,000 inhabitants, confirms the crucial impact of this group.

A key group for rural revitalisation

The report highlights that young rural woman are an essential driving force for the development and revitalisation of less populated areas. Their entrepreneurial initiatives generate a significant economic and social impact on the local territory, offering valuable opportunities for those who wish to start businesses in rural areas.

Historically, rural women have played a fundamental role in supporting their families, combining domestic tasks with agricultural and livestock work. However, they have often been excluded from management and decision-making. This study reveals a positive change, where young rural women are taking on leadership and entrepreneurial roles.

Revealing data and opportunities

Entrepreneurial participation: Young rural women participate more in entrepreneurship than rural men but less so than urban women.

Long-term success: Young rural female entrepreneurs are more successful at consolidating long-term businesses than both urban women and rural men.

Motivation: Job scarcity is the main driver of entrepreneurship for rural and urban women, as well as for rural men.

Skills and knowledge: Nine out of ten young rural women feel capable of starting a business but this is slightly lower than among urban women and rural men.

Support networks: Four out of five young rural female entrepreneurs maintain contact with other entrepreneurs.

Opportunities and perception: Although they identify fewer opportunities than urban women, most rural women see entrepreneurship as a good career option.

Economic and social impact: More than half of young rural female entrepreneurs have employees, and two thirds plan to create more jobs. Seven out of ten prioritise social and environmental impact over profitability.

Innovation and technology: Young rural female entrepreneurs use technology at a moderate to high level, with one third innovating in products and services. Forty percent export to international markets.

Sustainability: A third of rural female entrepreneurs are aware of the UN Sustainable Development Goals, and many implement measures to reduce their environmental impact.

Digital adaptation: More than half of rural female entrepreneurs have adapted their use of digital technologies during the pandemic, and many plan to increase their use in the future.

GRASS CEILING: Supporting Rural Female Entrepreneurship

At GRASS CEILING, we celebrate this data and reaffirm our commitment to continue supporting women entrepreneurs in rural areas. We believe in their potential to transform their communities and build a more prosperous and sustainable future. This study provides us with valuable information to continue working on creating opportunities and strengthening support networks for these inspiring women.

This article highlights the importance of rural female entrepreneurship and how GRASS CEILING aligns with this movement.

Images: some of the rural women entrepreneurs participating in the Spanish Living Lab of this project. Cover image: Extracted from the Spanish Entrepreneurship Observatory website.

Marta Llorente, entrepreneur in the province of Burgos
Ana M Olmo
Ana María Olmo, entrepreneur in the province of Teruel
Laura Polo, entrepreneur in the province of Palencia
Lucía Velasco, entrepreneur in the region of Asturias
Amada de Salas, entrepreneur in the province of Valladolid
silvia gonzalez
Silvia González, entrepreneur in the province of Palencia

Young rural women: driving change and development in depopulated Spain Read More »

Lina Vyšniauskaitė

Lina Vyšniauskaitė: “The adoption of modern technologies has been essential to my business model”

Lina Vyšniauskaitė, a farmer from northern Lithuania, has transformed her 2006-established farm in Joniškis into a leading cold-pressed oil producer since 2019. Her primary focus is on hemp, flax, and milk thistle seed oils, which she grows and processes entirely on her family farm.

The production of these oils involves cold pressing, ensuring the preservation of their natural properties. Every stage, from seed cultivation to the final product, is meticulously supervised to guarantee exceptional quality. This commitment to excellence has positioned Lina’s oils as a healthy and natural choice for consumers seeking nutritious alternatives in their daily diets.

In addition to production, Lina is dedicated to educating the public about the benefits of these oils, which, although traditional, are less known among younger generations. Through workshops and community events, she shares knowledge about incorporating these products into everyday cooking, revitalising old recipes with a modern twist. “Currently, we are organising classes to teach people how to use products from rural areas in their daily lives, apply them in the kitchen, and use old recipes by producing something modern. For instance, we organise education events for baking tree cakes, making cheese, or cold-pressing oil.”

Family integration into farm activities is fundamental for Lina. Each family member contributes to the production process, strengthening family bonds and ensuring sustainable and efficient farm management. This family dynamic optimises production and creates a harmonious and collaborative working environment.

Lina has found that community support and lifelong learning are key to overcoming obstacles, such as initial lack of knowledge and balancing family responsibilities with work. She actively participates in the rural community of Stupurai, collaborating with other entrepreneurial women on projects that strengthen the local economy and promote social cohesion.

The adoption of modern technologies has been essential to her business model. Online sales of her products have expanded her reach, making it easier for consumers to access high-quality oils. Additionally, Lina shows a keen interest in artificial intelligence, exploring how these tools can enhance communication and efficiency in her agricultural business. “I am also highly interested in AI and have attended various courses. Believe it or not, it greatly helps communication, and I use these tools. I try to catch up with technologies. The Grass Ceiling Project has worked as a great motivation to enter online sales and start looking into new solutions, clients, and opportunities.”

Lina exemplifies how combining traditional agricultural methods with modern innovations can lead to success in the farming sector. Her dedication to quality, consumer education, and community integration makes her a remarkable role model for other farmers and rural entrepreneurs.

Lina Vyšniauskaitė: “The adoption of modern technologies has been essential to my business model” Read More »

National Dairy Awards 2024 Best Artisan Dairy Product 2024 (non cheese) IFAC Best Dairy Product Innovation 2024

Gail Daniels, Irish GRASS CEILING Living Lab participant, wins big at National Dairy Awards 2024

Gail Daniels, a dairy farmer and founder of Bó Bar soap, a line of handmade soap made from cows’ milk produced on the family farm in the southeast of the country, won two prizes at Ireland’s 2024 National Dairy Awards. Gail took home prizes for Best Artisan Dairy Product 2024 (non-cheese) and IFAC Best Dairy Product Innovation 2024.

Gail developed Bó Bar soap when was looking for a natural treatment for her daughter’s eczema and started trading in December 2021. The soaps are free from chemicals, parabens and palm oil and are scented using essential oils. They are handmade using traditional cold press methods. All packaging -cow print, of course- is fully compostable and biodegradable.

“All of our soaps are hand-made on our farm, using the traditional cold process method. This requires all of our soap bars to be cured for at least 4 weeks but generally 5-6 weeks. As our products are genuinely handmade in small batches, each soap is unique in its size, colour, pattern & appearance, so they will vary slightly from the images shown. Our bars weigh a minimum of 95g but can range between 95 and 115g”, comments Gail from her business homepage.

Congratulations Gail from everyone at GRASS CEILING.

Pictures: The photos of the awards ceremony that illustrate this article are courtesy of the National Dairy Awards. See: www.nationaldairyawards.com

Gail Daniels, founder of Bó Bar Soap
Bó Bar Soap products

Gail Daniels, Irish GRASS CEILING Living Lab participant, wins big at National Dairy Awards 2024 Read More »

The seventh Italian Living Lab of Grass Ceiling: dreams becoming beautiful realities

The seventh Living Lab of the three-year Grass Ceiling project, funded by the European Horizon Europe program and dedicated to women’s innovation in their business rural settings, took place a few days ago in Ruvo di Puglia (BA), Italy. The project is in its final year and will end in December.

The Living Lab has always been an opportunity for collective discussion and learning about rural topics. So far, the eight women innovators involved have been working on new and engaging business ideas; in the last meeting, however, the time has come to a field test.

The Living Lab showed them the right path to innovation, by means of the use of solid methodologies. Through a workshop on the Business Model Canvas, lead by Francesco Notarangelo of Ciheam BARI, the participants made their projects more concrete, transforming what was so far just an idea into a structured plan.

Each project is thought out in detail: a museum on the history of an ancient oil mill, the rebranding of an essential oils brand, a Festival of the Seasons, these are just some of the options made up during the discussion. Each one of them aims to enhance the territory, thanks to the collaboration of the Bio-Distretto delle lame, which is following the evolution of this journey of female innovation in agriculture step by step, together with the two co-leads, Ciheam BARI and Legacoop Puglia.

There is great excitement for the upcoming, decisive milestones. After all, as the famous writer as Saint-Exupéry once said “Make your life a dream and a dream a reality,” and we are nearly close!

The seventh Italian Living Lab of Grass Ceiling: dreams becoming beautiful realities Read More »

Living Laba GRASS CEILING

Networking, visibility, and collaboration: key challenges for participants in GRASS CEILING Croatian Living Lab

As the new year begins, the Living Labs within our project are reactivating after the Christmas break.

The Croatian team was the first to do so, seizing this initial meeting of the year to maintain direct contact with local stakeholders. See the meeting agenda here.

The Croatian Living Lab has set itself the task of holding the majority of Living Lab meetings in the local communities of the innovators involved in the project. Thus, on 24 January, 2025, the Living Lab meeting took place in Gospić, where Marijana Svetić, who was recently introduced on the project website https://www.grassceiling.eu/marijana-svetic-croatia-livinglab/ , comes from. The meeting with stakeholders was particularly successful, primarily due to the great interest of local stakeholders in the project and then also due to their active participation in the workshop. It was noted that the progress made over the last two decades is remarkable, but there are still many problems in the Lika region that need to be worked on to improve the status of women, especially in the areas of infrastructure, economy, politics and family. Rural poverty and the needs of the elderly population, especially older women, as well as the digital divide and the lack of microfinance were particularly highlighted. Some of the services that are lacking in the rural region of Lika are kindergartens, facilities for the elderly, microfinance for small crafts, businesses and family farms, more accessible public transportation and fast network signals.

Representatives from Lika-Senj County Development Centre (the host), The Croatian Chamber of Economy, the Ivo Pilar Institute of Social Sciences, the Croatian Employment Service (Gospić branch), the Association GTF-Initiative for Sustainable Growth, City of Gospić, Polytechnic “Nikola Tesla”, LAG Lika and Lika-Senj County itself, had the opportunity to gain firsthand knowledge of the Grass Ceiling project and, more specifically, how it is impacting rural Croatia through the group of women entrepreneurs participating in it.

Professor Nataša Bokan from the Faculty of Agriculture at the University of Zagreb was responsible for presenting the project’s content and the Living Lab methodology being implemented in various parts of the country.

Innovation training took place in the afternoon session, focusing on the testing phase of the innovation process as part of the design thinking methodology. In an open discussion, the innovators shared their experiences of testing their products with the customers. The innovators reported that they received constructive critical feedback with new perspectives on their products or approach. The final session was an open discussion about the overall innovation process and their own progress (personal and business) that they have made so far in the Grass Ceiling project. The most important outcome for them is support and networking. In second place is learning about the innovation process and realising that their own perspective is not enough and how important it is to talk to others and incorporate their opinions into their own ideas/projects.

This meeting spanned over two days and included, among other activities, a visit to the Nikola Tesla Memorial Center. The gathering also served as an opportunity to share with all the women participating in the project the results of the 2nd showcase event, which took place in late November 2024 in Vilnius (Lithuania) and was attended by Ines Dundović.

Networking, visibility, and collaboration: key challenges for participants in GRASS CEILING Croatian Living Lab Read More »

7th Croatian Living Lab meeting

The GRASS CEILING Croatian Living Lab kicks off 2025 with its seventh gathering of innovative women and local stakeholders.

As the new year begins, the Living Labs within our project are reactivating after the Christmas break.

The Croatian team was the first to do so, seizing this initial meeting of the year to maintain direct contact with local stakeholders. See the meeting agenda here.

Representatives from entities such as the Lika-Senj County Development Centre, the Croatian Chamber of Economy, the Ivo Pilar Institute of Social Sciences, the Croatian Employment Service (Gospić branch), the Lika-Senj County Development Agency, the company GTF-Initiative for Sustainable Growth, and Lika-Senj County itself, had the opportunity to gain firsthand knowledge of the Grass Ceiling project and, more specifically, how it is impacting rural Croatia through the group of women entrepreneurs participating in it.

Professor Natasa Bokan from the Faculty of Agriculture at the University of Zagreb was responsible for explaining the project’s content and the Living Lab methodology being implemented in various parts of the country.

This initial meeting spanned two days in January and included, among other activities, a visit to the Nikola Tesla Memorial Center. The gathering also served as an opportunity to share with all the women participating in the project the results of the 2nd showcase event, which took place in late November 2024 in Vilnius (Lithuania) and was attended by Inés Dundovic.

In the coming days, we will expand on this information with more details about everything discussed during this seventh meeting of the Croatian Living Lab of the Grass Ceiling project.

The GRASS CEILING Croatian Living Lab kicks off 2025 with its seventh gathering of innovative women and local stakeholders. Read More »

Ina Grecka - Grass Ceiling Living Lab participant - Lithuania

Ina Grecka (GRASS CEILING participant): Empowering through education and innovation on a Lithuanian farm

Ina Grecka, originally from Vilnius, founded “Yellow Boots,” a family farm just 15 minutes from Lithuania’s capital. Despite its proximity to the bustling city, the farm offers a retreat into nature, where Ina and her family grow various products, including vines, blackberries, blackcurrants, raspberries, shiitake mushrooms, and fish from their pond.

The farm began its journey four years ago when Ina and her family bought a plot of land in poor condition, without any farming equipment or experience. Ina recalls how, as a woman from the city, she faced scepticism from locals when seeking help to prepare the land. “You’re from the city, and you’re a girl. You want to start a farm business?” they would say, dismissing her at first. However, their perspective changed over time as Ina proved her resilience and commitment to the farm.

The European Union supported the farm’s initial funding through a programme for young farmers. This financial assistance allowed Ina and her family to start the business when they had no money left after purchasing the land. Despite facing challenges, including a lack of equipment and needing to connect with others for help, Ina persevered. Ina likes to participate in programmes and would like to form more bonds with the community. “We are very small in our country, so we cannot survive alone. We need to connect,” she notes.

Balancing motherhood and running a business has not been easy, especially when her children were young. With two boys still in secondary school, Ina credits the support of her mother and her husband’s mother for helping her manage the farm and childcare. “If I didn’t have any help, I think our business would have been delayed until the children grew up,” she reflects.

Innovation is central to the farm’s operations, from the equipment Ina and her husband seek out at fairs to enhance productivity to the educational programmes they offer visitors. “It’s very easy for people from the city to visit us, and they learn about nature and farming,” she says. Schoolchildren, corporate teams, and other groups come to the farm to experience the hands-on activities and taste the farm’s produce. During harvest season, particularly for grapes, the farm becomes a lively festival where visitors can join in the excitement of gathering crops.

The farm’s connection to the GRASS CEILING programme has provided Ina valuable training, particularly in marketing. “Marketing is very difficult, but the training helped me understand how to promote ourselves better,” she shares. Through this programme, Ina learned strategies that have directly benefited her business.

Ina’s advice to women considering a career in farming is clear: “Don’t be afraid. You can do everything. Start little by little, step by step. If you sit and think, life will pass you by. We have only one life.” Her message is one of courage, patience, and persistence, and this mindset has helped her farm thrive.

Ina Grecka (GRASS CEILING participant): Empowering through education and innovation on a Lithuanian farm Read More »

Blanca Casares interview

Empowering women in rural areas: a key to rural development

GRASS CEILING partner Blanca Casares, Policy Expert at AEIDL (European Association for Innovation in Local Development), was interviewed by the European Committee of the Regions (CoR) for a series of videos on women in politics, together with Ellen Nauta Van-Moorsel, member of the EU CoR and mayor of the municipality of Hof van Twente, in which they discussed the role of women in rural areas.

Women play a crucial role in sustaining, conserving, and developing rural areas, both culturally and economically. They are key to preserving and transmitting traditions and form a significant part of the agricultural workforce, supporting rural development amidst ongoing depopulation. However, they face substantial challenges due to prevalent issues in rural areas such as unemployment, poverty, inadequate transport, and the lack of essential, healthcare, and educational and social services. These difficulties are compounded by traditional mindsets that impose stereotypical roles, relegating women to subordinate positions in both private and public spheres.

Blanca Casares emphasized that women understanding of local needs positions them to create and drive initiatives that boost the local economy and enhance quality of life. Blanca noted the growing adoption of community involvement approaches in areas such as social innovation, new governance structures, and grassroots innovation. However, she highlighted a significant data gap, with few gender-differentiated statistics and no comparative studies on rural women across Europe. This lack of data hampers effective gender mainstreaming, obscuring the baseline needed to establish policy goals for supporting rural women. She stressed the importance of reviewing EU policies through a rural lens, incorporating rural and gender proofing to ensure these policies effectively address the unique challenges faced by rural women. Integrating a gender perspective into EU policies is essential for promoting gender equality and empowerment, particularly in regions grappling with depopulation. Strengthening women’s roles in public life should be prioritized, including the formulation of a new EU Gender Equality Strategy post-2025.

Have a look at the video.

Empowering women in rural areas: a key to rural development Read More »

Eglė Valuckaitė-Stašauskienė

Eglė Valuckaitė-Stašauskienė: “Networks like GRASS CEILING are vital for women facing these challenges.”

Eglė Valuckaitė-Stašauskienė lives in a small village in the Kedainiai district of Lithuania, where she established her farm two years ago. She cultivates vegetables free from agrochemicals and processes them into jams, sauces, spices, and other healthy foods on her land. Her work focuses on offering natural, high-quality products tailored especially for children and families.

Eglė and her family moved to the countryside a decade ago for a healthier lifestyle. What started as a small garden to feed her family eventually became their livelihood. Today, they cultivate over 200 varieties of tomatoes and 20 types of peppers, among other products. “Everything started exactly because of the children so they could eat more delicious, higher-quality food without excessive agrochemicals,” she explains.

Eglė’s approach revolves around producing chemical-free food and processing it to make it healthier. Among her products are sugar-free food and low-salt crackers designed for children. She also uses social media to showcase the transparency of her practices and connect with her customers, promoting the consumption of local and sustainable products. “This is our unique selling point, and I always try to show on Facebook and Instagram how we manage this,” she tells us.

However, the journey has not been easy. Eglė faces the challenge of balancing work with the demands of family life and her professional responsibilities. Despite having the support of her husband, who helps care for their children, managing a farm while being a mother and wife remains a complex task. “The kids, the husband, the household chores… everything falls on the woman. But I’m very happy that my husband supports me and helps me and my children understand how hard you must work to make a living,” she says, highlighting her family’s essential role in her success.

Thanks to European subsidies, Eglė has significantly improved her farm by installing a greenhouse and a well. Recently, she received support to purchase a dehydrator, enabling her to process her products more efficiently. For Eglė, these grants are essential for modernising and expanding small farms, and she encourages other women to take advantage of such opportunities, even offering her help in completing applications.

Eglė also emphasises the importance of female community networks. As a member of “Grass Ceiling,” she finds support, idea-sharing, and motivation to
overcome challenges. According to her, these networks are crucial, as women are
better equipped to understand the unique difficulties of juggling roles as
mothers, wives, and professionals. “Only a woman can understand another woman and her feelings. Only they know what it takes to be a mother, daughter,
wife…” she states with conviction.

Although rural ageing and depopulation threaten businesses like hers, Eglė has found ways to adapt, bringing her products to urban markets in Vilnius, Kaunas, and Trakai. Her ability to innovate and her commitment to sustainable agriculture have made her farm a model to follow.

For Eglė, success lies in her agricultural work and her ability to inspire other women. Her message is clear: with effort, mutual support, and a strong community, any challenge can be overcome.

Eglė Valuckaitė-Stašauskienė

Eglė Valuckaitė-Stašauskienė: “Networks like GRASS CEILING are vital for women facing these challenges.” Read More »

Lithuanian research team meeting Grass Ceiling

Lithuanian study reveals “GRASS CEILING” for women in agriculture: Societal norms, family burdens, and bureaucracy hold back innovation

Why do women often remain on the “margins” of innovation?

The Lithuanian research team of the Grass Ceiling project—T. Baležentis, V. Dabkienė, I. Šikšnelytė-Butkienė, D. Štreimikienė, and V. Šapolaitė—explores this question in their article From glass to grass ceiling: addressing gender barriers in agricultural innovation. 

The article not only highlights the obstacles women face to establish themselves in agricultural innovation but also points at broader systemic shortcomings that impact all agricultural innovators.https://www.ekvi.lt/mokslo-darbuotojas/dalia-streimikiene

Barriers of Social and Domestic Responsibilities
The study reveals that women often bear a disproportionate share of household chores, childcare, and other family obligations. As respondents note:

When you drop out for a few years because you have children, it is a challenge to catch up, because the skills are lost, you have to update your knowledge.
If kids are sick, it is impossible to work.
All the burden of the household falls on the woman, so there is no time to generate new ideas.

Societal Norms
Deeply ingrained perceptions that agricultural innovation is a “men’s field” sometimes do women and make it challenging for them to gain recognition as equal partners or innovators in this area.

Bureaucracy
Another significant obstacle is bureaucracy, which currently poses particular challenges for innovation implementation in Lithuania. Respondents emphasized that bureaucracy should be minimized, and greater flexibility should be introduced into all processes to facilitate breakthroughs in the sector.

Access to Information
The study underscores another critical area for improvement: creating a clear, user-friendly, and targeted information dissemination system. This issue affects not only women but also men—indeed, all agricultural innovators and farmers wishing to participate in various agricultural innovation support programs and initiatives.

Lithuanian study reveals “GRASS CEILING” for women in agriculture: Societal norms, family burdens, and bureaucracy hold back innovation Read More »

Rasa Prusakova: “advisory services to support women farmers are needed”

Rasa Prusakova, a farmer in the Šiauliai region of Lithuania, has managed her small farm with creativity and dedication, turning it into an example of sustainable agriculture. Her approach combines technological innovation and a passion for overcoming the challenges of rural life.

Managing a small farm poses significant challenges, mainly when no additional employees exist. Rasa highlights the difficulty of juggling multiple responsibilities, such as caring for children, planting crops and organising sales. “Tackling everything is not easy for one person,” she explains. She emphasises the importance of advisory services to support farmers (especially women) from the very beginning, for whom a clear and practical plan can be crucial in ensuring the success and sustainability of their ventures.

Despite managing a small farm, Rasa has made innovation her main ally. She consistently strives to incorporate the latest solutions at every stage of the farming process, from seeding to harvesting. “As this is a small farm and our labour force is limited, it is essential to embark on innovation. Every time, we look for the newest solutions that could be applied on our farm, from seeding to weeding and harvesting.”

However, her journey has not been without its challenges. These include barriers to entrepreneurship in rural communities due to an ageing population and, at times, a lack of interest in improvement; operating within an individualistic social context that doesn’t always foster synergies through cooperatives or associations; excessive bureaucracy that reduces the time available for productive activities; the difficulty for traditional family businesses to compete with large multinational corporations; a scarcity of sufficient incentives for medium- and long-term investments, coupled with high taxation; and a lack of qualified personnel for jobs related to agriculture and tourism.

Given the lack of technological suppliers in the Lithuanian market, Rasa often imports equipment from countries such as France, Germany, or the United States, which allows her to reduce manual labour and optimise resources. Additionally, her commitment to sustainability is evident in her use of solar panels to power the farm—a tangible example of integrating eco-friendly practices into daily operations.

What Rasa enjoys the most is interacting with people. She is passionate about selling her products at the local market and receiving positive customer feedback. This connection with the community reinforces her motivation to keep going and gives her a clear purpose: producing food that people expect and need. Here is where Rasa finds the most challenging part of her work. “We would love to know what products will be in demand a season before planting them so we can plan ahead. There’s a disconnection between production and sales—some products are requested too late to plant, while others that we grow are difficult to sell. We’d greatly appreciate guidance in this area”.

When asked what advice she would give other women looking to start a business, Rasa is clear: don’t be afraid. She recommends careful planning followed by decisive action, showing that even in a demanding environment like farming, finding opportunities to innovate, thrive, and create a positive impact is possible.

Rasa Prusakova: “advisory services to support women farmers are needed” Read More »

GRASS CEILING rural entrepreneur Amada de Salas nominated for MujerAGRO Award 2024

Amada de Salas, a rural entrepreneur and member of the Spanish Living Lab within the Grass Ceiling project, has been nominated as one of the eight women in the running for the Mujer 2024 award at the 7th annual MujerAGRO Awards.

De Salas is a winegrower from Castile and León region, owning a dryland cereal and vineyard farm in Dueñas (Palencia). She also manages the family winery, where they process grapes and sell wine. “My main responsibilities include task planning, staff coordination, and winery management. Within the winery, I am responsible for tasks related to enological decision-making and wine tastings, as well as providing personalised attention to wine tourism visitors,” explains De Salas in her presentation within the Grass Ceiling project.

Recently, Amada de Salas joined, together with eight other women from various European countries, the 2nd Showcase Event of women-led rural enterprises, held in Vilnius, Lithuania, and organised by Grass Ceiling project. During her participation, she showcased the core principles of her innovative approach: integrating primary production, processing, and distribution, covering all stages of the food chain; conserving ancestral knowledge adapted to current market demands; complementing agricultural activity with wine tourism; and committing to rural development through active participation in fairs, conferences, and other promotional events.

However, her journey has not been without its challenges. These include barriers to entrepreneurship in rural communities due to an ageing population and, at times, a lack of interest in improvement; operating within an individualistic social context that doesn’t always foster synergies through cooperatives or associations; excessive bureaucracy that reduces the time available for productive activities; the difficulty for traditional family businesses to compete with large multinational corporations; a scarcity of sufficient incentives for medium- and long-term investments, coupled with high taxation; and a lack of qualified personnel for jobs related to agriculture and tourism.

Despite these obstacles, De Salas has a clear vision: “My goal has always been to strike a balance between ancestral wisdom and the demands of today’s society. Authenticity in agricultural production should be an inspiration as we move towards the future. We have a social responsibility to preserve our agricultural heritage for the sake of future generations.”

The women finalists represent sectors such as wine growing, plant nutrition, olive growing, livestock farming, rural development, beekeeping, and education.

De Salas’ candidacy competes with those of Camino García de Morentín, Christina Fischer Aguirre, Esther Ferrero González, Macarena Díaz González, Matilde Esteo Domínguez, Raquel Adalid Botía and Rosa Gallardo Cobos.

As stated by the MujerAGRO award organisers, “today, being a woman and a role model for others in the field of equality is of exceptional value. It is these women who, with great capacity, talent, and drive, are demonstrating that goals and challenges can be achieved, and dreams can be fulfilled within a traditionally male-dominated sector such as agri-food.”

The MujerAGRO project is a professional network of women, men, and organisations committed to the empowerment of women in agricultural professions, increasing their visibility within the agri-food sector and its entire value chain, with the ultimate goal of achieving real equality in this field. It is an open, plural space for communication, awareness-raising, and action to achieve equal opportunities for professional women, facilitate their socio-professional integration, and promote diversity within the agri-food sector.

Amada de Salas intervention – Vilnius (Lituania)

GRASS CEILING rural entrepreneur Amada de Salas nominated for MujerAGRO Award 2024 Read More »

GRASS CEILING Irish Living Lab participant centre stage at the Just Transition Platform Conference in Brussels

Aileen Barron, Managing Director of Green Acre Marketing and a participant in GRASS CEILING’s Irish Living Labs, was part of a female entrepreneurship panel at the Just Transition Platform conference, co-hosted by the Directorate-General for Regional and Urban Policy (DG REGIO) and the Directorate-General for Energy (DG ENER), which took place in Brussels in October.

At the event, Aileen discussed the challenges and opportunities for women innovators, specifically in the Irish context. She also spoke about her participation in the GRASS CEILING’s Irish Living Labs which take place primarily in the GrowthHub at South East Technological University Waterford campus.

The session, moderated by Catherine Wendt, Head of Unit for Smart and Sustainable Growth, DG REGIO, European Commission, focused on exploring issues and supports for women innovators when establishing and scaling up their businesses.

Aileen started Green Acre Marketing, a full service marketing and public relations enterprise focused on the agribusiness sector, in 2013. She currently leads a team of seven and works with a portfolio of clients that includes national and international brands.

Aileen Barron at the Just Transition Platform Conference – Photo: T. Monasse / Babylonia – Creative Affairs Bureau
Aileen Barron, Green Acre Marketing

GRASS CEILING Irish Living Lab participant centre stage at the Just Transition Platform Conference in Brussels Read More »

Nine European women entrepreneurs presented their projects at the 2nd GRASS CEILING Showcase Event held in Vilnius, Lithuania.

On November 26th, the second edition of the Grass Ceiling Showcase Event took place in Vilnius. It brought together women participants from the nine partner countries in the programme. This event was part of the AgriFood Lithuania 2024 Forum, Lithuania’s leading primary sector event, which attracted hundreds
of attendees. Positioning the Showcase Event within this programme was a significant achievement, as it showcased the project’s existence to the entire
Lithuanian primary sector and helped disseminate the success stories of the participating women widely.

The participants included Ines Dundović (Croatia), Karen Keane (Ireland), Annalisa Pellegrini (Italy), Justė Jankauskienė (Lithuania), Anita Rennemo Galåen (Norway), Aoife Gould (Scotland), Amada de Salas (Spain), Emma Hartelius (Sweden), and Irene Beukeveld-Evers (Netherlands). They explained their projects and challenges to the audience during a pitch session.

“Participating in events like this is very positive for me, as it allows me to meet entrepreneurial women from different fields, learn how they work, and share experiences,” said Anita Galåen, Farm CEO of Galåvolden Gård. (See bellow: Grass Ceiling Youtube channel)

“Grass Ceiling has been revolutionary for me. It has given me the confidence to trust in my project and turn it from a hobby into my livelihood,” shared Aoife Gould, a farmer from the Scottish Highlands with her sustainable project, Dun Flashadder Cottage Croft. (See bellow: Grass Ceiling Youtube channel)

The Showcase Event had a packed agenda. In addition to the various project pitches, the event hosted several talks where attendants from all countries discussed the main milestones and objectives of the project represented by the different Work Packages. Coordinators and academics leading each WP presented the latest findings in rural innovation, barriers to female entrepreneurship, and the content of the EU Policy Forum, which began on October 7th and has included the organisation of various workshops throughout the project’s duration.

“The main conclusion we have drawn is the importance of empowering these women through various means, such as education, access to funding, and training,” said Kristina Šermukšnytė-Alešiūnienė, Director of AgriFood Lithuania and host of the event.

“Women are taking significant steps in the primary sector and making a great contribution to rural communities,” concluded Branwen, co-organiser of the event and Senior Policy Advisor at Copa-Cogeca.

Karen Keane (Ireland)
Aoife Gould (Scotland)
Ines Dundović (Croatia) and Emma Hartelius (Sweden)
Anita Rennemo Galåen (Norway)
Amada de Salas (Spain)
Justė Jankauskienė (Lithuania)
Annalisa Pellegrini (Italy)
Irene Beukeveld-Evers (The Netherlands)

Nine European women entrepreneurs presented their projects at the 2nd GRASS CEILING Showcase Event held in Vilnius, Lithuania. Read More »

Marta Llorente, participant in the Spanish GRASS CEILING living lab, wins female entrepreneur of the year at El Norte de Castilla Rural Awards

Marta Llorente, a pig farmer from Zazuar in Burgos and one of eight participants in the Spanish Living Lab of the GRASS CEILING project has been named Female Entrepreneur of the Year  at the 2024 El Norte de Castilla Rural Awards. The awards, which recognise achievements across six categories, are organised by El Norte de Castilla, one of Spain’s leading regional newspapers.

In her acceptance speech, Marta reflected on the challenges and rewards of her decision to leave Madrid and return to her family’s village. “Many people have called me brave for venturing into the primary sector, leaving the city to return to rural Burgos. But I believe that real bravery lies with everyone who commits to this work – it’s not just a job; it’s a way of life. All of those who live in rural areas and know how to recover from adversity are brave”.

The awards jury praised this rural entrepreneur for balancing her livestock business with the management of a 70-hectare extensive crop farm, with more than 20 hectares of vineyards. They also praised Marta for her outreach through social media and her commitment to making the work of rural women visible.

With a degree in Administration and Finance, Llorente left Madrid to settle in Zazuar and after becoming a mother took over her parents’ land. She began with viticulture before training to run a pig-fattening farm, an unconventional role for a woman in the livestock industry. But Marta achieved it through her determination.

During the ceremony she highlighted the administrative obstacles that women farmers have to overcome. She criticised the excessive bureaucracy imposed on farms which, she said “reduces our productive capacity”. Looking to the future, she stressed the importance of focusing on quality and achieving sustainable growth for her business.

Marta concluded her acceptance speech with a broader message for society, urging people to continue to appreciate the dedication of the crop and livestock farmers “that fill our tables with healthy, safe and wholesome products. The Spanish countryside is the best guarantee of food security,” she said.

This year’s El Norte de Castilla Rural Awards coincide with the newspaper’s 170th anniversary. Among the winners was an affiliate of GRASS CEILING – the Regional Union of Cooperatives of Castilla y León URCACYL, that participate in the project through our partner Cooperativas Agroalimentarias de España.

URCACYL received the Miguel Delibes Rural Development Award in recognition of its support of the cooperative sector, its work with the administration, industry, and other stakeholders, as well as its promotion of a social economy model that strengthens rural development and the economy of the region.

To follow Marta Llorente on social media: X (Twitter), Facebook, Instagram and Linkedin

Copyright of the photographs from the Rural Awards gala belongs to El Norte de Castilla. Copyright of the photographs of Marta Llorente and her farm belongs to Marta Llorente.

Marta Llorente, participant in the Spanish GRASS CEILING living lab, wins female entrepreneur of the year at El Norte de Castilla Rural Awards Read More »

Raffaella Bucci

GRASS CEILING project: Empowering and innovating women in rural areas, disseminated in Italy by our local partners

The unique journey of the Grass Ceiling Project was presented last week at an event organised by CREA’s Center for Policy and Bioeconomics, in collaboration with the University of Bari and the University of Calabria. The meeting highlighted the importance of a multidisciplinary vision to tackle the challenges related to social sustainability in agriculture, with a special focus on gender issues.

In her speech, Raffaella Bucci, a representative of the Biodistretto delle lame which collaborates in the implementation of the activities, together with the two co-leads Legacoop Puglia and Ciheam Bari, explained how the Living Lab, as a collective learning laboratory, has been crucial in supporting the eight participants from different backgrounds (from agricultural producers to female entrepreneurs and cultural workers). She stated: “The Living Lab represents a unique space for discussion and growth, where participants share experiences and challenges and also create innovative solutions to improve the area”.

The project has helped strengthen ties and collaborations that go far beyond the duration of the project itself. A concrete example of this continuity is a new project promoted by the Municipality of Ruvo di Puglia, a kind of spin off involving GRASS CEILING partipants with the goal of creating a connection between the countryside and the city, in order to strengthen the link between rural areas and urban centres.

GRASS CEILING project: Empowering and innovating women in rural areas, disseminated in Italy by our local partners Read More »

Vilnius (Lithuania) hosts the second annual GRASS CEILING consortium meeting

A key consortium meeting of the Grass Ceiling project took place in Vilnius, Lithuania. Bringing together representatives from all nine partner countries, the meeting provided an opportunity to review project activities and discuss future plans for each work package.

The meeting was part of a broader work trip to Lithuania, as the day before, the project held its second Showcase Event as part of the agenda of Agri Food Lithuania 2024. During the Showcase, nine women participants from each partner country presented their business projects and received professional and academic feedback. These women participated in the Consortium Meeting, enriching the resulting debates and learning about the project’s conclusions and results.https://flic.kr/s/aHBqjBURAb

The purpose of the consortium meeting was to present, discuss, and update the progress of the overall project, focusing on the status of each Work Package. Sally Shortall, the project’s general coordinator from Newcastle University, facilitated the meeting: Grass Ceiling is a play on ‘glass ceiling,’ and the objective is to assist rural and farm women in achieving equality in leading socio-ecological innovations across Europe, Shortall said.

In total, the meeting reviewed the seven Work Packages of the project, with a particular focus on Work Package 6: Online Training Academy and MOOC Modules Workshop, where Laura Quijano, from CIHEAM Zaragoza (Spain) presented the progress and proposed a work plan for the learning platform. This platform will include academic and scientific resources in various formats, such as presentations and training videos.

Professor Shortall highlighted at the end of the meeting that the main goal of the project is to be able to conduct a comparative analysis of the situation in the different participating countries: “so it’s very helpful to see how policies operate in one country differently to another”. The GRASS CEILING coordinator emphasized that “the European Commission can assume that there is a perfectly matched national document that is implementing their policies”, and used the example of the Common Agricultural Policy, where each country has its own national plan, but it isn’t the case for the Green Deal or Farm to Fork strategy: “while there is an assumption that these are being translated at the national level, that is not always the case. This may be one of the most important findings that our project has shown.”

Finally, Sally Shortall emphasized the need to collaborate with men to understand how they socialize in environments where women are absent and they do not perceive this as an issue, “while they’re missing out on an understanding of half the population”, Shortall concluded.

GRASS CEILING will carry on throughout 2025, advancing its research, overseeing the Living Labs involving 72 women across 9 European nations. The project will also highlight the development of these women’s entrepreneurial ventures, all of which are centred around female empowerment in rural areas and territorial conservation.

Vilnius (Lithuania) hosts the second annual GRASS CEILING consortium meeting Read More »

GRASS CEILING Irish Living Labs end 2024 on a high note

Ireland’s 6th Living Lab and the final session of 2024 took place in the GrowthHub at South East Technological University Waterford campus on December 4th.

Lab participants were first invited to a Business Breakfast Seminar on the theme of “innovation in micro firms,” where three local entrepreneurs shared experiences of their innovation journeys, followed by a lively Q&A session where challenges faced, lessons learned and opportunities for development were discussed.

In the Lab session itself GRASS CEILING project leader, Professor Sally Shortall, brought participants up to date on progress made in GRASS CEILING and the findings emerging across the different work packages. Led by Dr Leana Reinl, the women innovators told of their progress during 2024 which included prizes won, internationalisation projects and an exciting development for the group’s (no longer) aspirating entrepreneur.

Conversations continued over lunch with lab partner Macra Na Ferime at the award-winning Momo restaurant in Waterford city where plans for 2025 were shared. This brought to a conclusion a very successful 2024 for the Irish living Labs and the women innovators involved.

GRASS CEILING Irish Living Labs end 2024 on a high note Read More »

Rural women take center stage at GRASS CEILING showcase in Vilnius

The GRASS CEILING Project consortium is excited to announce its participation in AgriFood Lithuania 2024. The event will serve as the backdrop for the project’s second Showcase event, highlighting the remarkable achievements of its first year.



Showcase and Consortium Meeting. The annual Showcase event will take place on 26th November, followed by the 3rd Consortium meeting on 27th November. The Showcase will offer a platform to inform partners and external stakeholders about the project’s progress, including key deliverables and the pivotal role of Living Labs. Here you will find the agenda for this event.

Spotlight on Women Entrepreneurs. A particular highlight of the event will be the inspiring stories of nine women entrepreneurs participating in national Living Labs. These women will share their entrepreneurial journeys, goals, and how their involvement in the Living Lab is supporting their aspirations. Participants include Ines Dundovic (Croatia), Karen Keane (Ireland), Annalisa Pellegrini (Italia), Juste Jankauskiene (Lithuania), Anita Rennemo Galaen (Scotland), Aoife Gould (Scotland), Amada de Salas (Spain), Emma Hartelius (Sweden), and Irene Beukeveld-Evers (Netherlands).

Project Results and Future Directions GRASS CEILING will also present findings from various work packages. Topics include:

The consortium meeting on 27th November will delve deeper into the project’s work plan, with a special focus on the Online Training Academy and MOOC modules workshop, led by Laura Quijano from CIHEAM Zaragoza.

Rural women take center stage at GRASS CEILING showcase in Vilnius Read More »

GRASS CEILING to spark discussion on empowering rural women and agricultural innovation at SERIGO event

The GRASS CEILING project will be a key focus point in a panel discussion organised by the SERIGO project. The panel will explore “Multistakeholder collaboration for innovation and inclusion of vulnerable communities.”

Blanca Casares, a Policy Expert for Horizon 2020 and Europe projects and a member of AEIDL, a partner in the GRASS CEILING project, will discuss how the project empowers rural women and fosters innovation in agriculture, rural economy, and rural communities. She will also highlight policy considerations to support these initiatives.

The panel will be moderated by Patricia Martínez (AEIDL) and will feature Sonia Marcos from the University of Burgos (coordinator of the ESIRA multi-actor platform) and Maura Farrell from the University of Galway (lead coordinator of the FLIARA CoP).

The virtual event will take place on 21st November from 1pm to 2pm. The SERIGO Horizon Europe project is conducting community-based research, fostering collaborations, and providing policy recommendations to enhance resilience, social inclusion, and well-being in European rural areas through social innovation.

To register for the webinar and view the agenda, click here.

GRASS CEILING to spark discussion on empowering rural women and agricultural innovation at SERIGO event Read More »

From Law to olive groves: Birgit Boljun’s journey of tradition, passion and empowerment from the Living Lab of the GRASS CEILING project

Birgit is a dynamic, determined woman from Istria, with a diverse background that spans law, business, and agriculture. Until recently, Birgit worked as a lawyer, while managing a successful security company with a team of 110 employees, predominantly men. However, her true passion lays elsewhere—olive growing, a hobby she inherited from her grandmother.

For Birgit, olive growing is a way to honour her grandmother’s legacy and preserve a piece of Istrian culture. It represents sustainability, tradition, and a personal commitment to cultivating something lasting and meaningful. Through her dedication to the craft, Birgit found a new passion, one that is as rich and enduring as the olive oil she produces.

After receiving a grant for young farmers through the Rural Development Programme, Birgit made the decision to transform her hobby into a full-fledged profession. Birgit had no formal background in agriculture, but her determination fuelled her to dive into the world of olive growing with full commitment. She sought out mentors, attended workshops, and learned everything from the science of soil health to the art of producing high-quality olive oil. Every step along the way was a learning process, but one Birgit embraced with enthusiasm.

Despite facing scepticism and derogatory remarks about women working in agriculture, Birgit never wavered.

Today, Birgit proudly identifies as a passionate advocate for justice, equality, animal rights, and women’s empowerment. She embodies the spirit of resilience.

The GRASS CEILING project is helping Birgit expand her network of Croatian women entrepreneurs. She’s also gaining valuable insights and knowledge that will undoubtedly support the growth of her olive tree business.

From Law to olive groves: Birgit Boljun’s journey of tradition, passion and empowerment from the Living Lab of the GRASS CEILING project Read More »

Legacoop Puglia presented the GRASS CEILING project at the 2024 Sustainability Report of Legacoop, in Rome

On September 25 in Rome, Legacoop’s national organization presented its new Sustainability Report 2024, a key tool for charting the path to a more sustainable and inclusive future. This year’s edition was enriched with specific tools and useful guidance for the entire cooperative ecosystem, encouraging active and informed participation by cooperatives.

On this occasion, Legacoop Puglia, the regional branch of Legacoop, proudly presented the “GRASS CEILING” project, an initiative created to promote gender equality and equal opportunities in the agricultural sector.

The project aims to break down invisible barriers that limit women’s access to leadership roles by creating opportunities for training and growth.

A big step towards a more equitable and sustainable society!

Legacoop Puglia presented the GRASS CEILING project at the 2024 Sustainability Report of Legacoop, in Rome Read More »

Spanish women farmers left out: work-life balance and transparency issues hinder their leadership roles in agrarian cooperatives

Spanish GRASS CEILING Living Lab organized a new workshop as a dialogue forum among women farmers and other agri-food actors. This event highlighted the lack of access of women to management positions in cooperatives, as well as their position on the CAP’s policies.

The University of Valladolid’s Palencia Campus, as academic co-leader, and Cooperativas Agroalimentarias de España, as practical co-leader of the European GRASS CEILING Project, have jointly organized the workshop “Dialogues with Women Farmers: Cooperatives and the Common Agricultural Policy”, at the headquarters of the Agropal Agri-Food Cooperative in Palencia (Spain).

This event served as a forum for reflection and dialogue, bringing together women farmers participating in the project with key stakeholders in the agricultural sector. The main objective was to delve into the challenges facing rural areas and the agricultural sector, emphasizing the role of women as drivers of rural development and generational renewal within the cooperative movement and the Common Agricultural Policy (CAP).

The workshop aimed to strengthen knowledge and promote best practices with a gender perspective. The event focused on the women participating in the Spanish Living Lab as the primary protagonists of the Grass Ceiling Project.

The event was opened by Margarita Rico, professor at the Higher Technical School of Agricultural Engineering (University of Valladolid’s Palencia Campus) and Spanish project coordinator, Julia Gómez, deputy director of AGROPAL, and Ángel María Gómez Rivero, director general of the Common Agricultural Policy of the Regional Government in Castilla y León.

The first panel discussion focused on participation and decision-making within agri-food cooperatives. Moderated by Ana de Coca of URCACYL, the panel included Jerónima Bonafé, member of the governing council of Cooperativas Agroalimentarias de España and president of AMCAE (Association of Women in Agri-food Cooperatives of Spain), Javier Narváez, secretary of the governing council of URCACYL, Amada de Salas, winegrower and winemaker in Dueñas (Palencia), and Lucía Velasco, transhumant cattle farmer in Asturias. The debate centered on the underrepresentation of women in cooperative governing boards and the underlying causes, such as limited time availability due to work-life balance challenges and lack of transparency.

The second panel discussion, moderated by Tomás García Azcárate, a researcher at the CSIC, examined the role of women in the new Common Agricultural Policy. Participants included Nuria Ruiz, manager of ASAJA Castilla y León, Ángel María Gómez Rivero, Marta Llorente, pig farmer and winegrower in Zazuar (Burgos), and Silvia González, farmer from Villaconancio (Palencia). The panel discussed critical aspects of the new CAP and broader challenges facing the sector, including increased bureaucracy, an aging rural population, and a lack of generational renewal.

Amalia Rodríguez, professor at the Faculty of Commerce and Labor Relations-Palencia (University of Valladolid), and Jerónima Bonafé delivered the closing remarks. They emphasized the need for greater visibility of women farmers and their proportional representation in decision-making bodies. The importance of gathering the experiences of rural women and creating spaces for dialogue was also highlighted.

The meeting served to strengthen the network established through the project and to deepen discussions on key issues facing the agricultural sector.

Spanish women farmers left out: work-life balance and transparency issues hinder their leadership roles in agrarian cooperatives Read More »

Marijana Svetić: The heartbeat of rural entrepreneurship in Lika (Croatia) and member of the Croatian Living Lab of GRASS CEILING

Located near the birthplace of the great Nikola Tesla, often credited as the inventor of the electric motor, Marijana’s family business thrives on innovation and tradition.

Marijana is a mother, human rights defender, student, farmer and innovator. On her path to rural entrepreneurship, she has combined the old with the new to create something truly unique and meaningful.

Her latest project involves breathing new life into discarded oak wood to create stunning table lamps, each named after the visionary Nikola Tesla. Marijana has also started to explore wood jewellery making and the endless possibilities of this beautiful, natural material.

She works in disaster management, making sure her community is safe and prepared every day. But her passion for sustainability and creativity doesn’t stop there! She produces fresh vegetables and high-quality meat on her family’s farm. She is also the proud winner of second place in the competition for the most exemplary village women in Croatia in 2021.

She believes in the power of education and wants to connect her work with educational institutions. She is a true inspiration for the next generation of rural entrepreneurs.

Marijana’s main message is: let’s be open-minded, innovative and support each other. Our potential is limitless and our contributions are invaluable!

Marijana Svetić: The heartbeat of rural entrepreneurship in Lika (Croatia) and member of the Croatian Living Lab of GRASS CEILING Read More »

The GRASS CEILING project is actively involved in commemorating the International Day of Rural Women on October 15

The GRASS CEILING project joins in commemorating and critically analysing the International Day of Rural Women on October 15. We strongly support this day to emphasise the need for reflection on how to improve the conditions of rural women.

As our project coordinator, Professor Sally Shortall, recently stated at the opening session of our first European Policy Forum on October 7,” We are working to develop policy recommendations and observations that can inform and guide future policies aimed at improving the conditions of rural women”.

GRASS CEILING is a project dedicated to better understanding, raising awareness of, and recognising the role of rural women. One of our key objectives is to contribute to transforming gender norms and stereotypes and enhancing the innovative capacity of rural women.

To achieve these goals, we are committed to political advocacy through dialogue with entities such as the EU’s Strategic Directorate for Agriculture. We aim to develop policy recommendations and observations that can inform future political decision-making and contribute to multidisciplinary dialogue promoting legal, social, political, and economic changes grounded in gender-responsive budgeting.

In alignment with the UN theme for this year’s celebration, GRASS CEILING is working to build resilience to climate change by supporting women who seek to conserve the rural environment through the application of conservation policies, sustainable resource management, circular economy principles, and natural space restoration. These efforts prioritise biodiversity conservation.

Throughout our work, we maintain a commitment to land stewardship, respect for women and girls, and, above all, the promotion of gender equality.

We recognise that the United Nations identifies the following key factors as essential for empowering rural women and girls:

  1. Decent work and social protection
  2. Education and training
  3. Sustainable energy and technology
  4. Clean water and sanitation
  5. Elimination of violence and harmful practices
  6. Women’s inclusion in decision-making and leadership
  7. Increased resilience to climate change

Therefore, on October 15, 2024, GRASS CEILING joins in celebrating the International Day of Rural Women and wholeheartedly supports the UN theme: “Rural Women Sustaining Nature for Our Collective Future: Building climate resilience, conserving biodiversity, and caring for land towards gender equality and empowerment of women and girls.”

The GRASS CEILING project is actively involved in commemorating the International Day of Rural Women on October 15 Read More »

Launch of the GRASS CEILING European Policy Forum for women-led innovation

On 7 October 2024, GRASS CEILING had the launch of its European Policy Forum for women-led innovation. This event was organised by AEIDL and Copa-Cogeca.

The GRASS CEILING project seeks to empower rural and farm women and enhance their role in driving socio-ecological innovations, addressing pressing challenges, and fostering resilience in rural areas across nine European countries.

The session brought together over 80 attendees from diverse backgrounds, including representatives from EU institutions, national and regional government and public authorities, researchers, NGOs, and other EU projects from 21 countries.

The European Policy Forum showcases the findings of GRASS CEILING to advance women-led socio-ecological innovations in farming, rural economies, and communities. Following the integrated transdisciplinary and multi-level approach of the project, the Forum aims to mobilise key stakeholders to drive meaningful change and promote gender-inclusive policies and innovations.

On the back of several pivotal European discussions, including the Political Guidelines for the European Commission (2024-2029), the results of the Strategic Dialogue on the Future of EU Agriculture, and the opening of debates on the Common Agricultural Policy (CAP) post-2027, and the design of the European Gender Strategy post-2025, the session  sought to introduce project insights, highlight its methodological foundations, and discuss with participants ideas to better integrate gender mainstreaming into relevant EU policies.

The event kicked off with a joint introduction on the role of the European Policy Forum for women-led innovation in agriculture and rural areas from Blanca Casares of AEIDL and Branwen Miles from Copa-Cogeca. Blanca Casares explained the progress of the Forum so far as well as the activities planned and in which external stakeholders can be informed and take part. Participants were invited to register as Forum’ members to co-design recommendations and tools together with the project partners.

Sally Shortall, project coordinator from The South East Technological University (SETU) in Ireland, followed with an overview of the first insights and findings of the GRASS CEILING project. It is necessary to reflect on how public policy can support women’s social entrepreneurship, which has a direct effect on the sustainability of rural areas. The private sector will never support childcare in remote rural areas for example, because it will not obtain an economic return from it. In addition, we need to rethink the concept of success when it comes to women’s innovative initiatives, Sally Shortall said.

Several key voices provided thought-provoking presentations. Elena Schubert, from the Directorate-General for Agriculture and Rural Development (DG AGRI), focused on the gender equality in the Common Agricultural Policy and its strategic role for sustainability.

Quoting Elena Schubert, there is a general and wide consensus about the crucial role of women in sustainable agriculture. We need women equally as we need men to cope with global challenges, and to preserve our European social model. Our priority is to attract more women into farming and forestry.  In this regard, equal opportunities and safe and healthy working conditions for women to fully harness their potential are essential. Overcoming gender stereotypes in agri-food sector is a must, women can be as competitive as men!  Innovation is key to offer practical, replicable and scalable solutions.

Maria Nikolopoulou, from the European Economic and Social Committee, discussed the significance of gender lens investing as a way to improve gender equality in the European Union based on an Opinion that the Committee prepared a couple of years ago. We call for an ambitious vision in the EU on gender lens investing and gender budgeting, including concrete targets and KPIs, updated criteria for public funding, intensified programs to improve female entrepreneurship and a plan for an inclusive financial ecosystem to accelerate the pace towards an effective gender equality. Furthermore, we need to develop gender dedicated funds to be sure that the investments reach women, and make sure that all big venture capital funds and private equity have a gender lens investment strategy, Maria Nikolopoulou explained.

Finally, Marta Dell’Aquila, Irina Kustova and Christian Dietz, from the Centre for European Policy Studies, presented the gender dimension in sustainable development, innovation and green transition. We discuss many different issues related to climate-related agricultural policy, but we need to focus more on the challenges of gender equality, as it is a cross-cutting, multi-dimensional issue. Specifically, when discussing gender in agriculture, we must ensure coherence with other climate policy areas that impact women in this field, such as the European Green Deal and the Fit for 55 legislation package, the CEPS team members stated during their speech.

Following the presentations, participants were engaged in four interactive workshops to collaboratively develop ideas and explore key topics affecting women in agriculture and rural innovation:

  • Cultural Norms and Stereotypes
  • Gender in the Existing Legal Framework
  • Data Gaps and Lack of Disaggregated Data
  • Structural and Financial Needs

The guiding questions focused on what are the most effective strategies to (i) reduce or eliminate the impact of gender-related cultural norms and stereotypes; (ii) review and enhance gender mainstreaming in existing policies and effectively integrate into new policies (iii) monitor and analyse the situation of women in agriculture and rural areas and (iv) promote women farmers’ access to appropriate financial services and resources. Participants also reflected on what can be done at Member State level and at European level.

The results of the discussion will be analysed and used to produce a first set of policy recommendations in the upcoming months.

For more information, see agenda and event materials here.

AEIDL and Copa-Cogeca are coordinating the European Policy Forum for women-led innovation to drive progress in women-led socio-ecological innovations within farming, rural economies, and communities. By mobilising a diverse range of stakeholders, the Forum fosters impactful dialogue and collaborative efforts toward sustainable change.

Do you want to be part?

Sign up here: https://ec.europa.eu/eusurvey/runner/GRASSCEILING_Forum

For any clarification contact Blanca Casares (bca@aeidl.eu) or Branwen Miles (branwen.miles@copa-cogeca.eu).

Launch of the GRASS CEILING European Policy Forum for women-led innovation Read More »

GRASS CEILING project hosts European Policy Forum for women-led innovation in agriculture and rural areas

The European Policy Forum for women-led innovation, part of the GRASS CEILING project kicks off on 7th October 2024.

This is a virtual event that requires prior registration through this link before 1st October. The event is organised by Copa-Cogeca and AEIDL (European Association for Innovation in Local Development) in collaboration with CIHEAM Zaragoza. The event aims to enhance exchange, learning, and interaction with key stakeholders in policy strategies for gender equality.

During the session, the project’s objectives and insights and the methodological basis for developing recommendations and policy instruments will be presented by Sally Shortall, the project coordinator; Blanca Casares and Serafin Pazos-Vidal from AEIDL; and Branwen Miles from Copa-Cogeca.

The event will feature interventions from Elena Schubert, representing the Directorate General for Agriculture and Rural Development (DG AGRI), who will speak on “Gender Equality in the Common Agricultural Policy”; Maria Nikolopoulou, from the European Economic and Social Committee, who will discuss “Gender-sensitive investment as a way to improve gender equality in the European Union”; and Marta Dell’Aquila, Irina Kustova, and Christian Dietz from the Centre for European Policy Studies, who will address “The gender dimension in sustainable development, innovation, and the green transition.”

The programme will be completed with a presentation by Blanca Casares, Serafín Pazos-Vidal, and Sally Shortall on the “Development of policy recommendations and tools within the GRASS CEILING project” and participatory workshops on “Gender Equality and Diversity” in which all attendees will participate and discuss their ideas for integrating gender mainstreaming into relevant policies.

To participate in this event, prior registration is required before October 1st through the project’s website, using this link.

The detailed programme for this event can be found here.

For further information about this event, please contact Blanca Casares or Branwen Miles

GRASS CEILING project hosts European Policy Forum for women-led innovation in agriculture and rural areas Read More »

The GRASS CEILING Project is heading to Barcelona this October to attend Synergy Days 2024

We’re heading to Barcelona! And why, you ask? Because on October 14th and 15th, we’ll be participating in Synergy Days 2024.

We’ll be presenting our project, sharing our experiences with other consortia, and discovering new projects to build new networks. Over these two days, you’ll find us at our project’s stand, where we’ll be happy to welcome you and provide detailed information about our work and achievements.

But that’s not all! Professor Sally Shortall, Duke of Northumberland Chair of Rural Economy at Newcastle University and coordinator of the Grass Ceiling project, will be in Barcelona to give a talk about the project and participate in the workshop “GRASS CEILING: Advancing equality for rural and farm women in Europe,”.

In the meantime, if you’d like to participate in this international forum, you can register for free here. We look forward to seeing you in Barcelona!

For more information about the event and the activities planned for the two days, visit https://www.smartagrihubs.eu/synergy-days.

See you there!

The GRASS CEILING Project is heading to Barcelona this October to attend Synergy Days 2024 Read More »

Rural Game Changer: Sally Shortall, GRASS CEILING project coordinator has been shortlisted for the Game Changers Awards 2024

Congratulations to Professor Sally Shortall FAcSS, Duke of Northumberland Chair of Rural Economy, who has been shortlisted for a special award celebrating game changers in the agriculture industry over the last twenty years.

Game Changers celebrates people who are making a significant contribution to UK farming – and shows how the ongoing success of UK agriculture is built on collaboration between people spearheading change within the industry. Sally has been chosen for her rural research work – particularly into the role of women in farm families which led to the creation of the Women in Agriculture Taskforce. Good luck to Sally!

Professor Sally Shortall has been nominated for her groundbreaking rural research, focusing on the critical role women play in agricultural families. This work directly led to the establishment of the Women in Agriculture Working Group.

Joining her in the nominations are scientists, professionals, academics, environmentalists, and farmers who are all making significant contributions to British agriculture.

The awards ceremony will be held on October 3rd in London.”

Read The Farmer’s Weekly article where Sally outlines why women are less likely to own farm land by clicking here.

Rural Game Changer: Sally Shortall, GRASS CEILING project coordinator has been shortlisted for the Game Changers Awards 2024 Read More »

Spanish women entrepreneurs from the GRASS CEILING Living Lab participate in a workshop on digitisation and women leadership in agrifood cooperatives

Women entrepreneurs participating in the Spanish Living Lab of the GRASS CEILING project have participated in a workshop on digitisation and leadership of women in agrifood cooperatives, organised by the Spanish Association of Women’s Agrifood Cooperatives (AMCAE).

This activity is part of the training journey of the Spanish Living Lab, developed as part of the fifth meeting of its members.

The meeting was characterised by the active participation of the attendees, who spoke of motivation, learning, acquisition of new tools, evolution, training and inspiration, when describing the event. The speakers at the meeting underlined the significant participation of women in the agricultural cooperative sector.

Ana Gargallo, representative of the University of Zaragoza, highlighted the importance of managing talent and in particular of exploring the talent of women. She referred to social and economic sustainability as key factors to achieving more competitive cooperatives with greater benefits.

Antonio Aparicio, from the Pastors Cooperative Group, gave a presentation on the link between equal opportunities and the SDGs and presented the ‘Extraordinary Women’ initiative within the livestock farming community of Pastores Group, where many women leaders have been discovered by the cooperative’s own team of veteran women members.

Finally, Paula de Íscar de Rojas, researcher at the University of Valladolid, reviewed the main regulatory provisions on equality and highlighted the importance of digitisation and training to advance social sustainability in cooperatives.

A stimulating discussion followed the round of interventions, led by María José Velilla, advisor of Oviaragón, member of the AMCAE Board of Directors and the GRASS CEILING Living Lab in Spain.

This workshop has taken place with the financial support of the Spanish Ministry of Agriculture, Fisheries and Food to carry out activities of special interest that promote the role of women in rural development.

Spanish women entrepreneurs from the GRASS CEILING Living Lab participate in a workshop on digitisation and women leadership in agrifood cooperatives Read More »

GRASS CEILING Croatian Living Lab convenes to identify megatrends and key players in addressing challenges faced by rural women entrepreneurs

The 5th meeting of the GRASS CEILING Croatian Living Lab took place on May 27 and 28, 2024. On the first day, the Living Lab participants were warmly welcomed by Living Lab participant Ana Kovačić in Ledina (Zagreb County) at the Kovačić family farm.

Ana gave us a tour of her blueberry and currant plantation and showed us the fruit products. The positive energy of the Living Lab women stimulated a fruitful discussion about rural women and their future. It was a pleasure to see how enthusiastically the Living Lab participants talked about their progress and how supportive they were of each other.

The second day was reserved for Razljev, where the Veggie company of our Living Lab participant Ines Dundović is located.

The main event of the fifth Living Lab was the foresight analysis, where the Living Lab participants and stakeholders (in groups) identified some political, administrative, economic, technical, technological, social and environmental megatrends and key players for future challenges. After the foresight analysis, the Living Lab participants held a workshop on digital marketing.

There were several stakeholders participating in the 5th Living Lab and they were excited to see how much knowledge about rural entrepreneurship and innovations these women have and how many plans they have for the future.

GRASS CEILING Croatian Living Lab convenes to identify megatrends and key players in addressing challenges faced by rural women entrepreneurs Read More »

Grass Ceiling project webinar focuses on enhancing social media management for rural businesses

The GRASS CEILING project hosted a webinar on improving social media management, bringing together project partners and innovative women from the project’s Living Labs. The webinar, led by CIHEAM Zaragoza, underlined the importance of starting with a solid strategic communication plan.

Throughout the session, three women entrepreneurs from the GRASS CEILING project’s Living Labs, with extensive experience in social media management, shared their experiences in managing their social media presence. These were Lucía Velasco, a rural influencer and a cowgirl from the Principality of Asturias (Spain) – as she likes to define herself, passionate about promoting rural life and traditions; Karen and Natalie Keane, two chocolatier sisters and promoters of the Bean and Goose brand in Ireland, known for their innovative and delicious creations; and Jasminka Gršković, a teacher and entrepreneur, inventor of lavender-scented wool sensory balls for hand muscles.

The importance of a strategic communication plan

“Effective social media management depends on a well-developed communication plan,” explained Laura Gil, a journalist from the CIHEAM Zaragoza Communication Unit and responsible for speaking on Social Media Content Strategy. “This plan should carefully consider the target audience, desired outcomes, communication channels, and messaging strategies. Identifying the right platform to reach your audience is crucial, and it can be a complex task.”

Laura Gil stressed the importance of consistently publishing content with a pre-established calendar because it helps to build audience loyalty and avoid losing momentum. She also spoke about continuously monitoring trends in each sector to stay up to date and adapt your own approach if necessary, aligning it with goals and interests of the target audience. Finally, knowing how to use the right tools is essential, taking advantage of social media management platforms to optimise tasks, scheduling and monitoring processes.

Lucía Velasco: authenticity and empathy for greater impact

Lucía Velasco offered a captivating presentation that served as a powerful reminder of several key principles. She emphasised the importance of authenticity, “being true to what you do and who you are”. Her message defended the value of positive communication, advocating for the use of motivating and inspiring language. Lucía also underlined the importance of empathy, urging the women to connect deeply with the work they do to achieve a more impactful outcome.

In addition, she highlighted the need to establish a clear communication process, “because it ensures that information is disseminated efficiently and accurately” and to always be very well informed “to avoid disinformation and be more credible.” Finally, Lucía emphasised the opportunity to be a spokeswoman for women in rural areas. “Our networks are a platform to amplify our voices and defend our causes.”

Bean and Goose, or the power of pursuing dreams from home

Sisters Karen and Natalie Keane, the creative minds behind Bean and Goose, exemplify the power of pursuing dreams from the heart of the home. Their passion for creating something meaningful and offering delicious chocolate experiences is evident in everything they do.

Driven by a clear vision of building a strong brand, the Keane sisters ingeniously use chocolate as a medium to celebrate Ireland’s rich cultural and natural heritage.

Social media is a vital platform for them. They use it to connect with customers and followers, highlighting the unique value proposition of their products. Their approach goes beyond simply selling chocolate. They strive to provide useful information and cultivate a sense of connection with their audience, ultimately generating trust and loyalty to the Bean and Goose brand.

Jasminka Gršković: constant learning

For Jasminka, the importance of mentors cannot be overstated when it comes to shaping the business model. She pointed out that their guidance can help us navigate challenges and pave the way to success. “Learning how to create a business plan that leverages the power of social media is essential”. Jasminka also highlighted the value of both professional training and observation. “By establishing a strong online presence and becoming a reliable source of information, we can position ourselves as thought leaders for our target audience, including potential customers seeking solutions.”

While she acknowledges that video content may not be her personal preference, Jasminka recognises the importance of exploring different communication channels. This openness to learning and embracing new approaches is a valuable lesson for any entrepreneur.

Jasminka’s perspective highlights the valuable insights we can gain from unexpected sources. Young people, often considered digital natives, can offer valuable guidance and expertise in navigating the ever-evolving landscape of social media. “I, in fact, learn every day from my daughter”.

Grass Ceiling project webinar focuses on enhancing social media management for rural businesses Read More »

Ana’s Berry Haven: A story of tradition and entrepreneurship in the Croatian Living Lab of the GRASS CEILING project

Ana’s Orchard, an oasis of berries, herbs and flowers, is located in the rural part of Zagreb County. Ana is a spirited and determined entrepreneur who has turned her grandmother’s recipes into a thriving business that celebrates the rich flavours and healing properties of nature. Ana Kovačić is also an active participant in the Croatian Living Lab of the GRASS CEILING project.

Ana’s Orchard is a symphony of colours and flavours. Rows of chokeberries, blackberries, raspberries and blueberries thrive under her careful watch. Fragrant mint, soothing lavender and elderberry bushes prosper amongst the berry bushes.

But Ana’s work does not end in the orchard. In her cosy, sun-drenched kitchen, she uses her grandmother’s recipes to make a variety of traditional products, such as jams, tinctures, liqueurs and syrups, all made by hand using natural preservation methods.

Ana is not only a farmer and entrepreneur, she is also a mentor and advisor. Her passion for her business goes hand in hand with a desire to pass on her knowledge. She has summarised her years of experience in a booklet, “Health through berries” (“Bobicom do zdravlja“), a comprehensive guide on the benefits and uses of berries.

Her vision also extends to the next generation. Ana gives workshops on wild fruits in her orchard. She teaches children about the wonders of nature and the importance of preserving traditional practices.

Ana believes that women are creators, capable of nourishing both the land and the community. Ana is the best example of the incredible potential of women in agriculture.

Ana’s Berry Haven: A story of tradition and entrepreneurship in the Croatian Living Lab of the GRASS CEILING project Read More »

Annalisa Pellegrini (GRASS CEILING Italian Living Lab): “nothing should be lost but everything should be transformed, reducing waste by reusing products”

Annalisa’s world is full of beautiful colours, but “lavender” is the most important of them all! She is one of the eight women participating in the GRASS CEILING Living Lab in Italy.

Annalisa Pellegrini has an Art degree with a specialisation in Woodworking. For many years she worked as a lights designer and set designer in performing art. Then, she moved to Sicily to focus on marble working. Back in her homeland, she attended courses on medicinal plants and after self-taught study, still in progress, in 2019 she decided to recover an unused family plot with her brother. She began growing lavender and other medical and aromatic plants and started an essential oil business, paying attention to environmental sustainability.

The demand for her products increased during the COVID-19 pandemic due to their medical properties and ability to help with anxiety and stress. For these reasons, her passion soon turned into a business.

In her opinion “Every innovation starts with greater awareness”. She is a great lover of ‘vintage’ and she believes in circular economy practices.  “Nothing should be lost but everything should be transformed, reducing waste by reusing products. This process feeds an economic system that regenerates itself”.

This energy inspires her artistic creations, such as the ‘Soy Candles’ dedicated to spring. These handmade candles burn more slowly than traditional ones. It is a responsible and eco-friendly choice: once extinguished, the oil produced while the candles burn can be reused to moisturise hands and body. They are also often used for relaxing massages.

At ExpoLevante in Bari, one of the most important local craft fairs, Annalisa set up a stand to sell her products, recently: bath salts, oils, candles, balms and ointments.  Each item tells a story and describes a trait of her personality and passion for her work

Her natural products, with their soothing and anti-inflammatory properties, are the result of a production process whose flagship product is the essential oil, obtained by steam distillation, 100 % organic.

Lavender, bitter or sweet orange, and lemon: it’s a pleasure to smell her creations!

Annalisa Pellegrini (GRASS CEILING Italian Living Lab): “nothing should be lost but everything should be transformed, reducing waste by reusing products” Read More »

Rural women innovators in Trøndelag contribute to EU-level research

For the duration of three years, eight rural women innovators in Trøndelag are part of the research project GRASS CEILING. The project is funded by Horizon, the world’s largest funding programme for research and innovation, and an EU resource to acquire new knowledge in Europe. 

Oi! Trøndersk Mat og Drikke and Ruralis are the two Norwegian project partners among the nine European Union countries that are participating in the project. Countries like Spain, Italy, Lithuania and Croatia all ask their rural women innovators the same questions: What is it like being an entrepreneur in agriculture and local food production in rural areas? Do women have the same access to resources as men do, and what are possible barriers for women starting their own businesses and upscaling their companies?

I’m very happy with the Living Lab and I think it’s working really well. We’re a good mix of great women, and I’m very pleased to be part of the project, says Torunn Bjerkem.

Bjerkem has been part of building the heirloom flour mill company Gullimunn, and is now in a substantial restructuring and innovation process with her farm Kulturgården Bjerkem, offering local food, accommodation and cultural events.

It’s great that someone like Mikael Forselius will be at the next Living Lab, talking to us about networking and his diverse experiences in the local food and hospitality industry, says Bjerkem.

Three Living Lab gatherings a year for three years

During the three annual Living Lab gatherings the project managers exchange knowledge and experiences from the rural women innovators, in a data collection process. This data is analysed as research that is delivered to the top level of the EU project. In this way the European Commission can make informed decisions about how they can support rural women innovators in the future.

So far, research has shown that rural women innovators contribute to more business in rural areas, they create sustainable innovations, and initiate and build healthy social communities.

“I really enjoy the social aspect when we meet for our Living Lab gatherings. We support each other, and give each other ideas and perspectives on each other’s businesses and products. It’s a good thing to be able to share the things that can feel heavy about owning a business”, says Kari Øye.

Øye has created the company Havfruene, producing Omega 3-rich cod liver oil made from locally sourced ingredients. They have a stand at the annual food festival in Trondheim: Trøndersk Matfestival, and Øye attended the Grass Ceiling-showcase in Brussels, where she presented her business to the rural women innovators and project partners of the other countries, and to representatives from the European Commission.

Workshops and ‘homework’

In the Living Labs the participants have organised workshops and lectures by various consulting and funding agencies, such as Innovation Norway, Fosenregionen, SISU Business and Proneo. “They gave us homework to ask our customers why they choose our product”, says Sissel Langørgen.

In the coming year and a half, two more women innovators from the project will travel to Vilnius and Brussels respectively, to present their businesses to the project. The participants are excited to learn about the final results of the GRASS CEILING project, which will be presented by the end of 2025.

Torunn Bjerkem
Kari Øye

Rural women innovators in Trøndelag contribute to EU-level research Read More »

“Yesterday shock, today sadness, tomorrow action and we move on!” Ines Dundović recounts the fire in her company

One of our friends, a participant in this Project and manager of an entrepreneurial company in Croatia, is going through a difficult time. From this page and on behalf of the entire GRASS CEILING consortium, we want to show our support and solidarity with her.

Just a few days ago we were talking about Ines Dundović, a Croatian producer and processor of plant products, entrepreneur and director of the Veggie Company, with three stores in the Zagreb region.

This week we learned that an unfortunate accident caused a fire in their facilities, resulting in the loss of a significant part of their stock and warehouses.

She herself has recounted the episode on social media with the strength and drive that characterises her: “Yesterday shock, today sadness, tomorrow action and we move on!” As Ines has said before, proclaiming to the four winds and with energy “WHAT DOESN’T KILL YOU, MAKES YOU STRONGER!” She went on to thank everyone for the demonstrations of the physical, technical and moral support she has received and the invaluable collaboration of the firefighters in her area.

From this project website we want to highlight that our exceptional entrepreneur, Ines, even though she experienced a fire on her property, which shook her up, she has also demonstrated remarkable strength and resilience, continuing to work with enthusiasm as she prepares the property for renovation. We wish her every success!

And this is the spirit of GRASS CEILING’s entrepreneurial women. Nothing stops them, they are always looking ahead, never back.

So, Ines, we send you our heartfelt encouragement in the recovery of your business. We know that you are going to do very well and from here we will continue to share the news about everything you do to make your work and achievements visible.

A big hug from the entire human team of GRASS CEILING. We are all with you!

“Yesterday shock, today sadness, tomorrow action and we move on!” Ines Dundović recounts the fire in her company Read More »

Ines Dundović, director of Veggie, a company with three shops in the Zagreb region, participates in the Croatian GRASS CEILING Living Lab

Veggie is a vegetable production and processing company co-founded by Ines Dundović, one of the youngest participants in the Croatian GRASS CEILING Living Lab.

Veggie started out drying tomatoes and today supplies fresh and processed vegetables to restaurants, schools and Gruntek, the largest marketer of organic vegetables with direct sales to the end consumer through weekly vegetable boxes.

Since its inception in 2015, Ines has managed to open three Veggie shops, where she sells her fresh and processed vegetables, to which she has added the products of other local producers. Undoubtedly, Ines is contributing a lot to the development of agriculture in the Zagreb region.

Ines has been working on her parents’ farm all her life and it was after finishing her studies in horticulture at the Faculty of Agriculture in Zagreb that she started Veggie. Recently, the business has expanded to include rural tourism. Ines is a communicative woman who likes to share her knowledge. She is very active in her local community. In fact, she chairs her community’s agricultural committee, which she helped to set up. She has participated in many European projects which have allowed her to acquire new knowledge and to travel abroad a lot to learn about good practices.  

Ines stresses that the greatest benefit of the GRASS CEILING project lies in the creation of networks of women innovators.

Ines Dundović, director of Veggie, a company with three shops in the Zagreb region, participates in the Croatian GRASS CEILING Living Lab Read More »

United Nations declares 2026 as the International Year of the Woman Farmer

2026 has been declared the International Year of the Woman Farmer by the United Nations General Assembly.

The United Nations hopes that this will be an opportune moment to raise awareness of the crucial role of women farmers in the world’s food systems. Women farmers are key to ensuring food security, food access and nutrition for people, and therefore to eradicating poverty.

2026 is expected to be a year in which effective policies and actions are adopted to address the barriers and challenges faced by women farmers, and to promote gender equality and their empowerment.

According to the FAO’s report “The Status of Women in Agrifood Systems” (2023), despite the fact that women farmers represent 39 % of the global agricultural workforce, women suffer significant discrimination, continue to face challenges in land and livestock ownership, do not enjoy equal wages, are not taken into account in decision-making and have difficulty accessing credit or financial services.

The International Year of the Woman Farmer aims to enhance global commitment to addressing these disparities.

With this commemoration in 2026, the United Nations recognises “the fundamental role of rural women in global food systems and is committed to addressing the challenges they face” and expects the effort and collaboration of countries, UN entities, civil society, academia, the private sector, local communities, indigenous peoples… to raise awareness, implement concrete measures and pave the way for more efficient and inclusive, resilient and sustainable food systems.

María José Velilla (Spain)

United Nations declares 2026 as the International Year of the Woman Farmer Read More »